October 15-16, training - assortment optimization or how to increase profits in a shoe store

FOR WHOM:

METHODOLOGY:
Training is conducted in the mode of your active interaction with the trainer. For effective assimilation of theoretical material, the program includes methodological tasks and workshops. Training participants are provided and work with handouts. At the end of the training, students receive a certificate from Fashion Consulting Group.

DURATION: 2 days for 6 academic hours (12 academic hours)

PRICE: 14 600 rub.

AUTHOR & COACH:

KRAVCHENKO GALINA, Development Director Fashion Consulting Group

Experience in fashion for more than 12 years.
Competencies: assortment management in shoe stores in retail chains and wholesale companies; forecasting trends and developing commercial collections of shoes, clothes and accessories.
Representative of trend bureau FASHIONSNOOPS Inc New York.

She collaborated with such companies as: Econika, LLC Zenden, VITACCI, Rossita (ТМ Lisette), CAVALETTO, CABLOOK, ТМ Camelot, LaModa, Otto Group, Holding Center, Sport Master, Sella,, VITO PONTI, Luisa Cherano, FEST Group of Companies, MOLITO GROUP (Russian network retailer), Westland, etc.

SEMINAR CONTENT:

DAY 1

PART 1: OPTIMIZATION OF THE ASSORTMENT STRATEGY FOR RETAIL SHOES FOR SALE.

1.1 How does the assortment strategy affect profit indicators?

1.2. Successful commercial strategies; positioning of fashion industry brands and types of assortment strategies.

1.3. Strategic assortment parameters that increase business performance:

• selection of a "selling" fashion trend and its adaptation for the buyer;
• definition of the style characteristics of the brand - the concept of "functional and style groups";
• selection in the assortment of risk groups.

1.4. The concept of "core competence" and "competitive advantage" of a brand.

1.5. The basic principles of effective assortment structuring:

• product categories;
• product groups;
• assortment groups:

- functional and style groups
- brands
- lines

• "Fashionable" groups:

- Basa
- Fashion
- FAD

• seasonality;
• types of assortment.

DAY 2:

PART 2: OPTIMIZATION OF THE ASSORTMENT STRUCTURE.

2.1. Category management principles for optimizing shoe assortment:

• the main reasons for the transition to a modern system of category management;
• Which companies are suitable for the category management system?
• that gives the system of work with the assortment, based on the principles of category management

2.2. Assortment Classifier Optimization:

• rules for creating and using assortment classifier;
• assortment matrix;
• breadth and depth of assortment

PART 3. OPTIMIZATION OF METHODS OF ANALYSIS AND PLANNING OF RANGE:

3.1. The main principles of assortment optimization:

• optimization of the planning process, management of assortment planning stages;
• optimization of the system of approaches to forecasting sales;
• optimization of assortment performance indicators;
• optimization of planned performance of the company.

3.2. Key performance indicators of inventory, their relationship:

• formation of cost and profit;
• pricing and margin: mark-up; mark-down; mark-on;
• step system of discounts and seasonal sales;
• gross profit;
• residue rate;
• inventory turnover;
• return on purchase;
• correlation of performance indicators

3.3. Workshop: The optimal system for calculating the amount of inventory (TK) for the season
method of calculating TK for the season based on the norm of residuals (example of calculations).

3.4. Workshop: Method for calculating detailed TK for a season according to the classifier (example of calculations). Planning assortment of color models (Design); models (Style).

LOCATION:

Educational center Fashion Consulting Group

Moscow, Maly Gnezdnikovsky per., 4, building of the National Research University Higher School of Economics

DO YOU HAVE ANY QUESTIONS?

Call us by phone: + 7 (495) 629-69-85, 629-01-58, 766-07-26