Events - trainings, forums, seminars

2015 rental: when the sport sells

2015 rental: when the sport sells

Event ended

MALL Group, together with the US Trade Representation in Moscow and the international consulting company JLL, is pleased to invite you to the session “USA: with sports forever. What is the hegemony of American brands in the sporting goods segment connected with? ”, which will be held on October 14 within the framework of the International Retail Forum "All the flags will visit us": features of national strategies for retail expansion in the Russian market. " The event will take place at the VII Annual Commercial Space Exchange "Arenda 2015". 

Why is the sporting goods category today “sagging” in terms of ruble turnover less than the rest, and do some brands show sales growth? How did promoting healthy lifestyles and socialization through sports activities affect the revenue of sports operators? How is the advertising message of the largest sports brands in the USA transformed and what ensures their leadership in the market? About all this and much more - at our profile session in the framework of the “2015 Rent”.
The session is supported by the US Trade Representation in Moscow.
Moderator: Tatyana MalyanovaShopping Center Lease Director, JLL.
The discussion will be attended by:

  • Charles Phillips, Commercial Attaché, US Trade Representation in Moscow
  • Christian Lucha, CEO of Nike in Russia *
  • Andrey Kolokolnikov, vice president of Morgan Stanley
  • Aram Davtyan, CEO of A3 Sports
  • Sergey Kondakov, CEO of Quicksilver Russia
  • Igor Yushko, Development Director, VF Corporation
  • Sergey Zon-Zam, President, AlpIndustry Group of Companies *

The session will discuss the following issues:

  • USA: the birthplace of the sports industry. Commercialization of healthy lifestyle. The principle of "bread and circuses."
  • American sports brands in Russia: a business model as a guarantee of success.
  • The sports category today: why are the revenue of sports operators growing amid a general recession?
  • Which sports brands are most in demand today and perform the functions of an anchor tenant? Who is the most active in terms of local events and brand promotion? The opinion of the landlords.
  • Expansion plans for leading US brands: Nike, Roxy, Quicksilver, DS Shoes, Vans, North Face, Converse. The most effective trading formats.

See the full program of the Forum and the list of speakers here .
We are waiting for you at the 2015 Rent!
Organizer: GC “MALL”
Supported by: RSTC
Venue: Expocentre Fairgrounds, Krasnopresnenskaya emb., 14. pavilion 5
* Awaiting final confirmation of participation

Contacts: + 7 (495) 788-91-84
For participation in the business program: 
Anna Danilchenko,
PR and media:
Nadezhda Hafizova,

Expocentre Fairgrounds, g.Moscow
+7 (495) 788-91-84

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