Events - trainings, forums, seminars

Rent 2015: all about entertainment in the mall

Rent 2015: all about entertainment in the mall

Event ended

GALL "MALL" is pleased to invite you to the session "Entertain to survive: new features of the entertainment component in the malls. Moscow Experience ”sponsored by Znak Group of Companies.

The discussion will take place on October 14 at the VII Exchange of commercial space "Arenda 2015" within the framework of the international retail Forum "All flags will visit us: features of national strategies for retail expansion in the Russian market."

How does the entertainment function in malls evolve today? Which entertainment operators are ready to invest in development today? Is the positioning of a family-run shopping center compatible with “adult” tenants in the night club format or with extreme tenants in the format of a climbing wall and a shooting gallery? This and much more - in our entertainment session at the VII Commercial Space Exchange “Rent 2015”.

The declared topics of performances:

  • Concepts of the entertainment component in shopping malls of various formats. The specifics of the "stoppers" in a small format.
  • Dance schools in the mall are your marketing potential.
  • Cinema chains: who is ready to develop today? Calculation of the optimal number of halls at a shopping center.
  • The format of the contact zoo: pros, cons, risks for the landlord.
  • Night club as a tenant of a family mall: adaptation to the concept of a shopping center.

Elena Lebedeva, General Director of Znak Group of Companies, commented: “Today, the shopping center needs entertainment in order for it to live. So that people come and stay in it. The entertaining component should be balanced and take into account the interests of all age groups. Young children do not go to the cinema? So there must be a contact zoo. Are men bored? So, open a billiard room or a night club. How to do it competently and minimize

risks for the mall - we will discuss it at the 2015 Rent on 14 on October. See you!".

See the full Forum program and list of speakers here.

We are waiting for you at the 2015 Rent!

Organizer: GALL "MALL"

Supported by: RSTC

Venue: Central Exhibition Complex "Expocentre", Krasnopresnenskaya emb., 14. room 5

For participation in the business program: +7 (495) 788 9184
Anna Danilchenko, 

PR and media:

Nadezhda Khafizova,   

Expocentre Fairgrounds, g.Moscow
+7 (495) 788-91-84

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