BUYBRAND Expo - the main business event of the fall in the field of partnership business.
Event endedBUYBRAND Expo - the main business event of the fall in the field of partnership business.
From October 2 to 4, Moscow will host the International Moscow Business Forum on Franchising, Investment and Partnership Opportunities BUYBRANDExpo in the territory of the Expocentre Fairgrounds.
Figures BUYBRAND Expo 2013:
- Over 250 business concepts, investment and partnership solutions from around the world;
- Franchised models will be presented from the services, retail and catering sectors;
- 70 speakers and 1400 participants in the International Congress - the business program of the forum;
- Over 8000 Russian and foreign entrepreneurs interested in finding a business partner.
This year, a new section of the forum will open: the International Moscow Salon of Brand and Image Licensing, which will explore all the intricacies of licensing, where the recognition of one brand is used to boost sales of various products in other industries. The salon will be of interest to both large chains that are potential licensors and licensees, as well as retailers and manufacturers looking to develop new markets or increase turnover by leveraging their brand's recognition and reputation.
AMONG PARTICIPANTS OF THE EXHIBITION EXPOSITION: Stardog! S, Fir-trees-Palki, Gemotest, Planet Sushi, Smeshariki, Cherutti, Carl's Junior, Motivi, Tom Tailor, Kira Plastinina, Bogner Jeans, Giovanni Botticelli, Dunkin Donuts, Coffeeshop, Lavazza Espression, SUBWAY, Sbarbro, Baleatherkra Optics, BAON, Perekrestok, Invitro, TELE 2, Uralsib Bank, Sberbank, Il Patio, Zenit and many other famous brands.
FORUM BUSINESS PROGRAM
The forum’s business program will bring together leading Russian and foreign experts on one site. The franchising program will feature speeches on topics such as:
- “Tools for franchising. Banking products and government subsidies. Institute of brokerage ... ";
- Overview of current trends in the economy;
- First-person success story: Rostislav Ordovsky-Tanaevsky Blanco, founder of the Rostik Group corporation and many others.
- "Franchising in the hotel business"
- And many others.
The business licensing program will address various aspects of licensing interactions:
- “International licensing trends”
- “Advantages of the Lifestyle Brand”
- “The relationship of retailers with licensors. Direct to retail (DTR) »
- “Attracting a recognizable brand to create a successful amusement park”
- And others
More details on the topics of the business program and speakers can be found on the exhibition website in the section “Business program”.
Organizer: EMTG
Address: Moscow, 2nd Zvenigorodskaya street, 13, building 1
Phone: +7 (495) 662 64 24
Web-сайт Exhibitions: www.buybrandexpo.com
Organizer: www.expomtg.com
Add to bookmarks:
Four leading design vectors in footwear for the autumn-winter 2026/27 season
For each season, the Future Snoops trend bureau (formerly Fashion Snoops) creates a forecast reflecting design trends for various fashion products. For footwear, the forecast takes into account innovations in materials, new products from specialized exhibitions, runway shows, and, of course, category specifics, and is created with overall cross-market forecasts for the season in mind. The trends described in this article will impact the women's and men's footwear markets in the fall-winter 2026/27 season and will help you update your classic assortment and emphasize new products in your communications that reflect global fashion trends.
How can a retail shoe store make money with the transition to VAT?
So, changes to tax legislation have become a reality today. The VAT rate has increased from 20% to 22%. Effective 2026, the government has lowered the income limit for operating under the simplified tax system (STS) and patents. As a reminder, the income limit for the STS excluding VAT has been reduced from 60 million to 20 million rubles. Many footwear businesses that previously operated under the simplified tax system will transition to the new system this year, becoming VAT payers. Owners are faced with the question of how and where to cover additional costs. SR expert Evgeny Danchev, who specializes in increasing shoe retail sales, examines this challenging situation and offers recommendations on how to avoid losing profits. Given declining customer traffic in retail stores, rising taxes, and overall costs, the most effective way for a retail company to increase margins is to increase the trade markup, the expert believes.
Collaborations as a growth tool for small footwear brands
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What's really going on with retail managers?
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The international shoe design competition Shoes Style, held in Moscow this year, showcased many interesting footwear and accessory collections. Shoes Report recently published a story about the winners—third-year students from Kosygin Russian State University, Margarita Skvaznikova and Egor Lysov, who presented their "Retrospective" shoe collection at Shoes Style.
KV+ will present versatile sneakers for both sports and urban wear at Euro Shoes.
The Swiss brand KV+ is not so well known to the general Russian audience, but it is well known in the world of skiing, because it was there that KV+ took its first steps and actively developed. The Swiss brand has earned the trust of the professional sports audience over the past 35 years. At the same time, the Russian sports market of ski equipment has always been a priority for the Swiss.
ICEBUG at Euro Shoes: Swedish Innovation in Grip Technology
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Rieker and Remonte are regular exhibitors at Euro Shoes: meet your favorite brands at the exhibition from August 25 to 28 at the Central Trade Fair Center.
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New brands at Euro Shoes in August!
At the end of the month, from August 25th to 28th, the international footwear and accessories exhibition Euro Shoes Premiere Collection will take place in Moscow at the WTC Congress Center on Krasnopresnenskaya Embankment. We'd like to introduce you to the new exhibitors at Euro Shoes, who will be presenting their collections of footwear, accessories, shoe care products, and leather goods.
10 sneaker models at the Euro Shoes exhibition
Despite fashion experts' predictions of the end of the "sneaker era," the trend toward a more classic, sporty style hasn't led to sneakers disappearing from the wardrobe. Sneakers remain the most sought-after footwear and are featured in the collections of every major footwear brand.
Into the new season with Euro Shoes: news from the August exhibition and participant reviews
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Euro Shoes — March 4-7, 2026 at the WTC Congress Center
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Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
Each season, trend bureau Future Snoops (formerly Fashion Snoops) identifies key colors for different product groups. For shoes, bags, and accessories, the forecast takes into account the specifics of the categories and is based on general cross-market color forecasts for the season. The three colors described in the article below will influence the accessories market in the fall/winter 25/26 season, helping you promote trendy new items and update classic styles. These shades have beautiful and delicious names: "Ice Star," "Honey Glaze," and "Cherry Jam."
Offline vs. Marketplaces: How to Survive and Win in 2026?
In Russia, e-commerce's share has grown from 5% in 2019 to nearly 23% in 2024 and continues to grow, with e-commerce market analysts predicting it will reach over 30% by 2029. Offline retail, meanwhile, can not only survive but also grow by 20-30% annually if it stops offering clothes on hangers and shoes on shelves and starts selling unique experiences. We discuss this topic with Shoes Report regular contributor Elena Vinogradova, an expert in fashion buying and sales and the author of the Fashion Business Blog, a blog for retailers and buyers.
Customer profiling in a shoe store. What is this technique and how can it be used in sales?
Profiling is a scientific method of "reading people," allowing one to create a psychological profile of a person and predict their actions or behavior in certain situations, or even catch them in a lie. Profiling is used in sales because the salesperson needs to understand a person's emotional state and their underlying motivations for purchasing. An expert and practitioner in sales growth in fashion, SR, discusses this method and its practical application in footwear retail.
The main colors of women's shoes for the fall-winter 2026/27 season
Fashion continues to embrace the language of emotion. The upcoming Fall/Winter 2026/27 season promises to be emotional and slightly reflective. Vibrancy gives way to depth, and ostentatious luxury is replaced by enveloping warmth. Five key shades of women's footwear reflect precisely these sentiments: trust in naturalness, attention to texture, and a desire to find beauty in nuances. Let's turn to the professional forecast of seasonal, cutting-edge colors from the international trend bureau Future Snoops. The selection of the Fall/Winter 2026/27 palette from Future Snoops presented in this article is an emotional map of the coming season, speaking of trust and fragile honesty, balance, inner strength, and warmth that requires no occasion. These five shades transform the seasonal footwear styles into a unique color language that can help the brand and its customers express themselves and their emotions.
Spring/Summer 2026: Five Trends for Athletic Shoes
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Where can you find reliable shoe manufacturing in Russia today?
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Tamaris SS26 Collection
In its Spring-Summer 2026 collection, Tamaris combines tradition, innovation, and the latest fashion trends.
Store Manager: Strategic Asset or Redundant Position?
Owners of small shoe stores often juggle multiple roles: negotiating with suppliers, managing inventory, handling marketing, and even personally participating in sales. In such an environment, it's difficult to focus on strategic development and operational management. This is where a store manager comes in – a key employee who oversees daily processes and ensures stable business growth. However, many owners believe they can handle this on their own. SR fashion business management and development expert Maria Gerasimenko explains why a store manager is essential and why you can't do without one if you want to grow and scale your business.
Shoe educational program: what shoe soles are made of
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?
