Euroshoes Business Program 20 August
Event ended… Our business program will help. As part of the Euro Shoes exhibition, leading analysts and market experts will hold free seminars and practical consultations for everyone!
Time spending - 20 August 2014 years from 11.00 to 17.00
Location - conference hall of Sokolniki Exhibition and Convention Center
(in the hall between the 4 and 4.1 pavilions.)
11.00
Topic: Selling shoes and accessories-effective speech modules (business rhetoric)
The main mistakes of sales consultants when working with a visitor to the trading floor. The 2 main types of shopper in a shoe store are how to determine how to communicate effectively with each type. Rules for effective communication with the client. The power of questions. Part of Speech Effect: The strength of verbs, nouns and adjectives. The power of pause in negotiations. The power of rare and little-used words and phrases. Vocabulary - active and passive part. The principle of "feedback" in communication. Simple and effective ways to train employees in communication techniques.
Speaker: Anna Bocharova is a business coach, organizational development consultant, and has been advising retail companies for over 10 years. Among the clients are brands Hogl, Marc Jacobs, Oikos, Scavolini, Turri, Visionnaire, Missoni, Bogner, Van Laack, Marni, Versace and others. Author of the books “Retail store. Where to start, how to succeed ”,“ Handbook of a careerist ”. Trainer of the federal program "You are an entrepreneur", trainer of the "Seliger" forum.
www.annabocharova.ru www.upretail.ru
12.00
Subject: Crisis management of merchandising and procurement
Assessment of the competitive environment and store location potential. Assortment management during the season, minimizing leftovers and maintaining the maximum margin. Determining the methods of displaying goods based on the portrait of the buyer and the price segment of the store. Unstable Merchandising Tricks
Speaker: Marina Polkovnikova - founder of VM-Consulting agency, merchandising and store design consultant with 12 years of experience. Lecturer at the Art & image Institute, speaker of business programs at Mosshoes, EuroShoes exhibitions, conferences to increase retail sales.
VM-Consulting - visual merchandising agency for fashion stores. Provides a wide range of services from setting up a merchandising system, store audits to store design and staff training. The agency's clients are such brands as Tom Farr, HC, Giorgio Grati, ToBeQueen, RendezVour, Mascotte, Meucci, the Golden Taurus jewelry store chain, etc.
www.vm-consulting.ru
13.00
Topic: Trends of the ecommerce market 14 / 15. How the duty law will change us
150 Euro Law: A Brief History of the Bill and Reasons for Adoption. Business forecast for market reaction. Authoritative opinions. Analytics of similar duties in Europe and the USA
Ecommerce Trends 2014 / 2015: Worldwide growth in popularity of built-in services for analyzing and collecting customer opinions on an online store product. Assessment of trend prospects using the example of the Trusted Service project. How to build this digital sales channel for your store. Omni-channel. A new retail strategy: how to sell boots to a person who does not part with the iphone. A new boom in discounts in Russia. How the consciousness of the Russian buyer is changing from throwing money in 2000's to careful selection of prices in online and offline trading. Market trend statistics. Change of strategy of key market players on specific examples of 2014 of the year.
Speaker: Miroslav Zubachevsky, Managing Director of KupiVip E-Commerce Services.
He graduated from the History Department of Omsk State Pedagogical University with a degree in History and Law.
Since 2007, he has been working in the IT field, initially he was engaged in sales, then - project management, then - business development, then - general management of the company and bringing it to profitability. Participated in three IT-outsourcing startups working for the western market. Was the founder of two of them. He has been working in KupiVIP holding for more than 3 years, of which 2,5 years he has been managing the KupiVIP E-Commerce Services division. Main business specializations: e-commerce, IT-outsourcing.
KupiVIP E-Commerce Services - KupiVIP.ru holding business unit. Created in 2010. Engaged in the creation, development and maintenance of online stores for large retailers of world brands. The oldest and largest full-cycle e-commerce outsource operator in Russia with the largest portfolio of launched projects (15).
KupiVip E-Commerce Services operates on an “all in-house” basis (no subcontracting) and provides a full cycle of e-commerce services.
http://b2b.kupivip.ru
14.00
Topic: Effective shoe shop windows with a small budget.
How to get the most effective display case design at minimum cost? Receptions, used goods and materials. The most interesting world cases.
Speaker: Alexander Tulyakov - head of the information project "VITRINISTIKA.RU", a consultant in the field of visual merchandising, specializes in window dressing and interior decoration of stores. Lecturer in various courses on showcase.
VITRINISTIKA.RU - the leading information resource on Runet about window dressing. The company provides consulting services to retail stores in the field of visual merchandising.
www.vitrinistika.ru
15.00
Topic: Range optimization: Technologies of international retailers
What does your customer need? The balance of the structure of the fashion collection. Flexible planning technologies.
16.00
Topic: Fashion trends for the purchase of shoes and accessories: MUST HAVE models for the purchase of the SS15 season.
Speaker: Galina Kravchenko - Development Director of Fashion Consulting Group, representative of the international trend bureau FashionSnoops in Russia and the CIS countries, specializing in the development of commercial collections of clothing and footwear, assortment management in retail chains and wholesale companies. Successful consulting and training projects have been implemented for companies in the clothing and footwear segment, including: Rossita (TM Lisette), Cavaletto, Vitacci, Nikamed, Ekonika, Zenden, CABLOOK, TM Camelot, etc. LaModa , Otto Group, Holding Center, Sport Master, Sela, Vito Ponti, TM "Fest", Luisa Cherano, Molito Group, Westland.
Fashion Consulting Group Is a leading consulting agency in the Russian fashion industry with a 14-year history. Main activities: consulting for enterprises in the fashion industry, marketing research, training, organization of events, visual merchandising, imageology, advertising. Since 2000, FCG, commissioned by the State University - the Higher School of Economics, has been developing and supervising two state programs: "Brand Management in the Fashion Industry", "Theory and Practice of Visual Merchandising". These are the only programs in the field
business education in the Russian fashion industry, which are recognized by the Russian education system and upon completion of which specialists
receive a state diploma.
www.fashionconsulting.ru
We are ready for active development in the Russian market
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“Discount for repairs” of clothes and shoes in France supported workshops
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Coach turned to Big Data analysis and won the interest of a young audience
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Why is it so important to work with customer reviews, analyze them and use them in your work?
Customer reviews are of great, invaluable importance when selling a product. However, many companies do not always understand this: they do not collect reviews, respond only to positive ones and do not work with negative ones. This is a big mistake and omission of the brand. In this article, together with SR digital marketing expert Tatyana Vasilyeva, we understand the intricacies and nuances of working with customer reviews and explain why it is worth paying attention to your customer reviews, and how this can increase your sales.
Louis Vuitton opens a new factory in Italy
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The Euro Shoes@CAF exhibition will be held in Almaty
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New “dutik” from Rick Owens presented at the show in Paris
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VAGA SHOES is a new participant in the Euro Shoes premiere collection
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American buyers couldn't buy Birkin bags and sued Hermès
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John Galliano and Christian Louboutin created the Tabi collection for Maison Margiela
Maison Margiela creative director John Galliano and French shoe designer Christian Louboutin released a shoe collaboration that was included in the Maison Margiela Artisanal spring 2024 couture collection. The design duo created six versions of the Tabi shoe. All shoe models in the collection have a split toe - a characteristic touch of the signature Tabi shoe model of the Maison Margiela brand. And Christian Louboutin gave the shoe its signature red sole.
Euro Shoes starts in a month in Moscow!
There is less than a month left before the main exhibition of shoes and accessories in Russia - Euro Shoes Premiere Collection. The event will take place from February 19 to 22 in Moscow at the Expocenter, and, as always, in partnership with the largest international clothing exhibition in Russia, CPM Premiere Moscow.
Why Rendez-Vous and Yandex Lavka released a “bread bag”
Shoe retailer Rendez-Vous announced the launch of a spring collaboration with Yandex Lavka and released a roll that resembles the shape of a woman’s handbag. This “Bread Bag” is presented in the Yandex.Lavka application at a price of 249 rubles. On the product packaging there is a promotional code for 1000 rubles, which can be spent in the Rendez-Vous network.
Camper has released innovative sneakers - designers
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MSCHF and Crocs launch "Big Yellow Boots"
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Five rules of professional lighting for a shoe store - something that is relevant in any season
When developing a lighting concept for shoe retailers, it is important to take into account not only the history of the brand, the architectural content of the premises, the target audience of the stores, but also the seasonality of the goods. With the onset of the cold season, client preferences change: bright weightless shoes are replaced by more massive models in discreet dark colors. Despite significant differences in summer and winter collections, the overall philosophy of the brand, its recognition should remain unchanged at any time of the year. Tatyana Ryzhova, an SR lighting expert in fashion retail, has identified five basic rules for a competent lighting concept for a shoe store for readers of the magazine, which will help to present winter assortment to customers in a winning way.
Bertsy: what to look for when choosing a model
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EURO SHOES presents an updated section of the GLOBAL SHOES exhibition with collections of shoe and bag brands from Asian countries
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I doubt and object: how to find an approach to difficult clients?
How good and serene would be the work of a salesperson if the customers were calm, cheerful, always knew exactly what they wanted, and bought, bought, bought! It is a pity that this is possible only in dreams. Therefore, we will not dream, but we will act. Together with Maria Gerasimenko, a permanent author of SR, we understand the doubts and objections of buyers and build a strategy for working with them. Our expert pays special attention to the two main objections of buyers, on which 82% of sales are lost.
Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
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World Footwear Yearbook: Global footwear production reaches 23,9 billion pairs and is back to pre-pandemic levels
The Portuguese association of shoe manufacturers APICCAPS published the 13th edition of the international statistical bulletin World Footwear Yearbook for 2023, according to which in 2022 the production and export of shoes worldwide increased by 7,6% and 9%, respectively, and the world production of shoes reached 23,9 billion couples and returned to pre-pandemic levels.
Rostov footwear brand Novak presented a collection of sneakers and sneakers
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How to create selling visual content for online based on the identified unique selling proposition?
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Shoe educational program: what shoe soles are made of
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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