Events - trainings, forums, seminars

Euroshoes Business Program 20 August

Euroshoes Business Program 20 August

Event ended

… Our business program will help. As part of the Euro Shoes exhibition, leading analysts and market experts will hold free seminars and practical consultations for everyone!

Time spending - 20 August 2014 years from 11.00 to 17.00

Location - conference hall of Sokolniki Exhibition and Convention Center
(in the hall between the 4 and 4.1 pavilions.)


Topic: Selling shoes and accessories-effective speech modules (business rhetoric)

The main mistakes of sales consultants when working with a visitor to the trading floor. The 2 main types of shopper in a shoe store are how to determine how to communicate effectively with each type. Rules for effective communication with the client. The power of questions. Part of Speech Effect: The strength of verbs, nouns and adjectives. The power of pause in negotiations. The power of rare and little-used words and phrases. Vocabulary - active and passive part. The principle of "feedback" in communication. Simple and effective ways to train employees in communication techniques.

Bocharova.JPGSpeaker: Anna Bocharova is a business coach, organizational development consultant, and has been advising retail companies for over 10 years. Among the clients are brands Hogl, Marc Jacobs, Oikos, Scavolini, Turri, Visionnaire, Missoni, Bogner, Van Laack, Marni, Versace and others. Author of the books “Retail store. Where to start, how to succeed ”,“ Handbook of a careerist ”. Trainer of the federal program "You are an entrepreneur", trainer of the "Seliger" forum.


Subject: Crisis management of merchandising and procurement

Assessment of the competitive environment and store location potential. Assortment management during the season, minimizing leftovers and maintaining the maximum margin. Determining the methods of displaying goods based on the portrait of the buyer and the price segment of the store. Unstable Merchandising Tricks

Polkovnikova expert shoes report.jpgSpeaker: Marina Polkovnikova - founder of VM-Consulting agency, merchandising and store design consultant with 12 years of experience. Lecturer at the Art & image Institute, speaker of business programs at Mosshoes, EuroShoes exhibitions, conferences to increase retail sales.

VM-Consulting - visual merchandising agency for fashion stores. Provides a wide range of services from setting up a merchandising system, store audits to store design and staff training. The agency's clients are such brands as Tom Farr, HC, Giorgio Grati, ToBeQueen, RendezVour, Mascotte, Meucci, the Golden Taurus jewelry store chain, etc.


Topic: Trends of the ecommerce market 14 / 15. How the duty law will change us

150 Euro Law: A Brief History of the Bill and Reasons for Adoption. Business forecast for market reaction. Authoritative opinions. Analytics of similar duties in Europe and the USA

Ecommerce Trends 2014 / 2015: Worldwide growth in popularity of built-in services for analyzing and collecting customer opinions on an online store product. Assessment of trend prospects using the example of the Trusted Service project. How to build this digital sales channel for your store. Omni-channel. A new retail strategy: how to sell boots to a person who does not part with the iphone. A new boom in discounts in Russia. How the consciousness of the Russian buyer is changing from throwing money in 2000's to careful selection of prices in online and offline trading. Market trend statistics. Change of strategy of key market players on specific examples of 2014 of the year.

Speaker: Miroslav Zubachevsky, Managing Director of KupiVip E-Commerce Services.

Zubachevsky.JPGHe graduated from the History Department of Omsk State Pedagogical University with a degree in History and Law.
Since 2007, he has been working in the IT field, initially he was engaged in sales, then - project management, then - business development, then - general management of the company and bringing it to profitability. Participated in three IT-outsourcing startups working for the western market. Was the founder of two of them. He has been working in KupiVIP holding for more than 3 years, of which 2,5 years he has been managing the KupiVIP E-Commerce Services division. Main business specializations: e-commerce, IT-outsourcing.

KupiVIP E-Commerce Services - holding business unit. Created in 2010. Engaged in the creation, development and maintenance of online stores for large retailers of world brands. The oldest and largest full-cycle e-commerce outsource operator in Russia with the largest portfolio of launched projects (15).

KupiVip E-Commerce Services operates on an “all in-house” basis (no subcontracting) and provides a full cycle of e-commerce services.


Topic: Effective shoe shop windows with a small budget.

How to get the most effective display case design at minimum cost? Receptions, used goods and materials. The most interesting world cases.

Tulyakov.JPGSpeaker: Alexander Tulyakov - head of the information project "VITRINISTIKA.RU", a consultant in the field of visual merchandising, specializes in window dressing and interior decoration of stores. Lecturer in various courses on showcase.

VITRINISTIKA.RU - the leading information resource on Runet about window dressing. The company provides consulting services to retail stores in the field of visual merchandising.


Topic: Range optimization: Technologies of international retailers

What does your customer need? The balance of the structure of the fashion collection. Flexible planning technologies.


Topic: Fashion trends for the purchase of shoes and accessories: MUST HAVE models for the purchase of the SS15 season.

Kravchenko.jpgSpeaker: Galina Kravchenko - Development Director of Fashion Consulting Group, representative of the international trend bureau FashionSnoops in Russia and the CIS countries, specializing in the development of commercial collections of clothing and footwear, assortment management in retail chains and wholesale companies. Successful consulting and training projects have been implemented for companies in the clothing and footwear segment, including: Rossita (TM Lisette), Cavaletto, Vitacci, Nikamed, Ekonika, Zenden, CABLOOK, TM Camelot, etc. LaModa , Otto Group, Holding Center, Sport Master, Sela, Vito Ponti, TM "Fest", Luisa Cherano, Molito Group, Westland.

Fashion Consulting Group Is a leading consulting agency in the Russian fashion industry with a 14-year history. Main activities: consulting for enterprises in the fashion industry, marketing research, training, organization of events, visual merchandising, imageology, advertising. Since 2000, FCG, commissioned by the State University - the Higher School of Economics, has been developing and supervising two state programs: "Brand Management in the Fashion Industry", "Theory and Practice of Visual Merchandising". These are the only programs in the field

business education in the Russian fashion industry, which are recognized by the Russian education system and upon completion of which specialists

receive a state diploma.

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