The set for the first course in PR in fashion has opened, developed by leading PR specialists working in the fashion sector, with the involvement of editors from leading media outlets.
The teachers of the course are not only fashion PR gurus with great practical experience, but also the chief editors of glossy and business media, among them: Katerina Makarova, founder of the PR agency Everything personal, ex PR Articoli, Cosmotheca, organizer of special projects in Bosco di Ciliegi, Snob; Yana Basaranovich, founder of WhY B Consult agency, ex PR director of Lamoda.ru, ex-brand manager Elle; Maria Kuznetsova, founder of the PR agency Orange PR, Olga Narozhnaya, marketing director of Faberlic; Polina Shabelnikova, senior fashion editor, Glamor, stylist; Andrey Zolotov, editor-in-chief of Forbes Life; Julia Vydolob, editor-in-chief of TheBlueprint.ru;
Natalia Arkhangelskaya, SNC Editor-in-Chief; Maxim Medvedev, chief editor of PROfashion magazine; Daria Cherkudinova, editor-in-chief of the Sekret Firmy magazine, ex-editor of The Village (Hopes & Fears).
In this way, students will be able to see both sides of PR work in the fashion industry. The program is divided into blocks, each of which consists of a main PR lecture, an editor’s master class and practical tasks.
At the end of the course, students will learn to write the right texts, take good shots, make friends with reporters and editors of gloss and business media, set up PR processes in their own company, understand the audience and communicate with it in one language and convert PR into sales.
The program will be useful to young professionals who want to build a career in fashionable PR, as well as business owners who are involved in clothing, shoes or accessories who need knowledge in this area, and owners of fashion startups who want to independently carry out PR functions at the start of their own business without unnecessary costs.
The start of the program is November 15, 2017.
Venue: educational center Fashion Consulting Group, Maly Gnezdnikovsky per., 4, metro Pushkinskaya / Tverskaya / Chekhovskaya.
Organizer: Fashion Consulting Group
Detailed program and registration for the course - www.fashionprschool.ru