Fashion in English - an advanced English course in fashion
80% of the fashion industry professionals we surveyed admitted that they had long planned to improve their English, but would like not only to repeat grammar and memorize "travel" words or expressions from business correspondence, but to practice such vocabulary and colloquial phrases that a) would be useful to them in their daily work, b) enable them to read and understand information from foreign websites about fashion and trends. It is for such specialists that Evgenia Lyagushina, a teacher with experience and incredible enthusiasm, and recently also a columnist at cosmo.ru, created her Fashion in English course. Start - March 24.
The course program includes professional vocabulary in the fashion industry: everything from assortment details and purchases to styles and shows. The texts of the author's textbook are taken from sources such as magazines ID, Vogue, POP, NY-Times, style.com, thematic albums and various monographs. Each lesson includes thematic vocabulary - from styles and genres, cut, body types and must-have accessories to industry-standard professionalism and insider slang.
The course is designed specifically for those who work or intend to work in the industry, for fashion journalists and anyone interested in fashion.
12 Saturday classes for 4 hours. Each lesson begins with a discussion of events in the fashion world and smoothly flows into the topics of the lessons, within which the grammar necessary for speech practice is spelled out.
The organizer is Fashion Consulting Group, a leading consulting agency in the Russian fashion industry.
collection - study and practice of design, own vision; description and rationale of the collection, outline, trend analysis
mood board - applied inspiration: visual collage, conversation about themes and styles of clothing; analysis of trends, transformation of an idea into an actual project
experience of self-presentation - project description - design bureau, studio or showroom. key points and short story
portfolio - geometry, shapes, objectification of ideas. Parsing examples
description - description of trendsetters, trend spotting; special attention is paid to technologies, types of figures. Deepening in the vocabulary of the couturier, innovative materials, etc.
accessories - jewelry, bijouterie, glasses, watches, beachwear - detailed discussion with practical examples
marketing - idea output, brand launch, sales; necessary details - lookbooks, etc.
organization of your own store / showroom / boutique - shopping: trends, positioning, marketing vocabulary, business correspondence
working with analytical materials, network resources, blogging and writing press releases
Details and Record - http://moda.hse.ru/fashion-english
Create and manage an online store in fashion will be taught at the Higher School of Economics
Fashion Consulting Group and the Higher School of Economics have begun the third enrollment for the only program in Russia to create and manage an online store of a fashion brand - E-Commerce in the Fashion Industry.
Now the program is also available in the regions in the form of an online connection to class broadcasts. In 3 months, students will receive knowledge in two important blocks: the fashion industry (segmentation, assortment building) and, in fact, the creation of an online store. The second block covers all the necessary topics: development of an online store, operational processes (warehouse and transport logistics), a contact center, production of content for an online store, online marketing (attracting and retaining customers), omnichannel. The program was created and implemented with the participation of specialists from the most successful e-commerce companies, such as: Lamoda.ru, DPD, La Redoute, @ MAIL.RU, Yandex.Market, etc.
A big plus of the course is also the opportunity to do an internship in leading fashion e-commerce companies. And the best graduates of the program will be provided with jobs.
At the end of the course, students receive the qualification of a specialist in creating a fashionable online business, a HSE diploma on advanced training.
The program was created and implemented with the participation of specialists from the most successful e-commerce companies, such as: LaMODA, DPD, La Redoute, @ MAIL.RU, Yandex.Market, etc.
The start of the course is March 27, 2018.
Detailed program - http://moda.hse.ru/ecommerce