Online course "Commercial assortment in a pandemic: strategies and solutions"
Event ended
Online course "Commercial Assortment in a Pandemic: Strategies and Solutions" from Galina Kravchenko, Fashion Consulting Group expert, Director of the Assortment Department.
The course consists of 5 video lectures of 40-60 minutes. The participant is provided with a full handout of 135 slides.
You will receive three main decisions to optimize the assortment in a crisis and study possible development strategies for fashion brands
For whom: The course will be useful for manufacturers, brands, retailers who are faced with reduced sales and the need to optimize their assortment. Practical benefits: The course will help you increase sales through competent assortment management. You can structure the assortment of your brand or store, highlight key competencies, calculate the assortment matrix and develop your own anti-crisis strategy for optimizing the assortment.
SOLUTION 1: The principles of effective assortment structuring to increase sales:- Commodity group
- Age and Sex Groups
- Style groups
- Seasonality of the Risk Group (Volume Drivers, Must have, High risk)
- Types of assortment
- Name (specification of assortment type)
- Opportunities for price differentiation.
- How to develop key competencies in a crisis and turn them into a competitive advantage.
- How to Reveal the Importance of Assortment Groups: Core product
- Complementary core product range.
SOLUTION 3: Assortment classifier VS assortment matrix: Similarities and differences ANTI-CRISIS STRATEGIES: Anti-crisis strategies scenarios how to reduce the assortment width and continue to earn. Duration: 5 video lessons of 40-60 minutes
Become a member: https://fcg.online/assortiment
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