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The practice of forming a seasonal shoe collection. International experience in fashion product development

The practice of forming a seasonal shoe collection. International experience in fashion product development

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The professional term "fashion trend" is an effective tool for the commercialization of collections. It makes it possible to avoid mistakes when planning collections, increase their margins and increase sales.

The fashion trend "renews" the previous season. On the one hand, it "refers" to new ideas from the catwalks, but on the other hand, it turns innovation into a selling assortment of mass brands. The benefits of using fashion trends quickly are confirmed by the success of the growing fast fashion segment. But! there is no single formula for “success for all”. Each brand needs its own vision, which is “its own” from a wide range of current trends. Collections only become commercially successful when the company is able to adapt the trend to its own tasks and integrate it into its collections. Author's seminar: Galina Kravchenko

ABOUT WHAT?

  • how to increase sales using a fashion trend
  • fashion trend forecasting technology or how to know what I will buy through 2 of the year
  • how to choose a fashion trend close to your customer
  • what long trends will be successfully sold in the coming 2 years

Who the seminar is for:
Procurement specialists, buyers, product managers, category managers, designers, production unit specialists, sales managers, retail store staff.

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