FASHION CONSULTING GROUP Workshop Schedule for August-September
Event ended
13 - 14 August 2014
Range optimization or how to increase profit in a shoe store
- How do strategic assortment parameters affect profit?
- How to reflect competitive advantages and emphasize assortment competencies in assortment?
- What is a balanced assortment structure?
- How to project performance indicators on the assortment structure?
- How to optimize inventory planning and assortment matrix?
FOR WHOM:
- for purchasing managers
- marketing managers and specialists
- trade analysts
- as well as owners, directors of stores and employees of any level responsible for assortment management
DURATION: 2 days for 6 academic hours (12 academic hours)
PRICE: 14 600 rub.
AUTHOR & COACH:
KRAVCHENKO GALINA, Development Director Fashion Consulting Group
Experience in fashion for more than 12 years.
Competencies: assortment management in shoe stores in retail chains and wholesale companies; forecasting trends and developing commercial collections of shoes, clothes and accessories.
Representative of trend bureau FASHIONSNOOPS Inc New York.
She collaborated with such companies as: Econika, LLC Zenden, VITACCI, Rossita (ТМ Lisette), CAVALETTO, CABLOOK, ТМ Camelot, LaModa, Otto Group, Holding Center, Sport Master, Sella,, VITO PONTI, Luisa Cherano, FEST Group of Companies, MOLITO GROUP (Russian network retailer), Westland, etc.
ABOUT WHAT:
http://www.fashionconsulting.ru/education/trainings/optimizatsiya-assortimenta-ili-kak-uvelichit-pribyl-v-magazine-obuvi
LOCATION:
Educational center Fashion Consulting Group
Moscow, Maly Gnezdnikovsky per., 4, building of the National Research University Higher School of Economics
DO YOU HAVE ANY QUESTIONS?
Call us by phone: + 7 (495) 629-69-85, 629-01-58, 766-07-26
August 21 2014
Shoes and accessories: fashion trends for buyers. SS15 Season Collections. Female and male assortment.
ABOUT WHAT:
1. Actual trends for women and men assortment of shoes, bags, belts
- Forecast of the season trends SS15.
- Color spectrum
- Materials and finishing
- Analysis of the collections of the leading fashion houses of the season.
- Actual trends for assortment types
2. Trends for the women's assortment of accessories: scarves, hats, gloves.
3. On-line trend bureau Fashionsnoops.com as a tool for analyzing fashion trends.
Workshop duration: 1 day (6 academic hours)
Workshop time 10.30-17.30
Cost: 7 600 rub.
AUTHOR & COACH:
KRAVCHENKO GALINA, Development Director Fashion Consulting Group
Experience in fashion for more than 12 years.
Competencies: assortment management in shoe stores in retail chains and wholesale companies; forecasting trends and developing commercial collections of shoes, clothes and accessories.
Representative of trend bureau FASHIONSNOOPS Inc New York.
She collaborated with such companies as: Econika, LLC Zenden, VITACCI, Rossita (ТМ Lisette), CAVALETTO, CABLOOK, ТМ Camelot, LaModa, Otto Group, Holding Center, Sport Master, Sella,, VITO PONTI, Luisa Cherano, FEST Group of Companies, MOLITO GROUP (Russian network retailer), Westland, etc.
DO YOU HAVE ANY QUESTIONS?
Call us by phone: + 7 (495) 629-69-85, 629-01-58, 766-07-26
Or write an e-mail: info@fashionconsulting.ru
13 September 2014
Shoe business. Retail Balance Minimization
- Why do residues arise?
- How to comprehensively solve overstock problems?
- How to build a competent management system?
- How to plan sales promotion events?
- How to evaluate possible residues in a timely manner?
FOR WHOM?
The seminar is intended for product managers, product analysts, marketers, brand managers, specialists and managers of retail shoe companies.
ABOUT WHAT?
http://www.fashionconsulting.ru/education/trainings/retail/shoes-minimization-reminder
AUTHOR and YOUR TRAINER:
Galina Kravchenko - Head of the Footwear direction, leading consultant at Fashion Consulting Group.
Education: State University of Management ("National Economy"), Graduate School of Inholland, Netherlands ("Brand Management and Marketing Management"). Experience in marketing and advertising 10 years, of which 8 years in the shoe business. Working in the industry, she has gone from a brand manager to a marketing director and a member of the board of directors. Collaborated with the companies TM Camelot, LLC Zenden, TM Novalkan, LLC "Selesko". As a consultant, she participated in projects with Econika, Sela, MOLITO GROUP, Holding Center, Westland, CABLOOK and others. She regularly monitors the footwear market and prepares systemic marketing reports. Author of articles on marketing and, in particular, the footwear market, published in publications: Shoes Report, Pro Fashion, Fashion Store, Life & Market, Firm's Secret, etc. Author and host of a series of training workshops for the shoe business and specialized master classes for the MBA program "Strategic Management in the Fashion Industry".
Duration of the workshop: 1 day (8 academic hours).
Beginning of the workshop from 10.30 to 17.30.
Seminar cost: 9 600 rubles
LOCATION:
Educational center Fashion Consulting Group
Moscow, Maly Gnezdnikovsky per., 4, building of the National Research University Higher School of Economics
DO YOU HAVE ANY QUESTIONS?
Call us by phone: + 7 (495) 629-69-85, 629-01-58, 766-07-26
Or write an e-mail: info@fashionconsulting.ru
17 - 18 September 2014
Visual merchandising for shoe stores and accessories; intensive training workshop.
Two-day training workshop: 2 day is held in the trading floor of the mid-price segment store.
- How to choose a strategy for commercial visual merchandising for a shoe brand?
- What VM techniques are optimal for the commercial presentation of shoes and accessories?
- How to highlight the functional areas of the retail space and direct buyers there?
- What art techniques work effectively for a trading floor and shop windows?
FOR WHOM?
The training is aimed at improving the professional knowledge and practical skills of specialists whose work is associated with visual merchandising of shoe stores and fashion accessories:
- retail chain managers
- visual merchandisers
- retail store managers
HOW?
The training takes place in a shoe store and accessories of the middle price segment. At the training you
- learn about the RULES and APPLIED TECHNIQUES visual merchandising specialized for the shoes-accessories segment
- develop skills in using these techniques on the trading floor
- Learn Practical Methods for Creating Commercial Storefronts
- understand what individual brand parameters should drive a brand's visual merchandising (VM) strategy, and how to work with them to create a commercially validated brand VM system.
The seminar is held in the mode of active interaction of participants with an experienced trainer. Participants are provided with teaching material.
At the end of the seminar, participants who have mastered the material will receive a certificate from Fashion Consulting Group.
ABOUT WHAT:
http://www.fashionconsulting.ru/education/trainings/vizualnyi-merchendaizing-dlya-magazinov-obuvi-i-aksessuarov-intensivnyi-trening-
AUTHOR AND YOUR COACH:
Anna Balandina is an expert in the creation and management of visual merchandising systems in large retail chains, co-owner of the FCG Creative Lab consulting agency and a leading consultant of FCG. Has extensive experience in building visual merchandising systems and maintaining corporate identity in major international and Russian clothing. Among her clients are international and Russian chain clothing brands, including: Fur, Calvin Klein Jeans, Pinko, Axara, Olily, Sela, Econika, Tom Farr, Normann, Quattro. She started her career in Europe, has a Master's degree from the Dutch University NCA, Arnhem
Training Duration: 2 days (12 academic hours)
The cost of a two-day training: 14.600 rub
Day 1 - 6 academic hours - FCG educational center
Day 2 - 6 academic hours - a shoe and accessories store (workshop).
You can visit only 1 (theoretical day) cost: 9.600 rub
DO YOU HAVE ANY QUESTIONS?
Call us by phone: + 7 (495) 629-69-85, 629-01-58, 766-07-26
Or write: info@fashionconsulting.ru
22 September 2014
Visual merchandising: how to increase sales in clothing stores, shoes and accessories.
FOR WHOM?
Retail Specialists:
- Heads and line specialists of VM departments
- sales managers
- store directors
- business owners
FOR WHAT?
The training teaches the correct application of the laws of commercial visual merchandising (VM), which increase the sales of collections. For examples of real network brands, you will see:
- How to correctly use sales analytics for commercial VM solutions;
- How to use VM tools to highlight the strengths of your product;
- How to correctly reflect the DNA and attractiveness of the brand on the trading floor and how to manage the customer’s attention, thereby increasing sales;
- Learn about the latest applied VM methods that increase store profitability;
- And also about the current trends in showcase and VM equipment.
HOW?
- Using the examples of the largest network brands, you will learn how to correctly use sales analytics for commercial VM solutions.
- Analyze specific examples of successful and failed VM concepts of Russian and foreign brands.
- The training consists of theoretical and practical parts, is conducted in the mode of intensive interaction between the trainer and the participants, and is illustrated by a large number of slides.
- Ability to conduct blitz consulting: a brief consultation of the seminar participants on their specific issues in the field of commercial VM and showcase.
- There are no more than 14 people in a group.
- Training participants are provided with handouts.
- At the end of the training you will receive a Fashion Consulting Group certificate.
ABOUT WHAT:
http://www.fashionconsulting.ru/education/trainings/vizualnyi-merchendaizing-kak-uvelichit-prodazhi-v-magazinakh-odezhdy-obuvi-i-aks
TRAINING BY:
Anna BALANDINA, Managing Partner of FCG Creative Lab, a consulting agency for the creation of visual merchandising systems in large retail chains.
Anna Balandina - specializes in creating and managing a visual merchandising system in large retail chains (from 100 stores). Founder and partner of consulting agency FCG Creative Lab and leading consultant of FCG.
He has extensive experience in building a system of visual merchandising and maintaining corporate identity in large international and Russian clothes: Мехх, Calvin Klein Jeans, Axara, Quattro, Normann, ECONIKA, TOM FARR.
Training Duration:
one day from 11: 00 to 17: 00
(8 academic hours)
Training cost - 12 500 rub.
LOCATION:
Educational center Fashion Consulting Group
Moscow, Maly Gnezdnikovsky per., 4, building of the National Research University Higher School of Economics
DO YOU HAVE ANY QUESTIONS?
Call us by phone: + 7 (495) 629-69-85, 629-01-58, 766-07-26
Or write an e-mail: info@fashionconsulting.ru
Louis Vuitton opens a new factory in Italy
Louis Vuitton has opened its second shoe factory in Italy. After opening the first one in Fiesso d'Artico in Veneto, the LVMH flagship brand has just opened a new production site dedicated to this category of footwear in the industrial zone of Civitano in the Marche region. There is also another brand production facility in Tuscany, where bags and leather accessories are produced, writes fr.fashionnetwork.com.
American buyers couldn't buy Birkin bags and sued Hermès
French fashion house Hermès is facing a lawsuit in California from two customers who were unable to purchase exclusive Birkin bags. The fashion house is accused of unfair commercial practices.
We are ready for active development in the Russian market
Friedrich Naumann, CEO of the Tamaris brand, told Shoes Report about the company’s ambitious plans, business development in Russia and expansion of the retail network, and also shared details about new collections and launches.
“Discount for repairs” of clothes and shoes in France supported workshops
The French have calculated the benefits of a program that encourages consumers to repair clothes and shoes by providing discounts on these services in certified workshops. The “repair discount” program began operating in France in November last year. Over the six months of operation of this program, the number of calls to repair shops in France increased 10 times and amounted to 250 repairs. The French saved 000 million euros, writes leparisien.fr.
Coach turned to Big Data analysis and won the interest of a young audience
American handbag brand Coach has planned the success of its Tabby model among a younger audience, Generation Z, by turning to big data analysis, abandoning traditional and analogue tools, such as human intuition or the ability of any executive to sense “which way the wind will blow,” writes B.O.F.
Why is it so important to work with customer reviews, analyze them and use them in your work?
Customer reviews are of great, invaluable importance when selling a product. However, many companies do not always understand this: they do not collect reviews, respond only to positive ones and do not work with negative ones. This is a big mistake and omission of the brand. In this article, together with SR digital marketing expert Tatyana Vasilyeva, we understand the intricacies and nuances of working with customer reviews and explain why it is worth paying attention to your customer reviews, and how this can increase your sales.
The Euro Shoes@CAF exhibition will be held in Almaty
From March 11 to 13, the Euro Shoes@CAF (Central Asia Fashion) exhibition will be held in Almaty at the Atakent exhibition complex. The exhibition, which is the largest international event in the fashion industry in Central Asia, will present collections of clothing, shoes and accessories.
New “dutik” from Rick Owens presented at the show in Paris
Strange bulky shoes are another trend of our troubled times, and it’s impossible to ignore. American designer Rick Owens presented voluminous inflated latex boots at a show in Paris, which, according to him, were created in collaboration with the young London designer Straighteye, who likes to experiment with architectural volumes.
VAGA SHOES is a new participant in the Euro Shoes premiere collection
The Russian women's shoe factory VAGA SHOES will take part for the first time in the international exhibition of footwear and accessories Euro Shoes premiere collection in Moscow.
Euro Shoes will start operating on February 19 in Moscow!
The winter session of the international exhibition of footwear and accessories Euro Shoes premiere collection will be held in Moscow at the Expocenter from February 19 to 22. The organizers promise the presence of all the main participants at the exhibition, as well as new names from Europe, Asia and Russia.
John Galliano and Christian Louboutin created the Tabi collection for Maison Margiela
Maison Margiela creative director John Galliano and French shoe designer Christian Louboutin released a shoe collaboration that was included in the Maison Margiela Artisanal spring 2024 couture collection. The design duo created six versions of the Tabi shoe. All shoe models in the collection have a split toe - a characteristic touch of the signature Tabi shoe model of the Maison Margiela brand. And Christian Louboutin gave the shoe its signature red sole.
Euro Shoes starts in a month in Moscow!
There is less than a month left before the main exhibition of shoes and accessories in Russia - Euro Shoes Premiere Collection. The event will take place from February 19 to 22 in Moscow at the Expocenter, and, as always, in partnership with the largest international clothing exhibition in Russia, CPM Premiere Moscow.
Why Rendez-Vous and Yandex Lavka released a “bread bag”
Shoe retailer Rendez-Vous announced the launch of a spring collaboration with Yandex Lavka and released a roll that resembles the shape of a woman’s handbag. This “Bread Bag” is presented in the Yandex.Lavka application at a price of 249 rubles. On the product packaging there is a promotional code for 1000 rubles, which can be spent in the Rendez-Vous network.
Christian Louboutin presented a collection in a cowboy style
At the Loubi Show in Paris, the French luxury brand Christian Louboutin presented its fall 2024 collection, following the trend - in the style of the Wild West. It included cowboy boots and rhinestone loafers.
Camper has released innovative sneakers - designers
Spanish brand Camper's new Roku sneaker features six interchangeable components to create up to 64 different looks and color combinations. Roku means "six" in Japanese.
Fashion Week takes place in Moscow
Fashion Week takes place in the Russian capital. Events include fashion shows, markets where you can purchase clothes, bags and accessories, and a B2B Showroom for fashion industry professionals.
Fashion trends Fall-Winter 2023/24 for commercial footwear purchases
Permanent contributor to Shoes Report. Elena Vinogradova, an expert in sales and purchases in the fashion business, prepared an overview of the trends for the autumn-winter 2023/24 season especially for us.
MSCHF and Crocs launch "Big Yellow Boots"
Creator of the Big Red Boots, Brooklyn brand MSCHF has teamed up with American plastic clog and sandal brand Crocs for another oversized shoe. The new Big Yellow Boots will go on sale on August 9th.
Five rules of professional lighting for a shoe store - something that is relevant in any season
When developing a lighting concept for shoe retailers, it is important to take into account not only the history of the brand, the architectural content of the premises, the target audience of the stores, but also the seasonality of the goods. With the onset of the cold season, client preferences change: bright weightless shoes are replaced by more massive models in discreet dark colors. Despite significant differences in summer and winter collections, the overall philosophy of the brand, its recognition should remain unchanged at any time of the year. Tatyana Ryzhova, an SR lighting expert in fashion retail, has identified five basic rules for a competent lighting concept for a shoe store for readers of the magazine, which will help to present winter assortment to customers in a winning way.
Bertsy: what to look for when choosing a model
Bertsy and tactical boots are becoming more and more relevant footwear, and not only because of the start of the hunting season. In Russia, there are several dozen enterprises producing this type of footwear. Oleg Tereshin, Deputy Chief Technologist of ZENDEN, told Shoes Report about the differences and features of ankle boots and what you should pay attention to when buying them in specialized retail and online.
EURO SHOES presents an updated section of the GLOBAL SHOES exhibition with collections of shoe and bag brands from Asian countries
EURO SHOES premiere collection is expanding. Along with the traditional pool of leading European footwear brands from Germany, Spain, Italy and Turkey, several dozen footwear and bag brands from the Middle Kingdom will be presented in the GLOBAL SHOES section at the Moscow Expocentre from August 29 to September 1.
I doubt and object: how to find an approach to difficult clients?
How good and serene would be the work of a salesperson if the customers were calm, cheerful, always knew exactly what they wanted, and bought, bought, bought! It is a pity that this is possible only in dreams. Therefore, we will not dream, but we will act. Together with Maria Gerasimenko, a permanent author of SR, we understand the doubts and objections of buyers and build a strategy for working with them. Our expert pays special attention to the two main objections of buyers, on which 82% of sales are lost.
Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
One after another, two days apart, Vyacheslav Zaitsev and Valentin Yudashkin, outstanding fashion designers, whose work for the whole world was a kind of hallmark of fashionable Russia, left this world.
World Footwear Yearbook: Global footwear production reaches 23,9 billion pairs and is back to pre-pandemic levels
The Portuguese association of shoe manufacturers APICCAPS published the 13th edition of the international statistical bulletin World Footwear Yearbook for 2023, according to which in 2022 the production and export of shoes worldwide increased by 7,6% and 9%, respectively, and the world production of shoes reached 23,9 billion couples and returned to pre-pandemic levels.
Rostov footwear brand Novak presented a collection of sneakers and sneakers
In the spring-summer 2023 season, the Rostov-on-Don shoe brand Novak presented a cute collection of sneakers and sneakers for every day. The upper of the shoe is made of genuine leather, suede, nubuck, the sole is made of light EVA.
How to create selling visual content for online based on the identified unique selling proposition?
What is a USP (unique selling proposition) and what is it for? Why is the USP creation service in great demand among fashion retailers today? How to create a working USP? Answers questions and provides step-by-step guidance on how to define your unique selling proposition and work with it to increase online sales, Tatyana Vasilyeva, an SR expert in the promotion and development of fashion brands.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
