FASHION CONSULTING GROUP Workshop Schedule for August-September
Event ended
13 - 14 August 2014
Range optimization or how to increase profit in a shoe store
- How do strategic assortment parameters affect profit?
- How to reflect competitive advantages and emphasize assortment competencies in assortment?
- What is a balanced assortment structure?
- How to project performance indicators on the assortment structure?
- How to optimize inventory planning and assortment matrix?
FOR WHOM:
- for purchasing managers
- marketing managers and specialists
- trade analysts
- as well as owners, directors of stores and employees of any level responsible for assortment management
DURATION: 2 days for 6 academic hours (12 academic hours)
PRICE: 14 600 rub.
AUTHOR & COACH:
KRAVCHENKO GALINA, Development Director Fashion Consulting Group
Experience in fashion for more than 12 years.
Competencies: assortment management in shoe stores in retail chains and wholesale companies; forecasting trends and developing commercial collections of shoes, clothes and accessories.
Representative of trend bureau FASHIONSNOOPS Inc New York.
She collaborated with such companies as: Econika, LLC Zenden, VITACCI, Rossita (ТМ Lisette), CAVALETTO, CABLOOK, ТМ Camelot, LaModa, Otto Group, Holding Center, Sport Master, Sella,, VITO PONTI, Luisa Cherano, FEST Group of Companies, MOLITO GROUP (Russian network retailer), Westland, etc.
ABOUT WHAT:
http://www.fashionconsulting.ru/education/trainings/optimizatsiya-assortimenta-ili-kak-uvelichit-pribyl-v-magazine-obuvi
LOCATION:
Educational center Fashion Consulting Group
Moscow, Maly Gnezdnikovsky per., 4, building of the National Research University Higher School of Economics
DO YOU HAVE ANY QUESTIONS?
Call us by phone: + 7 (495) 629-69-85, 629-01-58, 766-07-26
August 21 2014
Shoes and accessories: fashion trends for buyers. SS15 Season Collections. Female and male assortment.
ABOUT WHAT:
1. Actual trends for women and men assortment of shoes, bags, belts
- Forecast of the season trends SS15.
- Color spectrum
- Materials and finishing
- Analysis of the collections of the leading fashion houses of the season.
- Actual trends for assortment types
2. Trends for the women's assortment of accessories: scarves, hats, gloves.
3. On-line trend bureau Fashionsnoops.com as a tool for analyzing fashion trends.
Workshop duration: 1 day (6 academic hours)
Workshop time 10.30-17.30
Cost: 7 600 rub.
AUTHOR & COACH:
KRAVCHENKO GALINA, Development Director Fashion Consulting Group
Experience in fashion for more than 12 years.
Competencies: assortment management in shoe stores in retail chains and wholesale companies; forecasting trends and developing commercial collections of shoes, clothes and accessories.
Representative of trend bureau FASHIONSNOOPS Inc New York.
She collaborated with such companies as: Econika, LLC Zenden, VITACCI, Rossita (ТМ Lisette), CAVALETTO, CABLOOK, ТМ Camelot, LaModa, Otto Group, Holding Center, Sport Master, Sella,, VITO PONTI, Luisa Cherano, FEST Group of Companies, MOLITO GROUP (Russian network retailer), Westland, etc.
DO YOU HAVE ANY QUESTIONS?
Call us by phone: + 7 (495) 629-69-85, 629-01-58, 766-07-26
Or write an e-mail: info@fashionconsulting.ru
13 September 2014
Shoe business. Retail Balance Minimization
- Why do residues arise?
- How to comprehensively solve overstock problems?
- How to build a competent management system?
- How to plan sales promotion events?
- How to evaluate possible residues in a timely manner?
FOR WHOM?
The seminar is intended for product managers, product analysts, marketers, brand managers, specialists and managers of retail shoe companies.
ABOUT WHAT?
http://www.fashionconsulting.ru/education/trainings/retail/shoes-minimization-reminder
AUTHOR and YOUR TRAINER:
Galina Kravchenko - Head of the Footwear direction, leading consultant at Fashion Consulting Group.
Education: State University of Management ("National Economy"), Graduate School of Inholland, Netherlands ("Brand Management and Marketing Management"). Experience in marketing and advertising 10 years, of which 8 years in the shoe business. Working in the industry, she has gone from a brand manager to a marketing director and a member of the board of directors. Collaborated with the companies TM Camelot, LLC Zenden, TM Novalkan, LLC "Selesko". As a consultant, she participated in projects with Econika, Sela, MOLITO GROUP, Holding Center, Westland, CABLOOK and others. She regularly monitors the footwear market and prepares systemic marketing reports. Author of articles on marketing and, in particular, the footwear market, published in publications: Shoes Report, Pro Fashion, Fashion Store, Life & Market, Firm's Secret, etc. Author and host of a series of training workshops for the shoe business and specialized master classes for the MBA program "Strategic Management in the Fashion Industry".
Duration of the workshop: 1 day (8 academic hours).
Beginning of the workshop from 10.30 to 17.30.
Seminar cost: 9 600 rubles
LOCATION:
Educational center Fashion Consulting Group
Moscow, Maly Gnezdnikovsky per., 4, building of the National Research University Higher School of Economics
DO YOU HAVE ANY QUESTIONS?
Call us by phone: + 7 (495) 629-69-85, 629-01-58, 766-07-26
Or write an e-mail: info@fashionconsulting.ru
17 - 18 September 2014
Visual merchandising for shoe stores and accessories; intensive training workshop.
Two-day training workshop: 2 day is held in the trading floor of the mid-price segment store.
- How to choose a strategy for commercial visual merchandising for a shoe brand?
- What VM techniques are optimal for the commercial presentation of shoes and accessories?
- How to highlight the functional areas of the retail space and direct buyers there?
- What art techniques work effectively for a trading floor and shop windows?
FOR WHOM?
The training is aimed at improving the professional knowledge and practical skills of specialists whose work is associated with visual merchandising of shoe stores and fashion accessories:
- retail chain managers
- visual merchandisers
- retail store managers
HOW?
The training takes place in a shoe store and accessories of the middle price segment. At the training you
- learn about the RULES and APPLIED TECHNIQUES visual merchandising specialized for the shoes-accessories segment
- develop skills in using these techniques on the trading floor
- Learn Practical Methods for Creating Commercial Storefronts
- understand what individual brand parameters should drive a brand's visual merchandising (VM) strategy, and how to work with them to create a commercially validated brand VM system.
The seminar is held in the mode of active interaction of participants with an experienced trainer. Participants are provided with teaching material.
At the end of the seminar, participants who have mastered the material will receive a certificate from Fashion Consulting Group.
ABOUT WHAT:
http://www.fashionconsulting.ru/education/trainings/vizualnyi-merchendaizing-dlya-magazinov-obuvi-i-aksessuarov-intensivnyi-trening-
AUTHOR AND YOUR COACH:
Anna Balandina is an expert in the creation and management of visual merchandising systems in large retail chains, co-owner of the FCG Creative Lab consulting agency and a leading consultant of FCG. Has extensive experience in building visual merchandising systems and maintaining corporate identity in major international and Russian clothing. Among her clients are international and Russian chain clothing brands, including: Fur, Calvin Klein Jeans, Pinko, Axara, Olily, Sela, Econika, Tom Farr, Normann, Quattro. She started her career in Europe, has a Master's degree from the Dutch University NCA, Arnhem
Training Duration: 2 days (12 academic hours)
The cost of a two-day training: 14.600 rub
Day 1 - 6 academic hours - FCG educational center
Day 2 - 6 academic hours - a shoe and accessories store (workshop).
You can visit only 1 (theoretical day) cost: 9.600 rub
DO YOU HAVE ANY QUESTIONS?
Call us by phone: + 7 (495) 629-69-85, 629-01-58, 766-07-26
Or write: info@fashionconsulting.ru
22 September 2014
Visual merchandising: how to increase sales in clothing stores, shoes and accessories.
FOR WHOM?
Retail Specialists:
- Heads and line specialists of VM departments
- sales managers
- store directors
- business owners
FOR WHAT?
The training teaches the correct application of the laws of commercial visual merchandising (VM), which increase the sales of collections. For examples of real network brands, you will see:
- How to correctly use sales analytics for commercial VM solutions;
- How to use VM tools to highlight the strengths of your product;
- How to correctly reflect the DNA and attractiveness of the brand on the trading floor and how to manage the customer’s attention, thereby increasing sales;
- Learn about the latest applied VM methods that increase store profitability;
- And also about the current trends in showcase and VM equipment.
HOW?
- Using the examples of the largest network brands, you will learn how to correctly use sales analytics for commercial VM solutions.
- Analyze specific examples of successful and failed VM concepts of Russian and foreign brands.
- The training consists of theoretical and practical parts, is conducted in the mode of intensive interaction between the trainer and the participants, and is illustrated by a large number of slides.
- Ability to conduct blitz consulting: a brief consultation of the seminar participants on their specific issues in the field of commercial VM and showcase.
- There are no more than 14 people in a group.
- Training participants are provided with handouts.
- At the end of the training you will receive a Fashion Consulting Group certificate.
ABOUT WHAT:
http://www.fashionconsulting.ru/education/trainings/vizualnyi-merchendaizing-kak-uvelichit-prodazhi-v-magazinakh-odezhdy-obuvi-i-aks
TRAINING BY:
Anna BALANDINA, Managing Partner of FCG Creative Lab, a consulting agency for the creation of visual merchandising systems in large retail chains.
Anna Balandina - specializes in creating and managing a visual merchandising system in large retail chains (from 100 stores). Founder and partner of consulting agency FCG Creative Lab and leading consultant of FCG.
He has extensive experience in building a system of visual merchandising and maintaining corporate identity in large international and Russian clothes: Мехх, Calvin Klein Jeans, Axara, Quattro, Normann, ECONIKA, TOM FARR.
Training Duration:
one day from 11: 00 to 17: 00
(8 academic hours)
Training cost - 12 500 rub.
LOCATION:
Educational center Fashion Consulting Group
Moscow, Maly Gnezdnikovsky per., 4, building of the National Research University Higher School of Economics
DO YOU HAVE ANY QUESTIONS?
Call us by phone: + 7 (495) 629-69-85, 629-01-58, 766-07-26
Or write an e-mail: info@fashionconsulting.ru
We are waiting for you at the Euro Shoes exhibition on August 26-29
The international exhibition of footwear and accessories Euro Shoes premiere collection starts in Moscow next Monday. Euro Shoes will be held in the capital's Expo Center from August 26 to 29 in alliance with the leading international clothing exhibition CPM Moscow. In one place and on the same dates, both exhibitions will bring together a large number of visitors, buyers and fashion industry professionals from Russia and the CIS countries.
EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
Imagine a world where the barriers between urban style and athletic performance disappear, where shoes become more than just an accessory, but an integral part of your personality and lifestyle. This is the world of EXTR4, a new shoe brand from Italy created for men and women who live active, full lives.
How to determine the effectiveness of a shoe business
Today, most entrepreneurs calculate and analyze their business performance indicators. However, about 30% either do not do this or do not understand anything about it (but would like to understand this issue and start working with performance indicators). Maria Gerasimenko, an expert in the field of fashion business management and development and a regular author of SR, has prepared material especially for the readers of the magazine about what business performance indicators to rely on, how they help, how to calculate and control them so that the profitability of your business does not fall below 10%. After all, as you know, the rule of a bank deposit says: "If your business brings less profitability than a bank deposit, then it does not make sense."
Euro Shoes was a huge success in Moscow
The international exhibition of footwear and accessories Euro Shoes premiere collection was held in Moscow from August 26 to 29 at the Expocentre. Organizers and participants of the professional exhibition note the high level of attendance and business activity. Euro Shoes has once again become a center of attraction for professional buyers from different cities and regions of Russia and from the CIS countries.
Heading towards Moscow - development of the MASCOTTE chain in a new concept
The brand of shoes, clothing and accessories Mascotte continues to actively develop the network in a new concept. Updated spaces appeared in Moscow in the VEGAS KASHIRSKOE shopping center on the 1st floor (area more than 300 m²) and the Vesna shopping center on the 1st floor (area more than 400 m²). By the end of 2024, openings are planned in the Botanica Mall mixed-use complex on the 1st floor (area more than 400 m²) and in the ODIPARK shopping center on the 1st floor (area more than 300 m²). In 2025, the brand plans to continue to expand its network of branded salons in a new concept through consistent and methodical openings in new shopping centers and rebranding of current salons with relocation to larger areas.
MUNZ Group: Five common mistakes when searching for line personnel
Mistakes in personnel selection are costly for companies. The time spent on searching, the investment of money in organizing recruitment and the lack of salespeople in the store increase the value of each correctly selected employee and increase the cost of an error. Munz Group HR Director Ekaterina Ananenkova talks about the most common mistakes.
Euro Shoes will be held in pavilions 2.5, 2.6 of the Expocentre Fairgrounds
Dear partners!We inform you that the Euro Shoes premiere collection exhibition will be held from August 26 to 29 at the Expocenter, pav. 2.5 and 2.6.
Time-tested and new collections
PETER KAISER SPRING/SUMMER 2025
Global footwear production down by 1,5 billion pairs in 2023
According to statistics from the World Footwear Yearbook 2024, the annual analytical bulletin of the Portuguese Footwear Association, global footwear production fell by 6% last year to 22,4 billion pairs. And global footwear exports decreased by 9,1% year-on-year, to 14 billion pairs, writes Worldfootwear.com.
A fashion buyer's checklist will expand your capabilities in creating an assortment for a shoe store
On the eve of the purchasing season, the buyer’s main task is to prepare for the formation of a new assortment. If we pass this stage efficiently, then we increase the efficiency of our work by at least 2 times, reduce the risk of outsider models appearing in the collection and increase overall liquidity and the share of hits. SR expert on purchasing and sales in the fashion business, Elena Vinogradova, shares recommendations based on her extensive practical experience as a fashion buyer, and has also compiled a checklist especially for readers of the magazine to assess your readiness to purchase a new collection.
The business program of the EURO SHOES exhibition will take place on August 28
After a break, the business program returns to the EURO SHOES premiere collection exhibition. It will take place on August 28 in pavilion 8.4 of the Expocentre, from 12:00 to 17:00.
Difficulties in recruiting personnel and how to deal with them
Many managers believe that by providing decent wages and good working conditions, potential employees will come to work on their own, and each of them will become an excellent salesperson. Unfortunately, this is not the case: applicants come reluctantly, and in most cases, none of them are suitable for the position of salesperson. Therefore, personnel selection requires a professional approach. SR expert in the field of fashion business management and development Maria Gerasimenko talks about the employee selection algorithm and non-standard methods of searching and interviewing candidates.
HIT OF THE SEASON: THE MOST CURRENT MODELS FOR SUMMER FROM THE GERMAN FOOTWEAR AND ACCESSORIES BRAND TAMARIS
The German brand Tamaris presented the Hot summer line with light and weightless models that are ideal for the hot season.
PETER KAISER IS BACK! The oldest shoe brand in Europe will again be presented in Russia, Caprice Vostok CEO Viktor Kunz spoke about this in an exclusive interview with SR
"Peter Kaiser is back!" – with this slogan, the German brand Caprice opens the spring-summer 2025 season. At the end of December 2023, it became known that Caprice acquired Peter Kaiser, one of the oldest, rich in tradition and most respected shoe brands in Europe. Caprice will continue the unique history of the Peter Kaiser brand and retain its essence. The new owner promises to maintain maximum comfort and quality of shoe materials, a younger audience will be attracted, and prices will become very attractive. “In the mid-price segment, Caprice and I offer excellent value for money. Thanks to the Peter Kaiser trademark, registered in more than 70 countries around the world, we will be able to position ourselves in a higher price segment. The lower and luxury segments are dominated by vertically integrated suppliers. The segment with the greatest potential for our non-vertical partners is in between. This is where Caprice and Peter Kaiser will be positioned,” says Managing Director of CAPRICE Schuhproduktion GmbH & Co. KG Jurgen Kölsch.
Working with an active audience on Telegram and VKontakte. Mistakes brands make when moving to new local social networks
We already wrote about how to work in the Russian social network “VKontakte” and the Telegram messenger, about the features of these platforms in the 195th issue of the magazine; the expert was digital expert from Fashion Consulting Group Katerina Diveeva. In this issue we return to this difficult topic again, as it is still relevant. Companies have a hard time mastering new platforms and tools through trial and error, but continue to work through them with their target audiences - with existing and potential clients, since there is no alternative: traffic and coverage in prohibited networks is steadily falling. With Katerina Diveeva, we analyze the most common mistakes that are made when moving to new local networks.
Louis Vuitton opens a new factory in Italy
Louis Vuitton has opened its second shoe factory in Italy. After opening the first one in Fiesso d'Artico in Veneto, the LVMH flagship brand has just opened a new production site dedicated to this category of footwear in the industrial zone of Civitano in the Marche region. There is also another brand production facility in Tuscany, where bags and leather accessories are produced, writes fr.fashionnetwork.com.
Effective methods that will help improve the effectiveness of sellers
Many store managers face the problem of staff burnout who work on the sales floor. Previous motivation schemes for salespeople - “salary +%” no longer work today, and therefore new ways are needed to motivate employees to work better, more and sell more effectively. SR expert in fashion business development management Maria Gerasimenko shares her knowledge and tells what motivation schemes are effective today, how to implement a new motivation program and accustom a sales team to it.
Health and comfort in Relax Anatomic dress shoes
For many years, the Greek company Relax Anatomic has been producing innovative anatomical shoes that meet the requirements of orthopedic doctors. The Relax Anatomic design meets all the needs of the modern woman who seeks style and comfort. Relax Anatomic shoes offer a wide range of sporty and classic shoes for all ages in high heels, mid heels and flats.
CAPRICE acquired PETER KAISER, one of Europe's most traditional footwear brands
Shoe manufacturer CAPRICE from Pirmasens has acquired the PETER KAISER brand, one of the oldest and most respected women's shoe brands in Europe. Caprice will continue the unique history of the PETER KAISER brand and preserve the essence of the brand. At the same time, maximum comfort and quality of materials will be maintained, a younger audience will be attracted, and prices will become more attractive.
The international footwear exhibition Euro Shoes premiere collection was successfully held in Moscow
Russia's largest exhibition of footwear and accessories, Euro Shoes, was held in Moscow from February 19 to 22 and again became the main meeting place for fashion brands and buyers.
A new look at Giotto. Interview with the head of the company Vladimir Timofeev
The corner of the Russian women's shoe brand Giotto in the fashionable metropolitan department store Trend Island became the first application of a famous Moscow shoe factory to develop and promote its own brand. Until now, the company has focused on sewing shoes for third-party customers and large retailers. Shoes Report spoke with the head of Giotto, Vladimir Timofeev, about its new strategy and the prospects for domestic production.
How the mule became a mule. A very feminine and relevant model of women's shoes today appeared in ancient Rome.
We continue the joint educational and educational project of Shoes Report magazine and the State Historical Museum (GIM), dedicated to the history of shoes and shoe craft. Women's mule shoes are fashionable footwear for rich city women for going out. The pointed-toed shoe was cut equally for the left and right feet, had a high heel and a durable sole covered in leather. Where did the fashion for mule shoes come to Russia?
How to correctly apply category management when managing the assortment of shoes for the marketplace
The assortment management tool “Category Management” is gaining momentum, and almost every fashion businessman has either implemented category management or outlined a plan for its implementation. Category management (CM) is exactly the tool that is useful offline and can guarantee an increase in sales in this direction. But is it possible to apply and implement CM to work with assortment on marketplaces? The question is answered by a regular author of SR - an expert on work and assortment management in fashion retail, analyst and consultant Emina Ponyatova.
The Euro Shoes@CAF exhibition will be held in Almaty
From March 11 to 13, the Euro Shoes@CAF (Central Asia Fashion) exhibition will be held in Almaty at the Atakent exhibition complex. The exhibition, which is the largest international event in the fashion industry in Central Asia, will present collections of clothing, shoes and accessories.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?