Retail in a new reality: offline VS online - a new course from Fashion Consulting Group experts
Event endedToday, business needs to be restructured and decisions need to be made quickly. It is important not just to accept the new reality, but to literally introduce it into your fashion business.
The model of consumer behavior is changing: we go offline to look, touch, try on, and we place the order online, after which we calmly wait for delivery.
What needs to be done offline now, why is this format still very important and profitable, and how to organize it correctly?
Which online trading format to choose?
Enter an existing site or launch your own online store?
How to understand your strengths and avoid failure?
Does a fashion retailer need to develop an omnichannel ecosystem based on the interests and comfort of the buyer?
All these questions can be answered in the new Fashion Consulting Group course "SALES IN A COMPETITIVE DIGITAL ENVIRONMENT (offline/online sales)".
During the course you will learn:
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the main similarities and differences between online and offline sales;
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economy of offline and online retail store/network;
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the main KPIs of a retail store and an online store, and how to calculate them;
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five main rules for the usability of an online store (website), consumer habits and placement of elements in 2022;
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modern loyalty programs, development, implementation, performance monitoring;
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what is cross-, multi-, omni-channel, and how to implement the best O2O (online-to-offline retail) strategy.
Course content
Offline retail store:
‒ Why do all sales start from the offline retail store shelf?
‒ How does the economics of a retail store differ from the accounting of a point of sale?
‒ Economics of an offline retail store/chain?
‒ How to correctly plan the turnover of a retail store?
‒ The main KPIs of a retail store, and how to calculate them?
‒ How to ensure the turnover of a retail store during a period of decreasing purchasing power?
Online Retail Store:
‒ Online and offline sales – the main similarities and differences.
‒ Who and how should manage the online store (employee functionality)?
‒ Online store economy.
‒ Five main rules for the usability of an online store (website), consumer habits and placement of elements in 2022.
‒ The main KPIs of an online retail store, and how to calculate them?
‒ How to ensure the turnover of an online store during a period of decreasing purchasing power?\
Multi-, omni-channel:
‒ How to create a calendar plan for promotions and sales promotions for an offline and online store?
‒ How to reduce product balances, and how to work with them in various distribution channels?
‒ Modern loyalty programs, development, implementation, performance monitoring.
‒ What is cross-, multi-, omni-channel, and how to implement the best O2O (online-to-offline retail) strategy?
The program is suitable for retail business executives, store managers and directors, showroom owners.
The course is taught by:
Chinenova Natalia, chief expert on business technologies in retail Fashion Consulting Group. Successfully engaged in the development of a retail and franchise network in retail, created the largest franchise network in Russia. Practitioner in the field of organizing a retail business from scratch, creating and managing retail networks.
Beginning of classes: November 18, 2022, classes will be held 2-3 times a week in the evenings on weekdays.
Format: part-time with the use of remote technologies at the RSHPU them. Stroganov.
Training period: two months.
Tuition fee: 114 400 rubles.
At the end of the course, students receive a document on advanced training of the established sample RSHPU them. S.G. Stroganov.
Detailed information about the center and conditions of admission - http://digitalstrim.ru,
in Telegram- @digitalstrim
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