Retailer and retail property: how to get the best rental conditions and work for profit
Event ended
URL: http://fashionconsulting.ru/program/razvitie-roznichnoi-seti/
For whom?
- For those planning retail development
- For those who have shops, but who want to get into professional shopping centers
- For those who have shops but do not get good rental conditions
- For those who are calculating the business model of the retail business and want to correctly calculate rental indicators
- For those who study the Moscow and Russian market of shopping centers
- For those who are looking for tenants in their projects, but do not understand their psychology and how to attract them
- For brand development directors
- For employees of shopping center rental departments
BLOCK 1. OVERVIEW OF THE MARKET OF MALLS AND STREET TRADE
- Shopping center market
- The history of formation: in the world and in Russia
- Classification of shopping centers
- Overview of the main players
- Street shops (street retail) - the face of the city (international experience)
- Stages of development of street retail in Moscow, St. Petersburg, Russian regions.
BLOCK 2. COMMUNICATIONS
- Shop in the shopping center or on the street: the pros and cons. The goals and objectives of shops on the street and in the shopping center.
- Which brands are profitable and interesting on the street:
- Flagship store
- Multi-brand store on profile flow
- Destination shop
- Historical businesses (in Russia, in the world)
- Successful / unsuccessful cases of network development on the street
- Visual communications in the shopping center and in street retail:
- Navigation
- Signboard
- Exterior
- Interior
- BM / showcase
- Store Promo: Traditional and New Technologies
BLOCK 3. TECHNOLOGIES, NEGOTIATIONS
- Evaluation criteria when choosing an area for a store
- Property / Shopping Center Location
- Store location in a shopping center concept
- Monitoring traffic and types of customers (street / tts.)
- How to find a store?
- Self Search
- Conclusion of relations with consultant brokers
- History of consulting in Russia
- Major players, specifics
- How can a brand correctly present itself in order to enter the shopping center: manipulation, life hacks.
- Talks
- Getting a mall contact
- How does a shopping center choose a tenant?
- Leverage (street / tts.)
UNIT 4. LEGAL ISSUES, COMMERCIAL CONDITIONS OF WORK WITH THE LESSOR
- LOI / BTS - General Terms and Conditions
- Operational services
- Taxes
- Types of legal relations in objects under construction and in construction
- Insurance
- Property Documents
- Documents for signing / fines / risks
- Lease contract
- Engineering, Design and Finishing Guide
- Shopping Center Rules
- Act of reception / transfer and return of premises
- Separable / Inseparable Improvements
- Terms of Use for Common Areas
- Act of delineation of responsibility between a shopping center and a tenant
- Anti-corruption agreement
- The tenant’s business concept as enshrined in the contract
- Exclusives
- Possible limitations
- Store turnover reporting forms and types of control
BLOCK 5. "LIFE AFTER MARRIAGE"
- Traffic monitoring
- Conversion Accounting Forms
- Complex cases: how to act in case of conflict with the landlord.
Mikhail Petrov
Founder and CEO of Smart Estate Moscow (consulting in commercial real estate, among the projects: the conceptualization of the Europark shopping center, the concept of the Yerevan Plaza shopping center, the conceptualization of the Megapolis shopping center and others). Producer of the Play Fashion fair and festival (SEC Metropolis, Aviapark). In retail real estate since 1998. He participated in the opening of the Atrium, Mega Khimki, Mega Teply Stan, Yerevan Plaza, Auchan Ostashkavskoye, Real and others, as well as in the concept of the Europark, Megapolis, and Pharmaceutical garden. "
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HSE building, g.Moscow
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