Word of mouth, also known as the OBS advertising agency (One Grandmother Said), is perhaps the oldest, honest and effective way to promote anything.
To run oral advertising in the "people", you need quite a bit:
1) Develop a system of rewarding a client for a recommendation;
2) To distribute business cards to clients after a positive and high-quality service or purchase of goods;
3) Find the centers of the target audience, identify authoritative people in them and render them a service or sell / donate goods on mutually beneficial conditions;
4) Identify positive changes in the environment of your office, salon or store that could affect the choice of consumers;
5) To study customer reviews and complaints in order to improve the quality of a service or product.
These are the most obvious methods of promoting goods and services, you can learn a lot of techniques and valuable recommendations at the largest annual event in Russia and the CIS - “Russian Sales Week 2016».
Get access to the live broadcast on the official website: http://ptf.su/go/4aw