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Events - trainings, forums, seminars

CREATION OF A FASHION SEGMENT STORE: layout, zoning, optimal capacity, VM design

CREATION OF A FASHION SEGMENT STORE: layout, zoning, optimal capacity, VM design

Event ended

Anna Balandina, co-owner of FCG Creative Lab, chief specialist in visual merchandising and window dressing at Fashion Consulting Group, tells how to properly plan and zon the retail space using the brand’s assortment structure, how to calculate the optimal collection capacity in the sales area (TK), and how to use sales analytics collections to optimize zoning, effective rotation and location of collections in TK; how to manage customer attention, thus increasing sales. 

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