Creation of a fashion segment store: layouts, zoning, optimal capacity, VM design
Program and purpose of training: teach the rules and nuances of creating an effective fashion segment store. Students will learn: competently plan the retail space using the assortment structure of the brand; use collection sales analytics to optimize zoning, efficient rotation and location of collections on the trading floor. They will learn how to reflect the brand’s DNA on the trading floor and make it the most attractive; how to manage the attention of the buyer, increasing sales; how to calculate the optimal capacity of collections on the trading floor. Learn about world trends in the design of fashion stores and VM equipment. Open blitz consulting of participants on their issues. For business owners, retail managers, managers and line specialists of architectural and visual merchandising departments. Details on the site.
Organizer: Visual Communications Agency VM Guru; author and host Anna Balandina
Date: 20 March 2017 year
Cost: 12 rubles.
Venue: Moscow, Trubnaya st. 12, BC Millennium House
Contacts: +7 (495) 741 1784