Creation of a fashion segment store: layouts, zoning, optimal capacity, VM design
Event endedCreation of a fashion segment store: layouts, zoning, optimal capacity, VM design
The program and objective of the training : to teach the rules and nuances of creating an effective fashion store. Participants will learn how to: effectively plan retail space using a brand's product structure; use collection sales analytics to optimize zoning, effective rotation, and collection placement within the sales area. They will learn how to reflect the brand's DNA in the sales area and make it most attractive; how to manage customer attention, increasing sales; and how to calculate the optimal collection capacity within the sales area. They will also learn about global trends in fashion store design and VM equipment. Participants will also receive an open, blitz-consultation session to address their questions. For business owners, retail executives, and managers and line specialists in architectural and visual merchandising departments. Details are available on the website.
Organizer: Visual Communications Agency VM Guru; author and host Anna Balandina
Date: March 20, 2017
Cost: 12,500 rubles.
Venue: Moscow, Trubnaya St. 12, Millennium House Business Center
Contacts: +7 (495) 741 1784
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BC Millennium House, g.Moscow
+7 (495) 741 17 84
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