24 - 25 August
Training "Visual merchandising for shoe stores and accessories: intensive."
Two-day training workshop: the second day is held in the sales area of a mid-price segment store. Co-owner of FCG Creative Lab, chief specialist in visual merchandising and showcase Fashion Consulting Group, Anna Balandina will tell you how to choose a strategy for commercial Visual merchandising for a shoe brand, which VM techniques are optimal for the commercial presentation of shoes and accessories, how to highlight functional areas of the retail space and direct there buyers, what artistic techniques work effectively for the sales area and shop windows.
27 of August
WEBINAR “Risk-free trends in clothes and shoes for the spring-summer 2016 season for women’s assortment”
Fashion Consulting Group launches Webinars project! Now you can learn from the best industry practitioners without leaving your home or office.
The webinar is intended for product managers, marketers, brand managers, purchasing managers, stylists, visual merchandisers, specialists and heads of retail companies.
Trends in the range of clothing: fashion themes, colors, models, materials, prints and patterns, finishes and decors
Trends in the range of footwear: fashion themes, colors, models, materials, prints and patterns, finishes and decors
Sources of information: On-line trend bureau fashionsnoops.com, regular FCG research: expert analysis and forecasting of fashion trends based on systematization of market and retail reports, content analysis, street style hunting, analysis of information from professional fashion weeks: London, New York, Paris, Milan; exhibitions: Micam Milan, BREAD & BUTTER Berlin, Le Cuir à part of the Première Vision Pluriel Paris, Lineapelle Bologna, MIPEL Milan, etc.
Duration: 3 hours
Cost: 10 000 rubles
Check in - http://fcgwebinar.ru/spiker_kravchenko/