Visual merchandising for shoe stores and accessories; intensive training workshop
Event ended-
How to Choose a Commercial Visual Merchandising Strategy for a Shoe Brand
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What VM techniques are optimal for the commercial presentation of shoes and accessories
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How to highlight functional areas of the retail space and direct buyers there
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What art techniques work effectively for the trading floor and shop windows
Part 1 - theory, cases. Part 2 - blitz-consulting, brief consultation of the seminar participants on their specific issues in the field of commercial VM and showcase. Blitz consulting takes place in an open mode i.e. with demonstration of photo reports and planograms of participants on a video screen in front of the whole audience.
Details and registration for the training - http://fashionconsulting.ru/program/visual-merhcandising-footwear/
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Educational center Fashion Consulting Group, g.Moscow
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I doubt and object: how to find an approach to difficult clients?
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Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
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How to create selling visual content for online based on the identified unique selling proposition?
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Shoe educational program: what shoe soles are made of
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How to set prices that will earn
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
