Shoe franchise: development prospects in the Russian market
Today in Russia, shoe franchises account for only 6-7% of the total number of franchise offers. According to experts, this segment of retail is still underdeveloped, but has excellent growth prospects, despite the general stagnation of the market. What companies are ready to offer their franchisees, given the economic instability, and how they see the future of this business - the leading market players argue.
Star Stud: Celebrity Shoe Collections
Collaborations with famous brands or line of shoes under their own brands? Some of the stars boldly go on a solo voyage, others look for support to their talents from eminent designers. Sarah Jessica Parker, Olivia Palermo and Heidi Klum presented their new collections this season.
Autumn / Winter Trends 2015 / 16
On June 19, the British Higher School of Art and Design cordially invited its friends and partners to learn about the trends of the fall-winter 2015/16 season as interpreted by the world's oldest trend agency Carlin. According to analysts, the main word of the season is dissidence, belief in one's own worldview, which often contradicts the opinion of society. In the context of fashion, this means the right of the consumer to choose only what he really wants, without regard to others. Manufacturers, in turn, must be ready to provide a wide and varied assortment.
How fashion is born and shoe trends are formed
Square heels and high platform sneakers, perforations and contrasting soles ... who dictates what will be fashionable next season? Fashion shows have not started yet, and trend setters already know exactly what shoes millions will wear next fall. Shoes Report talked about how the fashion market works with Galina Kravchenko, a representative of the famous FashionSnoops trend bureau in Russia and the CIS countries.
Face Recognition Systems in the Service of Retail
Competition in the market makes us constantly invent new ways to surprise the buyer. Low prices, discounts, discount cards - all this is in the past. Business consultant Maria Gerasimenko knows how to impress customers of the 21st century.
Insoles - a compromise between fashion and comfort
According to experts, some categories of related products, namely insoles, are experiencing a real boom: despite the general decline in consumer demand in the fashion retail market, their sales are growing steadily. Many manufacturers, having foreseen such an interest, today advertise not so much a new collection as innovative technologies, including in the manufacture of insoles. What explains this interest and how to choose a related product that will really increase sales is in our material.
Tough negotiations: how to convince even the most intractable interlocutor
Skills are the tools of a negotiator. Not only how the negotiations go, but whether they will be tough or not depends on how well the opponent and we own them. Sign a profitable contract, agree on a discount from the manufacturer or convince your opponent to buy a batch of shoes from you twice as much as planned ... How to negotiate for the benefit of yourself - the coach Ludmila Melnik knows.
Anders Auden, Vagabond: “We have big plans for the Russian market!”
The brand has been present on the Russian market for about 10 years. According to company executives, excellent conditions have now developed for serious brand promotion in the vastness of our country. Stylish modern design, impeccable quality materials, convenient service - for the development of the territory there is everything you need!
Global shoe market: figures and facts
During the summer session of the GDS, the report of the World Footwear Yearbook, compiled by APICCAPS (Portuguese Association of Footwear, Leather and Accessories Manufacturers), was presented. It provides the most accurate data on exports and imports, pricing policies of different countries in the shoe segment, production capacity and consumer demand.
Growth Drivers: Prospects for Growth in Wholesale Sales
Business owners, whom the sale of last year’s collections and an empty warehouse cannot but rejoice, at the end of the year may be surprised to find that the gross proceeds did not cover the financial obligations of the company. How to achieve increased sales in the b2b segment amid falling demand and where to find the cherished growth drivers? The answers to these questions were sought by our expert Nikolai Ignatov, a strategic marketing consultant.