From 24 to 27 February, the winter session of the international exhibition of shoes, bags and accessories EURO SHOES PREMIERE COLLECTION took place in the pavilions of Sokolniki Exhibition and Convention Center, where Russian and foreign manufacturers presented their collections of the autumn-winter 2016 / 17 season. Despite difficult times, the exhibition is returning to the pre-crisis level. The event was attended by a record number of visitors
The main trend is passive customer behavior
“The current crisis will not work out, this is a new reality in which we must learn to work,” said Anush Gasparyan, director of the Educational Center “Management and Communications in the Fashion Industry” of the Higher School of Economics NRU, Commercial Director of Fashion Consulting Group. Retail must learn to work in new conditions in the following areas: buying, wholesale, omnichannel, service
Adaptation period completed
Most shoe companies - manufacturers, importers, distributors and retailers - have already taken anti-crisis measures in order to stay on the Russian market. We can say that the shoe market participants have already adapted to the current crisis and adopted new rules of the game. SR experts - representatives of distribution and retail companies in the shoe market - talk about their anti-crisis strategy
Interview with the General Director of Riker Vostok LLC Shahin Asadov
Interview with Baden Deputy General Director Vitaly Stepin
Share of success
How to develop, plan and conduct a stimulating consumer demand campaign? Says business coach, CEO of Clever Fashion Maria Gerasimenko.
Visual merchandising (VM) is an important tool for increasing brand sales, and in a difficult crisis period, it is one of the main marketing tools to stimulate demand. Anna Balandina, business coach, VM expert and co-owner of FCG Creative Lab, tells what VM standards are and how to create them.
Why from time to time it is necessary to evaluate the staff of the company, conduct an audit of professional knowledge and skills of employees? Analpa, a business trainer at Analpa, talks about tools for self-audit of a personnel management system Kristina Wojciechowska
In search of the ideal
How to correctly select candidates for the position of seller and find among them "their" person? What needs to be changed in the hiring strategy so that the search for the right people leads to the desired result? Questions are answered by a business coach, the head of the Russian branch of Beitraining Anya Pabst.
Trainings and seminars in April 2016 of the year
Men's shoes spring-summer 2017
Four main fashionable themes for the assortment of men's shoes: “Valley of Rest”, “Coast”, “Trip” and “Secret Agent”.
Actual colors, models and materials of March
The first and so far the only Fashion e-commerce curriculum launched in Russia