The children's segment is waiting for stagnation: parents have reduced the number of pairs of shoes purchased for the child from 5-6 to 2-3 per year. Nevertheless, sellers of children's shoes will still be in the black, in contrast to companies operating in the adult segment.
Interview with Pierre Paolo Celeste, Director of the ICE Agency's Moscow office
Italian fashion in Russia
Italy is the only European country that is in the TOP-5 countries whose shoes are chosen by the Russians. Although demand has fallen sharply, Russians still prefer Italian shoes and bags to any others. In 2014-2015 the goods of the Fashion and Accessories sector occupied the third line in the list of Italian imports to Russia.
Russian and international monobrands go online. Forecast for 2016: the Russian e-commerce market will amount to 1 trillion rubles, of which 250 billion rubles (25%) will be in fashion retail.
The course for industrialization
With the support of the state, it will take 10 years to develop the shoe market in the country. In the development of full-fledged shoe production in Russia, the state should pay attention to two factors - loans and taxes. If we correctly rebuild the economic system, the development of the industry will go by itself, says Vladimir Timofeev, head of the Giotto shoe manufacturing enterprise.
Are there any advantages in the crisis for the development of Russian footwear production?
“It is not profitable to produce shoes in Russia yet,” said Vladimir Denisenko, vice president of the RKSO.
Will the children's segment go into growth?
Market experts talk about the prospects for Russian-made children's shoes.
There is a goal, there will be a plan
Why do I need a sales plan for the whole team and each seller? How to control the implementation of the sales plan and motivate employees to execute it? Responsible business coach Kristina Wojciechowska.
High sales tune
What is music marketing and how to increase store sales through music.
Information is the engine of trade
Effective data management increases sales by 3 times. How to build a reliable customer base.
Budget but attractive
How to make a storefront correctly and brightly with a limited budget. How to attract the attention of passers-by and what standards you must adhere to when designing an internal display case. Says the expert on showcase Alexander Tulyakov.
Learn a little!
Despite the crisis, the number of staff training in Russian companies has not decreased. The budget for training is provided in 45% of companies, but now they prefer to teach on their own.
The art of aleatherg questions is a difficult science that every salesperson striving for high sales should have.
Business trainer Anya Pabst talks about how and what a seller should tell a client so that a store visitor becomes a buyer.
Trainings and seminars in May 2016.
Women's shoes spring-summer 2017
Four main fashionable themes for the assortment of women's shoes: Japanese “Edo”, sweet “Secular Garden”, vibrant “Harmony in Contrast”, feminine “Summer Bohemia”.
Actual colors, models and materials of spring and summer-2016
Denim shoes, all shades of yellow, sky blue, nude tones
Shoe retailers are actively introducing new digital technologies to better understand the tastes of their customers. In the world of fashion trade, a personalized approach to the client is gradually beginning to dominate.
Victor Kunts, General Director of Caprice Vostok LLC: “We are true to our philosophy: our company produces only leather shoes”
Last season was special for shoe makers: in connection with the change in the exchange rate, the market situation also changed. How did this affect the sale of Caprice shoes, Victor Kunts, Director General of Caprice Vostok LLC, told the Shoes Report correspondent.