How to beautifully and correctly arrange for the holiday trading floor and shop windows of a shoe store? How to prepare staff for work during the holiday period? These and other questions are answered by our experts in marketing, visual merchandising, window display, lighting, sales and HR.
The older generation is the most solvent category of consumers, and experts call on retailers to focus on it.
Key models for the SS2017 season shoe range
Trainings and seminars in October-November 2016
Showcases of the season autumn-winter 2016
About how interesting and unusual to make a shoe storefront this fall and during the New Year holidays, says SR expert Marina Polkovnikova.
When work is a joy
Employee motivation is the most important weapon of managers in the struggle for the results of each member of the workforce and the success of the enterprise as a whole. Anya Pabst, SR expert, business coach, talks about how to use material and non-material ways of motivation.
How not to become a horse-driven horse
Five mistakes made by a manager that hinder the achievement of results, says SR expert, business trainer Kristina Wojciechowska.
When closing is the best way out
Three signs that it is time to close the retail outlet. This year will be a test of strength for shoe retailers, and to stay afloat, it is necessary to optimize the retail network in time.
We go to a new level
Nine tips on how to increase shoe retail sales from US business consultant Robert Stevenson.
New Year is around the corner
Shoe brands need to get ready for New Year's sales: Five strategies to increase the effectiveness of holiday marketing programs
You can’t stop talking
Clientology in the work of sellers. What do your customers really want and how can you make money on it? What can a seller do to leave a lasting impression of shopping? Says expert SR, business coach Maria Gerasimenko.
Leading shoe franchise experts make predictions and talk about the benefits of this business model by answering questions from Shoes Report. What is fraud in franchising?
Interview with the owners of the shoe retail chain German Shoes Caprice Anatoly Levshin and Yuri Rodzaevsky
Internet rules the ball
The revenue of Moscow online stores grew by more than 13% in 2016.
Shoe brands reinforce online presence
In Russia, sales of clothes and shoes through online stores are growing. In 2017, their own online stores in Russia should appear among HÖGL and GEOX brands, and Obuv Rossii Group of Companies has planned the creation of a mobile version of its online resource.
Comfort in heels
Manufacturers of comfortable shoes are sure: comfortable shoes can be stylish and elegant. Interview with ECCO Head Office Representative Louise Wood. The Shoes Report correspondent decided to find out what shoes the Russian consumer will choose for themselves in the next spring-summer season, directly from those who make purchases for retail and form a seasonal assortment of shoe stores.
Current models of late autumn-early winter 2016
From antiquity to ethnic eclecticism
Fashionable topics for the collections of women's shoes for the fall-winter season 2017 / 18 are recommendations of experts from the international trend bureau FASHIONSNOOPS.COM.
Trainings and seminars in December 2016, January 2017
Five marketing techniques for increasing traffic at a shoe retail store.
How to automate the training and adaptation processes of new sellers in order to reduce turnover and improve business performance, says SR expert Kristina Wojciechowska.
Looking for the perfect seller
Recruiting staff for the sales area: the right people in the right place. How to find the perfect seller? How to understand that a person is a salesman by vocation, and not just looking for temporary work in anticipation of the best? Expert SR, business coach Anya Pabst, shares the secrets of competent recruitment.
Some great reviews: how can they harm an online retailer? SR expert Mila Borodina explains why only positive, good reviews are evil and how they can harm an online retailer.
Care and protection in one bottle: all information about the impregnation
How to expand the range of related products at the expense of impregnating products for shoes?
Interview with co-owner of the Econika shoe chain Sergey Sarkisov
Retail real estate rental market in Moscow and St. Petersburg: autumn results
Will shops and shopping centers work less?
Retailers are discussing an initiative to reduce the working hours of shopping centers and stores in Russia.
Interview with Winoler EMEA President Reno Castiglione