SR experts talk about how to properly conduct a sale after the holidays; how the shop windows and the sales area should be decorated during the sale; how the shoe stores in New York work during the period of big discounts. Among our experts in this issue are business trainers Maria Gerasimenko and Kristina Voitsekhovskaya, visual merchandising specialists Marina Polkovnikova and Anna Balandina.
Shoe manufacturers continue to create fashionable shoes using the latest technology. Among the new products are heated shoes for the Russian winter and sneakers with a luminous sole.
Current 2017 models of the year - for winter and not only
Key models of men's shoes for the fall-winter season 2017 / 18
Expert SR Galina Kravchenko talks about the five most commercial models of men's shoes for the mass segment.
Trainings and seminars in February-March 2017
Fighters invisible front
Pros and cons of outsourcing marketing, merchandising and SMM. Recommendations are given by a business consultant Daria Artyukhova.
Information and Awareness
How brands analyze our behavior on social networks.
Internet to help retail
How traditional stores can effectively compete with online sites - business coach Anya Pabst answers the question.
Work with objections
The technique of selling shoes and accessories against customer manipulation is the recommendation of business coach Evgeny Danchev.
The seller is a psychologist and partner, not a service staff
Business trainer Tatyana Sotnikova formulated 10 rules for shoe sellers during the crisis.
Interview with the head of the Fashion Comfort franchise project Elena Wagner
The street retail of the capital is changing
Restaurants and cafes “eat away” retail premises at the fashion retail.
A new trading ring will appear in Moscow
Three trends of the capital retail property market in 2016 year.
Wortmann impresses with its new store concept. Innovative design meets functional requirements and meets the new needs of customers.
EURO SHOES Premiere Collection Exhibition
27 February-2 March 2017 of the year in the pavilions 4 and 4.1 Sokolniki Exhibition and Convention Center will host the largest shoe exhibition in the country.