Soho

Shoes Report Magazine #148

  • Theme of the issue: The Time of the Rationalists

    Shoe buyers have become more economical and practical. Nevertheless, in 2017 the Russian footwear market may grow from 5 to 10% in rubles. This is the conclusion reached by experts of the Fashion Consulting Group analytical agency, who prepared an annual report on the footwear market in Russia.
  • Millennial influence

    By 2020, those born between the early 1980s and early 2000s will account for about 30% of global consumption. Why should businesses learn to understand the digital generation?
  • Current summer models-2017

    Sneakers, sneakers, slip-ons and other models in the style of sport chic
    Flat Heels and Square Heels Sandals
  • Shoes as an art

    The State Hermitage Museum hosts the first in Russia exhibition of shoes Manolo Blahnik. In the halls there are more than 200 shoes and 30 copyright drawings from the archive of Manolo Blahnik.
  • The color palette

    The international trend bureau FASHIONSNOOPS.COM presents a long-term forecast of TOP-10 key colors for the next three seasons: fall-winter 2017 / 18, spring-summer 2018 and fall-winter 2018 / 19.
  • Trainings and seminars of the summer-autumn of 2017 year

  • We work in the off-season

    How to increase sales during a recession? Regular fluctuations in demand, called seasonality, happen in any business. But seasonal declines in the b2b and b2c segments may not match. About how to make money during the periods of the traditional recession of sales, in his new book “Out of season: how to increase sales in the period of recession”, business coach Iya Imshinetskaya tells.
  • Hunt for sellers

    A competent team with real "stars" of sales is the dream of any retail company, but how to achieve this and avoid pitfalls in the difficult task of forming a team? An HR specialist, business trainer Anya Pabst, shares her professional secrets with SR readers.
  • System training

    Pros and cons of offline and online sales training formats. What training format to choose? How to build a training system in a network of retail stores? These and other questions are answered by business consultant Daria Artyukhova.
  • Men's rules

    How to work with the assortment for men: calculation rules and standards of visual merchandising. Anna Balandina, an expert-practitioner on commercial VMs, tells about the features of a male assortment of VMs.
  • What do customers want?

    Service management in a shoe store: modern approaches. Fashion trends expert, blogger Elena Vinogradova tells about the modern trends of customer-oriented service, about what customers like and dislike in the work of shoe store sellers.
  • To the detriment or to the advantage?

    Joint purchases: another competitor to familiar retail
    How to live and work with him? This is a new sales channel that is being actively developed, which worries retailers. According to market participants, today in a number of regions of Russia the competition between retail and joint purchases has become particularly acute.

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