Soho

Shoes Report Magazine #158

  • Theme of the issue: omnichannel model of sales in shoe retail

    Three ways to effectively buy for omnichannel from fashion market expert Galina Kravchenko.
    How to attract a customer from social networks to the store, how to “make friends” offline and online - recommends SR fashion sales expert, blogger Elena Vinogradova.
  • Without extra seams

    Russian craftsmen presented a unique seamless collection of men's shoes Per Nobile.
  • Current models of shoes for the summer-2018

    Sandals on a flat course and thick heels.
    Mules are trending.
    Shoes in nude colors.
    The mood color is blue.
  • The reincarnation of antiquity

    Color schemes in trendy themes for the spring-summer season 2019.
  • Increase profits

    How to increase revenue per square meter in retail sales of shoes - the advice of a fashion market expert, business coach Evgeny Danchev.
  • Personalization and customization: what is the difference

    How to implement a personalized approach to sales?
    Business coach Maria Gerasimenko talks about new approaches to working with customers.
  • Why study visual merchandising?

    SR is talking to Anna Balandina, one of the leading experts in this field, about current trends in commercial visual merchandising.
  • Studying at home or away?

    Pros and cons of training sales staff at work and on the job. Says business coach Anya Pabst.
  • Shoe marking started

    Since June 1, 2018 in Russia launched a pilot project for marking shoes, so far on a voluntary basis. The system operator has been appointed a subsidiary of the Center for the Development of Advanced Technologies “Operator CRPT.
  • The shoe industry has gone up

    The growth of shoe production in 2017 in the Russian Federation amounted to 7,5%. In total, 103,6 million pairs of shoes were produced in the country last year.
  • Expo Riva Schuh

    The exhibition goes into digital format and celebrates the 90 anniversary
  • Euro Shoes Premiere Collection

    The leading shoe exhibition in Russia celebrates 10 anniversary
  • Brazilian Footwear-2018

    From 6 to 8 in June, the Brazilian Footwear showroom was held in Moscow, where 19 shoe brands were presented. Brazilian companies brought 2019 spring-summer collections to Moscow, three of them presented their products for the first time in Russia.
  • ESIB2018 E-Commerce Conference

    Players of the Siberian e-commerce market in May discussed how to increase sales.

All journal archives

Subscribe to the magazine

When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning