Huge malls are losing ground to small, local spaces.
In snake leather
Animalism is in trend, and reptile leather, or rather, its imitation - especially.
Comfort, techno and a rethought story
Fashion trends for fall-winter 2020/21, presented at MICAM.
Trainings and seminars
Working with microbloggers will give a maxi result
How to turn your own employees into evangelists of your brand or store. Ekaterina Zheleznyakova shares the experience in leading the direction for the development of the Unichel brand.
We mobilize hidden opportunities
What hidden resources will help a shoe store resist the difficulties of 2020. Recommendations from expert SR Evgeny Danchev.
Holiday as a marketing tool
Calendar of events for a fashion store for 2020, the author is Elena Vinogradova, an expert in sales and purchasing in the fashion business (part 2).
CAPRICE: perfect innovation
Euro Shoes Premiere Collection
From February 25 to 28, an exhibition of shoe brands from Poland will be presented at an exhibition in Moscow for the first time.