Shoes Report Magazine #195

  • Russian social networks “VKontakte” and Telegram: features of work on these platforms

  • Sustainability and greenwash

    Truth and lies on the basis of sustainable development.
  • The current colors of spring-summer 2022

    Juicy greens. Solar yellow. Purple Haze. Graceful tenderness.
  • Current models for the autumn-winter 2022/23 season

    The main trends in colors, materials, shapes and decor of shoes.
  • Uniqueness details are in demand

    Commercial models for the range of outdoor sneakers and footwear.
  • Anti-crisis method

    How to keep the target audience during the crisis?
  • Perfect pair

    Which shoes will please your feet, and which will not.
  • What do we put on: leather, bamboo, latex or silicone?

    In spring and summer, the demand for shoe insoles traditionally increases.
  • Differentiated Approach

    How to correctly divide the assortment into risk groups and get the maximum profit?
  • How to turn a complainer into a brand advocate

    10 rules for dealing with customer complaints in social networks.
  • How to turn an unprofitable store into a profitable one

    Case from the practice of footwear and accessories business.
  • Surviving the New Crisis

    Managing the shoe business during turbulence.
  • The leading exhibitions of the footwear industry were held in the spring of 2022

    EURO SHOES@CPM in Moscow: a powerful union in a new format. AYMOD in Istanbul: visited by almost 2 buyers from Russia
  • The balance in the market will be determined by the availability of shoes

    Vladimir Denisenko, General Director of the Russian shoe company Unichel, talks about the new market situation, the prospects for import substitution in the industry and the future of Russian shoemakers

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