Russian social networks “VKontakte” and Telegram: features of work on these platforms
Sustainability and greenwash
Truth and lies on the basis of sustainable development.
The current colors of spring-summer 2022
Juicy greens. Solar yellow. Purple Haze. Graceful tenderness.
Current models for the autumn-winter 2022/23 season
The main trends in colors, materials, shapes and decor of shoes.
Uniqueness details are in demand
Commercial models for the range of outdoor sneakers and footwear.
How to keep the target audience during the crisis?
Which shoes will please your feet, and which will not.
What do we put on: leather, bamboo, latex or silicone?
In spring and summer, the demand for shoe insoles traditionally increases.
How to correctly divide the assortment into risk groups and get the maximum profit?
How to turn a complainer into a brand advocate
10 rules for dealing with customer complaints in social networks.
How to turn an unprofitable store into a profitable one
Case from the practice of footwear and accessories business.
Surviving the New Crisis
Managing the shoe business during turbulence.
The leading exhibitions of the footwear industry were held in the spring of 2022
EURO SHOES@CPM in Moscow: a powerful union in a new format. AYMOD in Istanbul: visited by almost 2 buyers from Russia
The balance in the market will be determined by the availability of shoes
Vladimir Denisenko, General Director of the Russian shoe company Unichel, talks about the new market situation, the prospects for import substitution in the industry and the future of Russian shoemakers