The first application to book shoes was presented by Adidas. The ability to make reservations is designed to increase brand loyalty.
Adidas presented a new form of ordering goods: through a mobile application. According to company experts, the development will allow consumers to quickly and easily find and book the necessary pair of sneakers or sneakers. While access is possible only on certain models. The application allows users to reserve sneakers from the phone through the use of geo-targeting technology. The device determines the location of the owner of the phone and tells the nearest point of sale where you can pick up the goods.
“If you analyze the market situation, you will probably notice certain problems that the consumer is facing,” says Simon Atkins, vice president of Adidas. “A process as simple as buying is a hassle and a waste of time for many. We want to be the first in the industry to change the situation for the better. "
The first line available in the application will be one of the most anticipated and rush collections in the history of Adidas Kanye West.
“In the world of sporting goods, some of the models are generating genuine consumer interest - they are eagerly awaited and queued up long before the store opens,” adds Atkins. "Of course, there are those who are trying to speculate on this excitement." Adidas will try to make a difference with a new mobile app. The company emphasizes that the product is designed to fight not with rush, but with queues, helping consumers to get the coveted product without unnecessary energy consumption.
The application is supported by the iOS system for all iPhone models (starting with 4S). It is also available on Google Play. Users are advised to immediately turn on the notification system in order to receive information on the receipt of goods on sale and operational reservation in time. So far, the program works only for residents of the Big Apple.
According to market analysts, such a service will soon move from the category of fashion trend to necessity. However, so far in Russia only 1 / 3 have offline retailers (including international companies operating in Russia).
Similar mobile applications work for other companies. So, the American retailer
Gap created the StyleMixer program. This application allows you to create your own outfits from Gap garments, save them, make shopping lists. There is a community around StyleMixer where users can share their fiction and receive exclusive offers from Gap. There are applications created exclusively for lovers of bargain shopping. JC Penney Weekly Deals. The app displays special offers from JC Penney. In addition to coupons, the user can access information about their bonus points, as well as find the nearest JC Penney store.
|Please rate the article|