Mobile offers from retailers
The first application to book shoes was presented by Adidas. The ability to make reservations is designed to increase brand loyalty.
Adidas presented a new form of ordering goods: through a mobile application. According to company experts, the development will allow consumers to quickly and easily find and book the necessary pair of sneakers or sneakers. While access is possible only on certain models. The application allows users to reserve sneakers from the phone through the use of geo-targeting technology. The device determines the location of the owner of the phone and tells the nearest point of sale where you can pick up the goods.
“If you analyze the market situation, you will probably notice certain problems that the consumer is facing,” says Simon Atkins, vice president of Adidas. “A process as simple as buying is a hassle and a waste of time for many. We want to be the first in the industry to change the situation for the better. "
The first line available in the application will be one of the most anticipated and rush collections in the history of Adidas Kanye West.
“In the world of sporting goods, some of the models are generating genuine consumer interest - they are eagerly awaited and queued up long before the store opens,” adds Atkins. "Of course, there are those who are trying to speculate on this excitement." Adidas will try to make a difference with a new mobile app. The company emphasizes that the product is designed to fight not with rush, but with queues, helping consumers to get the coveted product without unnecessary energy consumption.
The application is supported by the iOS system for all iPhone models (starting with 4S). It is also available on Google Play. Users are advised to immediately turn on the notification system in order to receive information on the receipt of goods on sale and operational reservation in time. So far, the program works only for residents of the Big Apple.
According to market analysts, such a service will soon move from the category of fashion trend to necessity. However, so far in Russia only 1 / 3 have offline retailers (including international companies operating in Russia).
Similar mobile applications work for other companies. So, the American retailer
Gap created the StyleMixer program. This application allows you to create your own outfits from Gap garments, save them, make shopping lists. There is a community around StyleMixer where users can share their fiction and receive exclusive offers from Gap. There are applications created exclusively for lovers of bargain shopping. JC Penney Weekly Deals. The app displays special offers from JC Penney. In addition to coupons, the user can access information about their bonus points, as well as find the nearest JC Penney store.
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How to determine the effectiveness of a shoe business
Today, most entrepreneurs calculate and analyze their business performance indicators. However, about 30% either do not do this or do not understand anything about it (but would like to understand this issue and start working with performance indicators). Maria Gerasimenko, an expert in the field of fashion business management and development and a regular author of SR, has prepared material especially for the readers of the magazine about what business performance indicators to rely on, how they help, how to calculate and control them so that the profitability of your business does not fall below 10%. After all, as you know, the rule of a bank deposit says: "If your business brings less profitability than a bank deposit, then it does not make sense."
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Dear partners!We inform you that the Euro Shoes premiere collection exhibition will be held from August 26 to 29 at the Expocenter, pav. 2.5 and 2.6.
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Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?