Collaborations of shoe brands with fashion designers have quietly become one of the most popular marketing strategy tools in the fashion industry. Also imperceptibly on the world fashion scene appeared Russian names. We are talking about the young Russian designer Gaucher Rubchinsky, whose interests today are represented by the French Fashion House Comme de Garçons.
Today Gosha Rubchinsky is called one of the most demanded designers in the West, although in Russia his brand is only gaining popularity. Before the talented Russian was invited to Comme de Garçons, clothes under the Gosha Rubchinskiy brand resonated with London's fashionable youth, and to this day they are successfully sold in Opening Ceremony and Dover Street Market, and more recently they can be found in a Moscow department store " Color".
Spanish premium casual footwear brand Camper invited Gosha Rubchinskiy to cooperate in 2014 as part of its To своегоer by Camper project, which involves the release of capsule shoe collections in collaboration with the most famous designers. During the collaboration, Rubchinsky worked on the appearance of several iconic models of Camper semi-sports shoes, including one of the brand's most recognizable models - Pelotas, launched in 1995.
The collaboration resulted in a collection of Camper x Gosha Rubchinskiy shoes, some models of which can still be found in Moscow at the Camper brand store in Outlet Village Belaya Dacha. Prices for capsule collection shoes - from 3500 to 12000 rubles per pair.
Gosha Rubchinskiy was born in 1984 in Moscow. Graduated from art school and Moscow College of Technology and Design. He worked as a stylist - he selected clothes for filming and helped designers - collaborated with Dmitry Loginov and Konstantin Gaidai. In 2008 he created his own brand of menswear. The ideas for the first collection of the Gosha Rubchinskiy brand "Empire of Evil" and for others in many ways echo the culture of the 90s. The style of the brand has, as it were, absorbed all the cultural layers characteristic of the post-Soviet period. This amazing mix of Western fashion-oriented skate courtyard subculture, elements of Soviet style and Russian Orthodox tradition came to the court in London, and then, in cooperation with Comme de Garçons, began to actively conquer the world fashion catwalk. In addition to Camper, among the designer's collaboration projects in the field of clothing and footwear, cooperation with the brands FILA, Adidas, Supreme.
Camper Spanish brand of premium casual footwear. Founded in 1975 by shoe-maker Lorenzo Flux as a family business. Today the company is headed by the fourth generation of the Flux family. Camper Design Bureau is located in the center of Mallorca. The company produces up to 500 models per season. The brand stores are open in more than 40 countries around the world. Camper focuses on the production of shoes with an original design, and for this it willingly attracts fashion designers to cooperate. They help in producing interesting shoe collections and in creating unique designs for the brand's stores.
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