Rieker
What should we clearly understand about shoe marking?
25.12.2018 9089

What should we clearly understand about shoe marking?

We asked about this a member of the marking working group under the Ministry of Industry and Trade of the Russian Federation, the CEO of SmartLines, Maxim Lebedev

Maxim Lebedev Maxim Lebedev - CEO of Smartlines

What do you think, why was everything planned and what will it lead to?

The experiment is underway, subsequent labeling will be, and there is no doubt about it. Similar measures are being taken by the state in order to create a unified system for all market participants. The main goal is to create equal and transparent working conditions for all. Participants in trade receive fair competition and equal conditions. As a result, counterfeit will be excluded from circulation. The state receives an additional tool for controlling the payment of taxes and customs duties, and the consumer, using a special application, will be able to check whether he is buying quality goods.

How will the main chains with labeling change?

There are two main ways of shoes on a shelf in a store - import or production on the territory of the Russian Federation. In the first case, the marking codes are ordered and received by the importer. Upon receipt, the codes can be printed or saved as a label in electronic form and transmitted. The application is carried out at the factory by the manufacturer or at the consolidation warehouse / in the distribution center by the importer or contractor. After labeling, the goods are prepared for shipment in the usual mode: they are packed, sorted, a set of documents is prepared. The customs declaration shall indicate all labeling codes corresponding to the imported goods. Customs release of goods into the territory of the Russian Federation is equivalent to putting goods into circulation. From this moment on, its movement between the participants of the distribution chain is fully monitored. The end point may be the withdrawal of goods from circulation through sales using the cash desk or sale to a legal entity, which will reflect in the labeling system the fact of using the goods for their own needs, for example, as a uniform for employees.

It will be easier for small companies to come to an agreement with the manufacturer, especially when it comes to small quantities of goods. Large batches are best marked automatically.

If the shoe manufacturer is in Russia, then everything is much simpler. Excludes customs and intermediate logistics. The manufacturer orders and receives the marking codes, puts them on the product packaging or label, and puts it into circulation. Next, the chain is repeated. If for some reason the manufacturer / importer cannot independently obtain and apply marking codes, then they will do it for him at the Center for Labeling and Labeling.

How much does it take to start labeling shoes for future sales?

You need to choose equipment based on your tasks and the scale of the company. An enhanced qualified electronic signature (UKEP) is required - an approximate cost of 2 rubles. The simplest printer for printing labels can be purchased for 500-3 rubles. And, a 5D scanner costing from 000 rubles. For small-scale production or individual imports, these things will be quite enough.

Tell us about GTIN.

If you have not used it yet, then you need to register in the GS1 RUS system and start describing the product with which you work. You know all the parameters of your product - brand, manufacturer, country of manufacture, color, size, material, packaging. After the description you get GTIN (Eng. "Global Product Number", designed to uniquely identify the product in the trade). Further, the information automatically enters the Marking Operator System. Based on these data, your order for the issue of marking codes will be generated.

How will the price in stores change?

Labeling will force many manufacturers and importers to review their business processes. But, most likely, a significant increase in prices is not expected.


We asked about this a member of the working group on labeling under the Ministry of Industry and Trade of the Russian Federation, General Director of SmartLines, Maxim ...
3.48
5
1
3
Please rate the article

Materials on the topic

Exclusive: Interview of the CEO of ECCO Russia Denis Tomashevsky to the chief editor of Shoes Report Natalia Timasheva

A year ago, the Danish company ECCO acquired the entire retail business of its Russian distributor, thus announcing the seriousness of its intentions and long-term plans for the Russian market. The shoes of the Danish brand have long been known and loved in Russia. ...
06.04.2021 2045

DEOX: strengthening its market position

SR decided to find out what problems Russian shoemakers had to live and work with, and to ask manufacturers about their work in today's realities. This collection of materials will focus on the impact of the coronavirus pandemic on the domestic shoe business, ...
02.02.2021 1725

The Nordman factory develops online sales channels and relies on import substitution

Alexey Sorokin, marketing director of the Nordman factory, answers SR's questions. For 24 years of work, the team of a small industrial enterprise from Pskov has transformed into a large Russian enterprise and a team of specialists that works ...
02.02.2021 1705

Is it necessary to reduce shoe purchases for the fall-winter 2020/21 season

The recession of the Russian economy in 2020 and, as a result, the reduction in shoe consumption per capita, unfortunately, is the inevitability we will have to face. In April, a regular author and expert of Shoes Report magazine, ...
06.05.2020 8536

Romer: "Who does not keep up with the times - may close in 2020"

Dmitry Gaidarovich, Deputy General Director for Sales, with the company for 4 years. About business, market changes, sales secrets and good ...
11.02.2020 5804
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning