Sales fell short of expectations
14.01.2015 5454

Sales fell short of expectations

The holiday lull is over, it's time to get back to business and sum up the results of the New Year's sales. Experts believe that at the beginning of 2015 the footwear market will shrink by 2-2,5 times. They draw such conclusions on the basis that Russian consumers almost did not react to New Year's discounts. Sales dropped significantly even in the upper price segment, which was not observed even in the most acute phase of the previous crisis. “Consumers of premium footwear cannot afford to descend to a lower level, because this implies a different level of quality at once,” explains Galina Kravchenko, senior consultant at Fashion Consulting Group.

According to analysts, consumers are patiently waiting for the post-holiday sales, when retailers dump their leftovers before bringing in new collections at maximum discounts. But Galina Kravchenko is almost sure that this year their expectations are not destined to come true. “Retailers in the mid-price segment are trying very carefully to“ sift ”their leftovers, and don't give discounts on shoes that can be sold in the spring-summer season in order to reduce purchases,” she said. - Even for winter models the usual January discounts on shoes may not be available. This is due to the fact that this year's sales coincided with the currency rush. Stocks of imports at the previous rate have actually been dismantled. The bulk of the population will be forced to take shoes at the new rate. "

The holiday lull is over, it's time to get back to business and sum up the results of the New Year ...
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