20 years with Jana: new collection of German footwear brand SS'21 in honor of the anniversary
Jana launches 20th anniversary shoe collection
The German footwear manufacturer Jana shoes GmbH produces high-quality designer models designed to meet the needs of various target groups, including girls and women with increased feet. And if there is an opinion that it is impossible to choose shoes for a wide foot, created with an eye to the latest catwalk trends, then Jana has been destroying this stereotype for 20 years, helping to solve the problems of millions of women. During this time, 37 million pairs of shoes were produced, about 250 thousand different designs were created, and the countries of distribution expanded to 42. In 2001, the first spring-summer collection was released, which won great success. On the occasion of the anniversary, a uniquely strong Spring / Summer 2021 collection has been developed, incorporating improved bestsellers from previous years and completely new shapes and silhouettes. We analyze what it consists of.
Brand new fit
Jana has always focused on technology when creating new collections. Today, the brand's portfolio includes 5 unique technologies, and in the new season there will be another completely new Relax Fit fit, which is applied to 70% of articles. These are soft fabrics, increased flexibility and expanded space inside, which gives not only comfort, but also a feeling of freedom.
Patterned prints
Sandals and sandals already loved by Jana fans in the form of slingbacks and clogs this summer will be complemented by an unusual detail - fabric cover with bright patterns that hit the heart and remind of your best vacation - here are references to Portuguese azulej, and to Majorcan tunics, and to Villa Yves Saint Laurent in Marrakech.
Minimalist chic
Laconic lines and shades with an accent on pistachio and dusty pink, as well as unconditional comfort - this is about the models of sandals in a sporty style. Soft leather or fabric straps lay softly on the upper part of the foot, and technological locks keep it firmly in the shoe, which prevents the foot from slipping in especially hot weather.
Outsole flexibility
These shoes are designed to make life easier and more comfortable - soft mules in light shades with the technology of ultra-flexible and lightweight Soft Flex soles, which is present in 30% of the collection's articles. This outsole follows the curves of the foot as you walk, reducing stress on the knee joints and providing the highest comfort. They are so weightless that they are practically not felt on the leg, and light shades - white, beige and ivory visually adjust to this lightness.
Retro sneakers
Jana follows global trends and in new collections always puts the brightest emphasis on one of them. Spring-Summer 2021 is definitely a reimagining of classic sneakers from the 80s era, with the addition of bright colors and details - perforated laces, stars, holographic inserts. Jana sneakers are soft fabrics (genuine leather and suede), increased flexibility and increased space inside the models, produced using the Jana Fit technology.
Shades of nature
I would also like to note the colors of this season. Jana has paid special attention to blue shades reminiscent of the sea, as well as natural pistachio. Colors found their way into classic sneakers, strappy sandals, recognizable Jana slingbacks, clogs and mules.
Closer to naturalness
Nature, naturalness, ecology are no longer just a trend, but a necessary attribute of thinking and lifestyle. Jana creates shoes that are lined with 50% recycled plastic bottles. Laconic forms without unnecessary details, woody and "cognac" shades speak for themselves.
Massive sneakers
LP and new, ever more creative design elements. This time Jana plays on neutral shades - pistachio, delicate beige, dusty rose, classic gray. These sneakers will always look relevant and will not bore the owners.
Updated design of bestsellers
One of the main favorites of the last year - minimalistic white sneakers - appeared in a new design, with a big bias in retro (tricolor, stripes, perforation), as well as in a new, feminine shade of beige. But the main detail has remained unchanged - this is increased comfort, thanks to the Jana Relax insole, which follows the anatomical shape of the foot and gives the feet the most comfortable fit. The technology is found in 70% of the collection items.
“Since we launched our first spring / summer collection 20 years ago, we have been continuously optimizing technologies using higher quality materials and improving designs. In the new season, given these volatile times, we are actively pursuing growth efforts and want to make a particularly positive contribution this Spring-Summer 2021, laying a good foundation for the future development of the company, ”comments Michael Romberg, CEO of Jana shoes GmbH.
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