BADEN. 2019 year - the cult of casual sports shoes
Sneakers left the gym and conquered the fashion world. Today we combine sports shoes with evening dresses, business suits and casual jeans. Fashionable images in glossy magazines can not do without sneakers. Why did sports shoes once become the subject of desire of every second fashionista? What models to choose in the spring-summer season 2020? We deal with the leader in the production of comfortable shoes - the company Baden.
Cult of comfort
Baden experts recall that more than a century has passed since the world saw the first sneakers. Already in the 19 century, it became clear that society needed inexpensive, comfortable and functional shoes. Then, in 1882, they released an innovative sports model - sneakers. Without knowing it, they became the instigators of the fashion revolution, the revolution that was reflected in the new collection of the Baden Active fashion line.
Modern sneakers embody bold design ideas, innovative materials and comfort in every seam. Baden designers were among the first to catch the global trend for sports shoes and create the highest quality solution to fashionable requests. So the record-breaking Active lineup was born.
Global fashion appreciated sneakers only a couple of years ago, and designers, as if by agreement, began to release models in sports shoes on the catwalk. It was then that society looked towards comfortable shoes, forgetting the trend for suffering for the sake of beauty. Sneakers have come a long way from sports equipment to casual shoes, and modern models from the Active line are appropriate even for office and evening dress codes.
Today, sneakers are in everyone’s wardrobe: classic white, athletic running, bright neon and even rhinestone models. A meeting of directors or an opera - you will not surprise anyone anymore from a flying dress or business suit, which is complemented by stylish sneakers. Modern mods place convenience at the forefront, abandoning tight shoes. Together with the cult of sneakers, the society created for itself a cult of comfort, which was reflected in the Baden Active line.
Fashion trends 2020 of the year
Baden designers note that along with fashion for comfort, love for bright colors, daring design and non-trivial forms came. Specialists caught the desire of the public and released collections of bright models that become a strong accent of the whole image.
At the peak of popularity next year - sneakers on a massive sole with neon accents. The Active lineup has replenished with current models and instantly broke sales records, displacing the remaining collections. Bright sneakers instantly become the center of the image, attract eyes and help to place accents. In addition, fashionistas will appreciate not only a striking design, but also the comfort of a new generation of sports shoes.
When it comes to sneakers, even a person far from fashion understands that we are talking about quality and convenience. Indeed, modern sports shoes have become high-tech and one of the most thoughtful in the market. In Baden, soles are made from ultralight polymers, shock absorbing inserts are added to them, and the upper is sewn from high-quality leather. The production and search for new solutions for the Active line has become a separate science that seeks to make our walk easier.
Next summer, Baden designers celebrate the incredible popularity of sandals with massive soles. Specialists called such models simply - ugly shoes. In the SS2020 season, they break records of popular love and appear on the pages of all fashion magazines, as well as on the feet of all lovers of comfort. Baden designers added such models to the collection, combining the convenience of sneakers, all the advantages of the sole and a daring design that attracts fashionistas.
The trend for suffering in the name of fashion has passed, it has given way to conscious consumption, self-love and comfort. Walking in tight shoes is no longer just uncomfortable, it is considered a fashionable crime.
At the Euro Shoes Premiere Collection exhibition , you can buy BADEN shoes wholesale from the manufacturer.
Rieker and Remonte are regular exhibitors at Euro Shoes: meet your favorite brands at the exhibition from August 25 to 28 at the Central Trade Fair Center.
KV+ will present versatile sneakers for both sports and urban wear at Euro Shoes.
ICEBUG at Euro Shoes: Swedish Innovation in Grip Technology
Unichel foresees the wishes of customers
Rieker and Remonte with new collections - at Euro Shoes
Shoes Style and its Discoveries. An Interview with Anton Bazylev, Prize Winner of the International Shoe Design Competition
The international shoe design competition Shoes Style, held in Moscow this year, showcased many interesting footwear and accessory collections. Shoes Report recently published a story about the winners—third-year students from Kosygin Russian State University, Margarita Skvaznikova and Egor Lysov, who presented their "Retrospective" shoe collection at Shoes Style.
ICEBUG at Euro Shoes: Swedish Innovation in Grip Technology
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KV+ will present versatile sneakers for both sports and urban wear at Euro Shoes.
The Swiss brand KV+ is not so well known to the general Russian audience, but it is well known in the world of skiing, because it was there that KV+ took its first steps and actively developed. The Swiss brand has earned the trust of the professional sports audience over the past 35 years. At the same time, the Russian sports market of ski equipment has always been a priority for the Swiss.
Rieker and Remonte are regular exhibitors at Euro Shoes: meet your favorite brands at the exhibition from August 25 to 28 at the Central Trade Fair Center.
Riker and Remonte will present their Spring/Summer 2027 collections at the Euro Shoes exhibition (August 25–28, WTC Congress Centre).
New brands at Euro Shoes in August!
At the end of the month, from August 25th to 28th, the international footwear and accessories exhibition Euro Shoes Premiere Collection will take place in Moscow at the WTC Congress Center on Krasnopresnenskaya Embankment. We'd like to introduce you to the new exhibitors at Euro Shoes, who will be presenting their collections of footwear, accessories, shoe care products, and leather goods.
From July 27 to 29, the Euro Shoes@CAF_Eliteline 2026 exhibition will be held in Almaty, Kazakhstan.
Elite Line is an international specialized exhibition of footwear, fur, leather, and accessories. The exhibition will feature collections from international and domestic manufacturers from Russia, Turkey, Germany, Italy, Kazakhstan, and other countries.
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Customer traffic in shopping malls and street retail is declining; people are shopping less offline for a number of objective reasons, one of which is the convenience of online shopping with all its advantages. And yet, offline shopping continues to thrive. How can we control store traffic, learn to correctly calculate and influence the number of people visiting stores to ensure profitability?
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How to sell more without losing customer trust?
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Euro Shoes: the industry's leading footwear exhibition will be held August 25–28 at the WTC Congress Center.
At the end of August, Moscow will once again become a magnet for the footwear industry: the WTC Congress Center on Krasnopresnenskaya Embankment will host the international exhibition Euro Shoes Premiere Collection—a specialized B2B event for footwear industry and fashion retail professionals, the key industry event of the new purchasing season and the development of fashion retail assortments. Over 100 companies and brands will participate in the exhibition, presenting their spring/summer 2027 collections of shoes, bags, and accessories to professional visitors. A working meeting of the National Footwear Union of Russia (NOBS) will be held as part of Euro Shoes, featuring footwear companies, professional associations, marketplaces, and independent experts.
The share of marketplaces will grow
The footwear category on Ozon Fashion shows steady growth The share of online sales in fashion is growing, and last year it was already more than 54%. Buyers are increasingly buying clothes and shoes online, and the lion's share of these purchases are made on marketplaces. Ozon is one of the leading players in the Russian fashion market, and the Fashion direction on the platform is the fastest growing. About trends in online trading, about the specifics of the shoe market and recommendations for brands planning to sell shoes through the marketplace - in an exclusive interview with SR with the Commercial Director of the Footwear direction at Ozon Fashion Olga Moskvicheva.
What factors influence pricing, and how to work with retail prices for shoes
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Euro Shoes starts on August 27th!
The leading international exhibition of footwear and accessories in Moscow, Euro Shoes premiere collection, starts next week!
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From August 27 to 30, Moscow once again became the shoe capital: the international exhibition Euro Shoes premiere collection was held in the congress center of the Central Trade Fair on Krasnopresnenskaya Embankment. For four days, the exhibition brought together leading global brands, buyers and industry experts, becoming a place where fashion trends are created and business alliances are formed.
Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
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Euro Shoes — March 4-7, 2026 at the WTC Congress Center
From March 4th to 7th, leading brands from Europe, Asia, and the CIS will gather at the WTC Congress Center in Moscow to present their Fall/Winter 2026 collections, capture current trends, and set the direction for the fashion industry.
Customer profiling in a shoe store. What is this technique and how can it be used in sales?
Profiling is a scientific method of "reading people," allowing one to create a psychological profile of a person and predict their actions or behavior in certain situations, or even catch them in a lie. Profiling is used in sales because the salesperson needs to understand a person's emotional state and their underlying motivations for purchasing. An expert and practitioner in sales growth in fashion, SR, discusses this method and its practical application in footwear retail.
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?
