Franchise Terms of Service Have Not Changed
The company continues its expansion in the Russian regions, expanding the franchise network. Working conditions with the franchisee have not changed, says Vitaly Stepin. “We still do not have royalties, we, as before, provide retail equipment for leasing for a year and pay 50% of the cost of the sign. We are always ready to help with the formation of the assortment for the season and timely deliver the ordered goods. Three times a season we provide individual layouts for redesigning each of the existing stores. Despite expanding our own assortment, we still leave the franchisee the right to independently create up to 40% of the store’s assortment with the involvement of third-party suppliers, ”explains Vitaliy Stepin. A new store can be opened both in street retail and in a shopping center. If this is a separate building, then it should be located on the central, historically established shopping streets, if we are talking about shopping centers, then preference is given to objects of class "A".
The store’s concept is based on modular equipment and colorful posters.
The interior of the BADEN store is a business card of the company, it forms the customer’s view of the brand and affects his first impression of the brand no less than the shoes themselves. In modern retail, the importance of the interior can not be overestimated, because sales depend on it in many respects. The interior design of the Baden store was developed taking into account modern retail technologies and merchandising principles. The modular design of the equipment makes it easy to adapt it to any retail space, and its high functionality and attractive design make it possible to demonstrate the best qualities of our products and make maximum use of the retail space.
The main idea when creating the interior concept was the idea that the store should not be static, it, like everything else, should be changed in accordance with the current color schemes. This is due to the presence in the store of a large number of interchangeable posters that occupy central places in the interior. Simple equipment designs and a neutral white background create beautiful display cases for shoes and allow the store to easily accept color updates, completely modifying the space and changing the appearance of the entire trading floor. A light atmosphere creates the mood for shopping, and seasonal updating of posters arouses interest in the buyer, inviting him to the store.
Particular attention in creating the interior was given to lighting. The use of modern fixtures of various types allowed us to create a unique atmosphere in the store and to emphasize the advantages of our products.
Each Baden store has an excellent assortment and an interior concept thought out to the smallest detail. That is why Baden stores rightfully occupy the best places in modern shopping centers, harmoniously coexisting with the leading manufacturers of European shoes.
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