CAPRICE fall-winter 2015 / 16: new opportunities for a beautiful business
This year the company celebrates the 10 anniversary of its work in the Russian market. This date was approached with huge baggage of achievements. The excellence of technology, combined with the relevance and style consistent with the latest fashion trends, allows the company to increase its presence in global markets from year to year. “Our philosophy is the continuous improvement of shoes,” they say in the company. The ever-growing demand for brand shoes suggests that the company sets ambitious goals and achieves them.
At the height of fashion
In the upcoming Fall-Winter 2015 / 16 season, Caprice continues the idea of combining comfort and style. The company declares its leadership in the market of fashionable and comfortable shoes.
Among the models of low shoes Caprice offers many interesting and fashionable options. Starting from restrained-classical models and ending with fashionably elegant and brightly memorable. Shoes with rounded and sharp toes fit seamlessly into Caprice’s new striking shoe range.
New, sometimes asymmetric lines of the presented models create dynamics. Various combinations of materials with elastic, imitation python leather, as well as silver and gold fabrics and innovative lining provide an updated and attractive appearance of the upper of the shoe. Decorative elements made with love are the highlight of the new collection. Skillfully used accessories: zippers, straps and buckles give the models an updated, fresh face.
The well-known and memorable two-tone finish and the bright design of the sole with an aging effect are just a few more accents that give the new Caprice O / W 15 / 16 collection a unique look.
Many new fashion trends are embodied in the models of boots. Boots with a rounded or pointed toe part significantly expand the presented assortment of the new Caprice collection, realizing all the wishes and dreams of customers. The use of expensive noble materials, soft leather, flexible soles, as well as fashionable forms of the shaft create a seductive combination of style and comfort.
The new Caprice collection not only follows all the current trends of classic fashionable shoes, but also offers innovative and attractive models of sneakers and “shoes” (including with laces). In the season “fall-winter 2015 / 16, customers will be able to appreciate the stylish sporty character of the presented models.
In wellness style
Quality of life, comfort, relaxation ... all those concepts that include the concept of wellness are fully implemented in Caprice shoes. It is no accident that a butterfly is depicted on the brand logo. “A man travels a distance equal to the length of 4 equators in his life. We want to make this path comfortable, as if you are moving through the air. Our goal is to constantly improve walking comfort, ”the company does not hide its ambitions. Moreover, it is possible to fully implement the plan. Each season Caprice presents not only a new collection, but also new production technologies aimed at improving shoe comfort.
The collections feature models with increased completeness, the ideal form of a vamp and a flexible sole. In addition, patented onAIR insoles are used, as well as heels with Antishokk technology. A growing number of models are additionally equipped with removable insoles. To keep your feet warm during the cold winter days, a warming plush lining is used, and sometimes exclusive materials such as sheep’s wool or natural fur are used. Perhaps, not a single collection was so full of ideas of convenience, everyday practicality and pragmatism. In the “Autumn-Winter 2015 / 16” collection, models with the new innovative Prima Loft insulation have appeared, which makes the models suitable for a changing European climate.
Beauty will save the world
To emphasize once again the relevance and modern style of its models, Caprice signed a contract with Miss Spain -2014 Desiree Cordero Ferrer. 21-year-old beauty from Seville has become the face of the brand. She will present the best CAPRICE models as part of the Fall-Winter 2015 / 16 extensive campaign.
“Beauty is about beauty,” says CAPRICE Managing Director Jürgen Kölsch. “In the new collection, we have taken a significant step towards fashion trends.” Thanks to innovative production technologies, Caprice shoes give women a sense of comfort and lightness. It is these merits of the brand that will be represented by Desiree Cordero Ferrer.
Visitors at EuroShoes will see the benefits of the new Caprice collection at Caprice's fashion shows
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Over the nine months of 2023, the volume of online sales in the Russian Federation increased by 23%
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A new look at Giotto. Interview with the head of the company Vladimir Timofeev
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What to consider when expanding the assortment of a shoe store to include clothing
2022 was a turning point for everyone and brought strong changes to all industries. Suppliers, manufacturers, the raw materials market, logistics, even software and familiar means of communication began to require a new approach and elaboration. Let's discuss the main trend in fashion retail on the Russian market - expansion of the assortment through related product groups. The point is that shoe companies have begun to actively move towards clothing and accessories, and clothing manufacturers are looking at shoes as a point of growth. With SR expert Emina Ponyatova, we will analyze the key pros and cons for shoemakers moving towards expanding their product range or planning to do so.
How to implement sales funnels in the shoe business
Attracting customers and retaining them is the most important driver of sales growth in any business. Typically, companies allocate an advertising budget as a percentage of total revenue. On average, this percentage varies from three to five. And if the company has a profit, and the owner is satisfied with everything from the point of view of development, such a model has a right to exist. But if the business is not profitable, then it will be difficult to change anything without implementing a sales funnel. SR sales expert Evgeniy Danchev tells how to implement such an effective tool as sales funnels in shoe retail.
Another European patent for CAPRICE
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The Euro Shoes exhibition has expanded its geography of influence and added components to the new pavilion
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Crocs and Levi's have released a limited collection of denim Crocs
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Results of the round table of shoemakers with the Ministry of Industry and Trade of the Russian Federation, CRPT, NOBS and Wildberries
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Aroma Sementi offers an innovative shoe accessory
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How to correctly apply category management when managing the assortment of shoes for the marketplace
The assortment management tool “Category Management” is gaining momentum, and almost every fashion businessman has either implemented category management or outlined a plan for its implementation. Category management (CM) is exactly the tool that is useful offline and can guarantee an increase in sales in this direction. But is it possible to apply and implement CM to work with assortment on marketplaces? The question is answered by a regular author of SR - an expert on work and assortment management in fashion retail, analyst and consultant Emina Ponyatova.
Nike's revenue grew 2% in the first quarter of the year.
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Elisabetta Franchi sold a license to Elisabet to produce children's shoes
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Marc Jacobs covered his signature Kiki boots with crystals
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Brooklyn brand MSCHF launches "Big Red Boots"
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Fashion trends Fall-Winter 2023/24 for commercial footwear purchases
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Prada unveils new chunky models at Milan Fashion Week
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MSCHF and Crocs launch "Big Yellow Boots"
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Nike announces collaboration with Tiffany & Co
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Jimmy Choo Collaborates With Sailor Moon Anime Series
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Balenciaga launches 3XL Trainer mules
The first images of the new pair of Balenciaga 3XL Trainer mules have surfaced online. The new silhouette is just a transformation of the brand's sneaker model of the same name, only without a heel.
Shoe educational program: what shoe soles are made of
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How to set prices that will earn
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Fur, and not only: types of lining
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Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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