MARCO TOZZI collection spring-summer 2021
MARCO TOZZI all the time, he is constantly working on improving the quality, comfort, progressiveness of the collections in terms of current fashion trends. We have done a tremendous job and put a lot of effort under the conditions of the "World Quarantine" in order to provide our regular and new promising clients with a balanced, commercial and very fashionable SPRING-SUMMER 2021 collection.
One of the important factors of stability was and remains reliable partnerships between suppliers, manufacturers, owners of online and offline retail business. Company MARCO TOZZI works tirelessly for the benefit of the successful development of its customers, improving and optimizing business processes, and, above all, working on quality, relevance and compliance with the brand's target audience.
One of the key points is the introduction of completely new creative soles, technologically sophisticated in execution. The collection now includes soles with transparent elements, which are ultra-light and flexible. Combined with creative upper details and fresh blue and light green colors, casual sneaker models look really trendy. Multi-layered (multi-level) soles in a creative combination of materials, decor details and accessories are practically a revolution in the group of wedge sandals and platform sandals.
The collection of elegant shoes, sandals and loafers will surprise you with a variety of colors. We have replenished our assortment with natural materials of the most daring, saturated colors of summer (orange, red, fuchsia, ocher, blue and light blue, etc.).
In addition to the regular collection, we are developing an assortment of two successful innovative capsule collections:
- MARCO TOZZI EARTH EDITION - This vegan capsule collection is made with recycled and more sustainable materials. From sneakers made from recycled polyester (PET bottle) to summer sandals - here you will find shoes for all tastes, extremely fashionable, preferred urban sports style. Innovative materials, patented technologies, textiles in bright and pastel shades, a variety of upper details - all this awaits you in the capsule collection EARTH EDITION, made in accordance with high environmental standards.
- MARCO TOZZI BALANCE Is the fourth collection presented by the company. All models are made of high quality, softest natural materials. Timeless comfort technologies - flexible soles, removable insole with optimal support at the nightcap and heel - have been complemented by models with increased fullness, giving a feeling of absolute comfort.
The spring-summer 2021 collection has already been presented in showrooms in Moscow, St. Petersburg and Krasnodar, in addition, the company participates in all current exhibitions in Russia and the CIS.
MARCO TOZZI is constantly working to improve the quality, comfort, progressiveness of collections in terms of current fashion trends. We did a tremendous job and did a lot ...
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The results of shoe sales are now influenced by the factor of deferred demand: two and a half months of self-isolation is a very long period for buyers. Any market or consumption model of people on it is a system, and according to all properties of systems, they strive for a zone of comfort and stability, for self-preservation. If you take something away from people, and even for a long time, then as soon as the opportunity arises, they will try to make up for the loss. And now on the market there is just such a phase in the sales of footwear and accessories. Many business owners may mistakenly believe that demand has already recovered quickly, and nothing will need to be radically changed in the sales business model. But it is not so. SR expert on increasing footwear sales Evgeny Danchev tells by the example of cases from his practice how and what needs to be changed in the company in order to work effectively in the new economic conditions.
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In the coming seasons, the fashion market in general, and the footwear segment in particular, will expect an excess of models that are not relevant, from previous seasons. However, it is necessary to treat the inventory, which turned out to be in excess at the end of spring 2020, not as illiquid assets, but as resources that can ensure sales. In new conditions, it is important to compose a collection / lineup for the season, relying on the available models, adding new articles pointwise. How to reduce risks, optimize costs and, most importantly, how to turn leftovers into a commercially effective collection in a pandemic, says SR expert Galina Kravchenko, director of the Assortment department at Fashion Consulting Group, head of trend analytics at FCG / FASHIONSNOOPS.
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Dear buyers and visitors of the exhibition!
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In many businesses, sales management is a headache for the CEO. The human factor is extremely difficult to take under control, but this is exactly what should happen if ambitious goals are set in the conditions of stagnation in the footwear and accessories market. Therefore, practical experience and specific positive results achieved by certain companies are very interesting. In this article, SR regular author and expert Evgeny Danchev shares case studies from his practice of consulting retail stores.
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