Baden introduced a line of shoes with the new Smart Soft technology
Baden has traditionally participated in the Euro Shoes Premiere Collection winter exhibition with a large booth, which presented to the buyers a new collection for the fall-winter 2018/19 season. Women's shoes were presented in four directions: Baden Antistress, Baden Comfort, Baden Elegant and Baden Active. Men's - an updated extended range of classic and sports models. Also at the exhibition, they demonstrated a new unique Smart Soft technology, which allows reducing the load on the spine and joints, making everyday shoes more comfortable and soft for the foot.
Inside the insoles made using Smart Soft technology, there is a modern material, an innovative type of urethane foam with special chemical additives that increase its density and viscosity. Due to the special structure, consisting of a huge number of cells, the material quickly takes on the anatomical shape of the foot. Under the influence of heat and human weight, the microcells are compressed and the material repeats all the bends of the foot. After the pressure on the surface of the insole ceases, it continues to maintain the desired shape for four seconds, and after 10 seconds it returns to its original state. These material properties make it possible to ensure the correct distribution of the human body weight over the entire surface of the insole, thereby significantly reducing the load on the spine and lower back. Such insole will be equipped with women's shoes Baden, which is represented by sports, comfortable lines, classic and casual shoes, designed for long-term wear. Today the company has four lines of women's shoes: Baden Active - a sporty style, a line for fashionable and active girls who prefer classic sport chic or casual; Baden Elegant - a line for fans of elegant classics and femininity, strict and concise design, clean lines, classic colors are combined with first-class materials and a comfortable shoe; Baden Comfort - shoes of excellent quality and style, combines convenience and modern design, all models - the embodiment of fashionable needs of a modern woman and current trends; Baden Antistress - casual shoes designed for long-term wear throughout the day, the lineup includes models with increased pad fullness, with a wide toe.
Baden continues to develop its franchise network. A wide range of products and a diverse assortment gives business partners good opportunities for development and growth. The Baden affiliate program does not include royalties; commercial equipment is leased for a year and 50% of the cost of the sign is paid. The parent company is always ready to help the new store with the formation of an assortment for the season and timely deliver the ordered goods. Despite the expansion of Baden’s own assortment, the company still leaves the franchisee the right to independently form up to 40% of the store’s assortment with the involvement of third-party suppliers. Currently, the Baden franchise network includes more than 60 stores. In February and March, new stores will open in Magnitogorsk, Zlatoust, Irkutsk, Penza, Volgograd, Saratov, Lobny, Moscow Region Schelkovo and Moscow (TC Columbus).
Baden traditionally participated in the Euro Shoes Premiere Collection winter exhibition with a large stand, where it presented to buyers a new collection for the fall-winter season ...
Editorial Office Shoes Report
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The French have calculated the benefits of a program that encourages consumers to repair clothes and shoes by providing discounts on these services in certified workshops. The “repair discount” program began operating in France in November last year. Over the six months of operation of this program, the number of calls to repair shops in France increased 10 times and amounted to 250 repairs. The French saved 000 million euros, writes leparisien.fr.
Coach turned to Big Data analysis and won the interest of a young audience
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Why is it so important to work with customer reviews, analyze them and use them in your work?
Customer reviews are of great, invaluable importance when selling a product. However, many companies do not always understand this: they do not collect reviews, respond only to positive ones and do not work with negative ones. This is a big mistake and omission of the brand. In this article, together with SR digital marketing expert Tatyana Vasilyeva, we understand the intricacies and nuances of working with customer reviews and explain why it is worth paying attention to your customer reviews, and how this can increase your sales.
Louis Vuitton opens a new factory in Italy
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New “dutik” from Rick Owens presented at the show in Paris
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VAGA SHOES is a new participant in the Euro Shoes premiere collection
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American buyers couldn't buy Birkin bags and sued Hermès
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Camper has released innovative sneakers - designers
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Bertsy: what to look for when choosing a model
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EURO SHOES presents an updated section of the GLOBAL SHOES exhibition with collections of shoe and bag brands from Asian countries
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I doubt and object: how to find an approach to difficult clients?
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Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
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How to create selling visual content for online based on the identified unique selling proposition?
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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