Baden introduced a line of shoes with the new Smart Soft technology
26.03.2018 3212

Baden introduced a line of shoes with the new Smart Soft technology

Baden has traditionally participated in the Euro Shoes Premiere Collection winter exhibition with a large booth, which presented to the buyers a new collection for the fall-winter 2018/19 season. Women's shoes were presented in four directions: Baden Antistress, Baden Comfort, Baden Elegant and Baden Active. Men's - an updated extended range of classic and sports models. Also at the exhibition, they demonstrated a new unique Smart Soft technology, which allows reducing the load on the spine and joints, making everyday shoes more comfortable and soft for the foot.

Inside the insoles made using Smart Soft technology, there is a modern material, an innovative type of urethane foam with special chemical additives that increase its density and viscosity. Due to the special structure, consisting of a huge number of cells, the material quickly takes on the anatomical shape of the foot. Under the influence of heat and human weight, the microcells are compressed and the material repeats all the bends of the foot. After the pressure on the surface of the insole ceases, it continues to maintain the desired shape for four seconds, and after 10 seconds it returns to its original state. These material properties make it possible to ensure the correct distribution of the human body weight over the entire surface of the insole, thereby significantly reducing the load on the spine and lower back. Such insole will be equipped with women's shoes Baden, which is represented by sports, comfortable lines, classic and casual shoes, designed for long-term wear. Today the company has four lines of women's shoes: Baden Active - a sporty style, a line for fashionable and active girls who prefer classic sport chic or casual; Baden Elegant - a line for fans of elegant classics and femininity, strict and concise design, clean lines, classic colors are combined with first-class materials and a comfortable shoe; Baden Comfort - shoes of excellent quality and style, combines convenience and modern design, all models - the embodiment of fashionable needs of a modern woman and current trends; Baden Antistress - casual shoes designed for long-term wear throughout the day, the lineup includes models with increased pad fullness, with a wide toe.

Baden continues to develop its franchise network. A wide range of products and a diverse assortment gives business partners good opportunities for development and growth. The Baden affiliate program does not include royalties; commercial equipment is leased for a year and 50% of the cost of the sign is paid. The parent company is always ready to help the new store with the formation of an assortment for the season and timely deliver the ordered goods. Despite the expansion of Baden’s own assortment, the company still leaves the franchisee the right to independently form up to 40% of the store’s assortment with the involvement of third-party suppliers. Currently, the Baden franchise network includes more than 60 stores. In February and March, new stores will open in Magnitogorsk, Zlatoust, Irkutsk, Penza, Volgograd, Saratov, Lobny, Moscow Region Schelkovo and Moscow (TC Columbus).

Baden traditionally participated in the Euro Shoes Premiere Collection winter exhibition with a large stand, where it presented to buyers a new collection for the fall-winter season ...
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