Baden introduced a line of shoes with the new Smart Soft technology
Baden has traditionally participated in the Euro Shoes Premiere Collection winter exhibition with a large booth, which presented to the buyers a new collection for the fall-winter 2018/19 season. Women's shoes were presented in four directions: Baden Antistress, Baden Comfort, Baden Elegant and Baden Active. Men's - an updated extended range of classic and sports models. Also at the exhibition, they demonstrated a new unique Smart Soft technology, which allows reducing the load on the spine and joints, making everyday shoes more comfortable and soft for the foot.
Inside the insoles made using Smart Soft technology, there is a modern material, an innovative type of urethane foam with special chemical additives that increase its density and viscosity. Due to the special structure, consisting of a huge number of cells, the material quickly takes on the anatomical shape of the foot. Under the influence of heat and human weight, the microcells are compressed and the material repeats all the bends of the foot. After the pressure on the surface of the insole ceases, it continues to maintain the desired shape for four seconds, and after 10 seconds it returns to its original state. These material properties make it possible to ensure the correct distribution of the human body weight over the entire surface of the insole, thereby significantly reducing the load on the spine and lower back. Such insole will be equipped with women's shoes Baden, which is represented by sports, comfortable lines, classic and casual shoes, designed for long-term wear. Today the company has four lines of women's shoes: Baden Active - a sporty style, a line for fashionable and active girls who prefer classic sport chic or casual; Baden Elegant - a line for fans of elegant classics and femininity, strict and concise design, clean lines, classic colors are combined with first-class materials and a comfortable shoe; Baden Comfort - shoes of excellent quality and style, combines convenience and modern design, all models - the embodiment of fashionable needs of a modern woman and current trends; Baden Antistress - casual shoes designed for long-term wear throughout the day, the lineup includes models with increased pad fullness, with a wide toe.
Baden continues to develop its franchise network. A wide range of products and a diverse assortment gives business partners good opportunities for development and growth. The Baden affiliate program does not include royalties; commercial equipment is leased for a year and 50% of the cost of the sign is paid. The parent company is always ready to help the new store with the formation of an assortment for the season and timely deliver the ordered goods. Despite the expansion of Baden’s own assortment, the company still leaves the franchisee the right to independently form up to 40% of the store’s assortment with the involvement of third-party suppliers. Currently, the Baden franchise network includes more than 60 stores. In February and March, new stores will open in Magnitogorsk, Zlatoust, Irkutsk, Penza, Volgograd, Saratov, Lobny, Moscow Region Schelkovo and Moscow (TC Columbus).
Baden traditionally participated in the Euro Shoes Premiere Collection winter exhibition with a large stand, where it presented to buyers a new collection for the fall-winter season ...
Editorial Office Shoes Report
Children's footwear market: confident development and conscious consumption
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Online meetings with Brazilian shoe manufacturers
From June 21 to July 2, 2021, online B2B meetings with the largest shoe factories in Brazil will be held in Russia and the CIS countries. The meetings are aimed at establishing business contacts between Brazilian shoe manufacturers and partners from Russia and ...
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TRIEN shoes at EuroShoes.Market
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AXA SHOES presents innovative and very comfortable indoor shoes from Italy
Who among us has not looked for comfortable indoor shoes? Household slippers that would fit on the leg, did not sting, did not rub, it is very difficult to find. And those who have found the slippers of their dreams for themselves can consider themselves to be truly lucky! We propose to change the statistics and ...
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Rieker commended the high professionalism of the Euro Shoes organization
Rieker is delighted with the success of its new collection and the incredible sales at Euro Shoes in Moscow. Rieker presented its new capsule collection of sports style shoes called Revolution at Euro Shoes for the first time. The head of Riker Vostok Shahin Asadov and director of Trading House Pokrovsky Alexander Perepechko talk about how the exhibition was held and how buyers met the “revolutionary” collection. The interview was conducted by the founder of Euro Shoes, Shoes Report and Euroshoes.Market Yan Belyaev.
Extremist buyers. Who are they and how to work with them?
The topic of interaction between the buyer and the seller has been studied since the beginning of exchange and commodity-money relations. Today we will talk about a phenomenon that has arisen relatively recently and is a "sore point" in many companies - consumer extremism. Elena Vinogradova, SR expert in sales and purchasing in the fashion business, shares her thoughts and gives recommendations on how to interact with extremist buyers.
Assortment of bags, belts and gloves for fall-winter 2021/22
In this article, Galina Kravchenko / @ galina_kravchenko79, a regular SR author and expert on fashion trends and the formation of a fashionable assortment, speaker of the business program of the Euro Shoes Premiere Collection, talks about the key accessory models for increasing shoe store sales: bags, belts and gloves for women's assortment in the season FW 2021/22. We present: mini bags, cross-body, box bag, hobo, oversized clutches, tote, bucket bag, frame bags, belt with a purse, classic belts of different widths, as well as the most current models of gloves.
Eksposhoes fashion footwear exhibition starts in less than a month in Antalya!
Ladies and Gentlemen! We invite you to the exhibition of fashionable leather shoes EKSPOSHOES, which will be held from November 3 to 5 at the Granada Luxury Belek Hotel, Antalya.
The psychological profile of the sales assistant
If you conduct a survey of retail business executives and ask what the main problem is now, then the answer "Where to find and how to keep good sellers" will certainly be included in the top three answers. SR expert Evgeny Danchev talks about the criteria for effectively hiring people for the position of a sales assistant.
Directions in the style of clothing and footwear that will remain in fashion for a long time
The pandemic has spawned key trends in the style and design of clothing, footwear and accessories that will manifest themselves over a long period of time. This is the opinion of experts from the FASHIONSNOOPS.com trend bureau. In this article, SR expert, fashion-analyst of FCG Galina Kravchenko talks about this phenomenon, called "long trends". The material uses posts and photos from the Instagram account of Galina Kravchenko - galina_kravchenko79.
Rieker update
The new Rieker Evolution capsule collection will be presented at the next Euro Shoes premiere collection, which will be held from 24 to 27 August.In the new season, the popular brand of comfortable shoes Riker presented the capsule collection #RiekerEvolution - a modern and high-tech line of sports-style shoes for everyday wear. Models from the new collection are designed for a mobile lifestyle and meet the ever-growing needs of customers for comfortable and stylish everyday shoes.
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Turkish brands Liba Shoes and GUERO on EURO SHOES
Turkish brands Liba Shoes and GUERO will take part in the upcoming Euro Shoes premiere collection on August 24-27 at the Main Stage.
The Euro Shoes premiere collection exhibition of footwear brought together the participants of the footwear market again
The exhibition of footwear of European brands Euro Shoes Premiere Collection, which took place in Moscow last week, became a landmark event in the Russian footwear market. During the work of Euro Shoes - from 24 to 27 August, the event was attended by more than 4000 people. The exhibition featured 270 brands from 9 European countries.
TRIEN shoes at EuroShoes.Market
Our wholesale marketplace is constantly updating the assortment, as well as adding new brands of shoes. And this time we are in a hurry to present you the TRIEN brand of casual and sports footwear, which has already become very famous in Russia. Now there are 31 models for ordering on the market, prices are indicated with delivery and VAT included. Minimum lot is 1 box.
Turkish company FLO is a new participant of the Euro Shoes exhibition
The Turkish company FLO will take part in the August Euro Shoes exhibition for the first time. It was founded in 1960 by Ahmet Zilan as a small workshop. Today, FLO employs more than 10 thousand people, more than 55 million pairs of shoes are sold annually.
Children's footwear market: confident development and conscious consumption
Interview with Elizaveta Turks - CEO of PRISMA, distributor of European brands of children's footwear: PABLOSKY, Superfit, ELI, Legero, IMAC.
EURO SHOES PREMIERE COLLECTION exhibition opened in Moscow
Moscow, August 24, 2021. Today in the capital's event hall MAIN STAGE the only largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection in Russia and the CIS countries has started. The exhibition is open for 4 days - from 24 to 27 August - during which visitors will make wholesale orders for new collections of footwear and accessories of the SS'22 season.
Technical aspects of display space and current trends in its design
Showcase creation and decoration is a whole art. In order for the display part of your store to work 100%, you need to carefully think it over conceptually and prepare it technically. SR expert in visual merchandising, shop window design and retail space, founder of VMC Retail agency Marina Polkovnikova, talks about the main technical aspects of creating a shop window, and also answers questions about the current color scheme in fashion retail and trends in window dressing.
Turkish concern Flo introduces 5 brands of footwear to the Russian market
The appearance of the stand of the American brand US Polo Assn at the August exhibition of Euro Shoes Premiere Collection in Moscow. marked a new round in the development of a popular brand of clothing and footwear on the Russian market. This year the holder of the license for the production of shoes US Polo Assn. a large Turkish manufacturing concern Flo decided to independently enter Russia and introduce 5 key footwear brands from its portfolio on our market. Shoes Report talked about plans for the development of a Turkish company in our market with Alexey Davydov, Commercial Director of Flo's representative office in Russia.
Crocs releases collaboration with Little Big
In a collaboration between Crocs and the popular Russian band Little Big, bright clogs in black and pink with spikes, silver chains and rivets were born. The model's design is complemented by the exclusive Jibbitz charms, presented in the form of an angry and cheerful bear, created based on the tattoo on the back of the Litle Big soloist Ilya Prusikin.
The only exhibition of European shoe brands Euro Shoes Premiere Collection in Russia will be held in Moscow from 24 to 27 August 2021 at the Main Stage
Large international shoe brands from Italy, Germany, Spain, Turkey, Poland, Portugal will present their collections for the spring-summer 2022 season.
Sustainability and the return of the nineties. Fashion trends for the winter season 2021
Eco-trends, which have been relevant in fashion for several seasons, are more and more clearly traced in the collections of shoes and bags, although it is not easy for shoemakers and tanners to put green technologies into practice. And the consumer, especially in Russia and other countries with a cold climate and pronounced four seasons, is still mostly conservative and is not ready to give up shoes and bags made of genuine leather in the off-season and in winter. And, nevertheless, environmental sentiments are growing stronger, so designers and manufacturers are forced to find a compromise between fashion, style, comfort and the desire of consumers to a model of conscious consumption. It is in this direction that development is going, which is confirmed by the trends of the winter season 2020/21, presented at the Expo Riva Schuh and Gardabags exhibitions earlier this year.
The largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection will take place from 24 to 27 August in the capital's event hall MAIN STAGE
Manufacturers from Germany, Italy, Spain, Turkey and other European countries will present their spring-summer 2022 collections to Russian buyers for wholesale orders. The exposition of German companies will occupy a separate pavilion in the same style.
Top trends in shoe store window dressing this fall and this winter
Autumn-winter season 2020/21 for fashion retail is special, which we will remember for a long time. Almost all companies were forced to revise their budgets - they cut current spending, cut costs as much as possible. And, of course, one of the first to fall under the knife was the cost of decorating seasonal shop windows for the New Year and, in general, for the autumn-winter season. But you still have to arrange them, your store will not stand with a "bare" showcase, in which boxes of shoes are displayed. Fortunately for many retailers, showcase installation ideas that are relevant this season will not require a lot of investment. Marina Polkovnikova, SR expert in the creation, design, decoration of shop windows and retail spaces, talks about the main trends in the concepts of seasonal shop windows.
Shoe trends for the spring-summer 2021 season. Rustic style, harmony of opposites and nostalgia for the 80s
The autumn exhibition of shoes and accessories MICAM, which took place from September 20 to 23 at the Milan Fiera Milano Rho exhibition center, alas, did not gather the number of exhibitors and visitors. There is no need to explain the reasons to anyone. The 90th exhibition for the first time in the history of this industry event, which is most important for the shoemakers in Italy and the entire Old World, was held in a truncated format. Nevertheless, the organizers tried to preserve all exhibition events, including presentations of collections and fashion trends. Experts from the British trend bureau WGSN presented the trends that will determine shoe fashion in the spring-summer 2021 season: Homespun - rustic minimalism combined with traditional values, TransForm - hopes beyond the crisis and harmonization of opposites and GameScape - a nostalgic journey back to games 80s, and the union of the real and the virtual.
adidas Originals has released a collaboration with Noize MC
The adidas Superstar sneakers came out in a new design, customized by the Russian rapper Noize MC.
“There was a light at the end of the tunnel…” Participants in the shoe market on the situation in the industry.
2020 became a crisis year for the real sector of the economy and the footwear industry. Shoes Report talked to wholesalers, Mikhail Kryuchkov, head of the Paloma distribution company, which represents a number of Spanish shoe brands on the Russian market, and Renat Malikov, co-owner of Tuffoni, which develops the shoe brand of the same name. The conversation was about the specifics of the current crisis, about “is there a light at the end of the tunnel” and when this “tunnel” will end.
The owner of Lamoda Global Fashion Group raised 120 million euros for the development of e-commerce
Global Fashion Group, which manages one of the largest online fashion stores in Russia Lamoda, raised about 120 million euros ($ 140 million) during exchange trading. The company plans to use this money to develop its own projects for marketplaces of fashionable goods, investing, among other things, in technologies that help optimize online business.
Italian bags MARINA CREAZIONI at Euro Shoes
At the Euro Shoes exhibition, a new participant from Italy is the Trade House company, representing the MARINA CREAZIONI (Marina C.) bag brand. MARINA CREAZIONI style is the right balance between functionality, attractiveness and elegance, it is associated with a sophisticated woman who does not abandon her femininity and in every possible way demonstrates her charm in clothes and accessories.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
