KV+ sneakers for city and sports for the first time at Euro Shoes
The Swiss brand KV+ is not so well known to the general Russian audience, but it is well known in the world of skiing, because it was there that KV+ took its first steps and actively developed. The Swiss brand has earned the trust of the professional sports audience over the past 35 years. At the same time, the Russian sports market of ski equipment has always been a priority for the Swiss.
The KV+ company offers a wide range of clothing and accessories for an active lifestyle. For example, the line of poles for Nordic walking and trekking includes more than 10 models. Functional and comfortable clothing for walks, light hikes and modern urban sports style is chosen not only by athletes, but also by simply active people who do not stick to their home screens, but prefer the park, forest and mountains.
At the Euro Shoes exhibition, the company will show its new shoe collection for 2025-2026. The emphasis on comfort is what unites all the models, but for this, the company had to develop several of its own technologies. For example, HES - High Ergonomic System - improved last, taking into account the anatomical features of the foot.
Much attention is paid to cushioning. A special sole design is used here with load distribution between triangular spatial cells.
Upper materials are usually multi-layer mesh, with different characteristics, such as mesh Sandwich jacquard mesh, which provide breathability but still provide good support for the foot.
In the general structure of the model range, several directions can be distinguished. The first is KV+ Sport LifeStyle - essentially universal urban footwear. The series includes both summer sneaker models and three-season, more protective ones. Here is the maximum number of designs and color solutions, there is plenty to choose from. Maiorca, Oslo, Miami - these models have found favor with the Russian audience this season.
Next episode – KV+ Running. These are Laguna running shoes designed for asphalt running. Lighter, with good cushioning and tuned responsiveness and stability, with a PHYLON sole with EVA granules.
A wider selection is presented by the series KV+ Trail – with sneakers and boots that will suit anyone who, so to speak, has left the asphalt. Here you can choose models for a walk in the city park, Nordic walking training, light hiking and trail running. In this series, it is worth paying attention to the Cross, Alps, Cresta, Dakota models. The features of this series include such technologies as:
- use of membrane Nordic Shield, providing waterproofness while maintaining breathable properties
- a convenient quick-lacing system that can be used without removing gloves, easily selecting the desired level of tightening.
- Technological sole Vibram Megagrip provides confidence and control while maintaining an optimal balance between stability and flexibility to adapt to the surface.
Well, another technology that is primarily responsible for safety is the studded sole. The sole is equipped with metal spikes for better grip on rocky or icy surfaces. It is used in the Spike and Dakota Spike models.
It is nice to realize that the manufacturer does not stand still and offers new interesting products not only at the design level, but also with a serious technological approach that expands functionality and areas of application. Looking ahead, we will say that the models of the next collection 2026 are quite capable of pleasantly surprising even the sophisticated user.
See you at the Euro Shoes exhibition!
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