MARCO TOZZI: harmony of fashion trends, femininity and comfort
The German brand of women's shoes and bags MARCO TOZZI (part of the Wortmann Group) is a permanent participant of the exhibition EURO SHOES premiere collection. MARCO TOZZI Sales Director in Russia Eldar Schaffner spoke in an interview with SR about the new collections and the company's franchising program.
Eldar Schaffner - Sales Director MARCO TOZZI in Eastern Europe and RussiaEldar, tell us about the results of this year: financial, collections and models of shoes.
The year turned out to be difficult, but, despite this, almost all the goals set were achieved. First of all, there was a change in the visual component of the MARCO TOZZI brand. The corporate style has received a new breath, a new cut. Black with gold was chosen as the main color combination, and the heart-shaped logo became the main identifier and brand name. From the autumn-winter 22/23 season, the new brand name is officially presented on the details of shoes and bags, in the new design of the pair box, as well as in all marketing communications.
We have developed and launched a new capsule wedding collection, which our customers have already appreciated, and we hope that the end consumer will also appreciate it. The collection will be available in stores in spring-summer 2023.
Increased use of sustainable alternatives in production, such as: our steam boxes are made from recycled materials, we use exclusively water-based adhesives, and polyester, which is mainly made up of recycled plastic bottles (PET).
With each new collection, MARCO TOZZI strengthens its position in the market, and this cannot but rejoice. Elegance, femininity, fashion - three words that clearly characterize the style and character of the brand.
Why was the decision to change the logo made?
MARCO TOZZI is a fairly young brand, if we take our entry into the b2c promotion segment as a starting point. We do not stand still, we are looking for new ways of development and are constantly trying and experimenting. Both in promoting and creating our collections. This is how new models, prints, elegant details appear. The MARCO TOZZI collections clearly show a style in which we put emphasis on elegance and femininity, and a special love for details in all production processes is our distinguishing feature. This is what the heart of MARCO TOZZI symbolizes.
Tell us more about the bridal collection and what's new in 2023.
In the spring-summer 2023 season, in parallel with our main collection, we launched a new bridal capsule collection on the markets of all countries where we are represented. For the first time, the MARCO TOZZI bridal collection was developed in collaboration with the famous fashion designer and designer Guido Maria Kretschmer in Germany and presented in the spring-summer 2022 season.
We have been successfully cooperating with Guido for several years, and the decision to create a bridal collection was a kind of experiment. The success was colossal, which, in fact, became the catalyst for the creation and opening of the MARCO TOZZI wedding collection for all countries.
We provided and presented models not only for brides, but also for guests of the most important holiday in the life of every girl. The collection includes classic and laconic pumps, sandals with elegant details, comfortable flats and even incredibly feminine sneakers. We are convinced that every girl will be able to choose the perfect pair for herself, which will perfectly emphasize and complete the image she has chosen.
As for the main collection, there are also a lot of new items. Designers and technologists of the brand have focused on the color component: trendy intense colors, noble and pastel shades - an incredible variety to create a bright and fashionable look. We have developed new styles, forms of soles and heels. Comfort is always a priority for us, so the heels have an optimal height and stability. Added stylish details to the design of each model.
The MARCO TOZZI collections harmoniously combine modern fashion trends and comfort, which is achieved thanks to unique proprietary technologies.
Tell us about MARCO TOZZI stores, system partnerships, franchising.
We provide our customers with the opportunity to open their concept store MARCO TOZZI and accompany at all stages - from the creation of a design project to the opening ceremony with subsequent seasonal support. Unique loyalty offers designed for system partnerships are also built into the franchise conditions.
Depending on the available space, we can offer a choice of design options for the Shop-in-Shop system or a separate concept store.
Currently, there are 12 MARCO TOZZI concept stores and 11 Shop-in-Shop systems in Russia. We plan to continue developing and expanding the geography of the MARCO TOZZI system partnership in Russia.
MARCO TOZZI will take part in the upcoming Euro Shoes exhibition from 20 to 23 February 2023 with a new collection for autumn-winter 23/24.
Rieker and Remonte with new collections - at Euro Shoes
Chinese brands and factories at Euro Shoes
The home collection from Australian brand EMU Australia at Euro Shoes
Tamaris SS26 Collection
MARCO TOZZI announced the launch of the new MT Sport collection.
Euro Shoes opens a new season for buyers and brands
In the first days of spring, from March 4–7, the international footwear and accessories exhibition Euro Shoes Premiere Collection in Moscow will once again gather buyers and other industry professionals to discover the collections of global footwear brands for the upcoming Fall-Winter 26–27 season.
Chinese brands and factories at Euro Shoes
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The home collection from Australian brand EMU Australia at Euro Shoes
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Rieker and Remonte with new collections - at Euro Shoes
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The 37th Euro Shoes Premiere Collection exhibition concluded successfully in Moscow.
From March 4th to 7th, the International Euro Shoes Premiere Collection exhibition took place at the WTC Congress Center in Moscow. It is a specialized B2B event for footwear industry and fashion retail professionals and the key industry event of the new purchasing season and selection development for fashion retailers. Approximately 100 companies and brands participated in the exhibition, presenting their Fall/Winter 2026/27 footwear, bag, and accessory collections to professional visitors.
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MARCO TOZZI announced the launch of the new MT Sport collection.
German footwear brand MARCO TOZZI has announced the launch of its new men's footwear collection, MT Sport. MT Sport is a new collection of men's footwear in a sporty, casual style. It will be available in partner stores this spring.
Tamaris SS26 Collection
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Just a month until the Euro Shoes exhibition in Moscow!
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Salvatore Ferragamo's Shoes Inspire Pastry Chefs
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
Whatever aesthetics your collection adheres to - craft heritage, elegant minimalism inspired by traditions or, conversely, futuristic forms - if your customer strives to be fashionable and you need to regularly update your assortment with current trendy novelties, pay attention to the design trends, models and details of women's shoes and bags in the fall-winter 2025/26 season described in this article. To prepare it, the author used materials from the international trend bureau Fashion Snoops, which is a source of commercial forecasts for the seasons ahead, and current trend analytics of key events in the fashion industry around the world: industry exhibitions, shows, shows.
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associated with elitism, aristocracy and an active lifestyle.
Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
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The Battle for the Sports Shoe Market
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Clarks: 200 years of quality, style and innovation
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PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
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We form the salary of sellers: expert advice
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Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
