In 2017, the ultra-fashionable brand Marco Tozzi was significantly updated - the Wortmann Group of Companies from the German city of Detmold invested in the restyling of the famous shoe brand. The high-budget advertising campaign started in Europe in February 2017. And at the end of September Russia will also pick up the baton.
The restyling that started, the new store concept and the new brand perception associated with this really gave impetus to the development of Marco Tozzi in Russia. The main goal of restyling is to increase the popularity of Marco Tozzi in the Russian market, and the company is successfully moving in this direction. The brand's logo has been updated and the retail concept has radically changed.
Marco Tozzi has been successfully developing in Russia for ten years. Brand stores are represented in Moscow, St. Petersburg, Yekaterinburg and other major cities of the country.
The retail concept and stores opened under the Shop in Shop system are already successfully developing in Russia, and the new restyled version aroused even greater interest among commercially promising partners. In Russia, in the city of Penza, the first, largest by area Marco Tozzi single-brand store was opened, fully sustained in the new brand concept. A street retail store is located in the heart of Penza, in the pedestrian zone of the city. Its area is more than 100 square. m, this project is large-scale and unique! Its opening was a landmark event, a very important milestone in the history of the brand in Russia, which gives a start to the development and transformation of the entire Marco Tozzi retail network in the Russian market.
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