Marco Tozzi. The company has opened in Russia the first single-brand store in a new concept!
22.08.2017 4286

Marco Tozzi. The company has opened in Russia the first single-brand store in a new concept!

In 2017, the ultra-fashionable brand Marco Tozzi was significantly updated - the Wortmann Group of Companies from the German city of Detmold invested in the restyling of the famous shoe brand. The high-budget advertising campaign started in Europe in February 2017. And at the end of September Russia will also pick up the baton.

The restyling that started, the new store concept and the new brand perception associated with this really gave impetus to the development of Marco Tozzi in Russia. The main goal of restyling is to increase the popularity of Marco Tozzi in the Russian market, and the company is successfully moving in this direction. The brand's logo has been updated and the retail concept has radically changed.

Marco Tozzi has been successfully developing in Russia for ten years. Brand stores are represented in Moscow, St. Petersburg, Yekaterinburg and other major cities of the country.

The retail concept and stores opened under the Shop in Shop system are already successfully developing in Russia, and the new restyled version aroused even greater interest among commercially promising partners. In Russia, in the city of Penza, the first, largest by area Marco Tozzi single-brand store was opened, fully sustained in the new brand concept. A street retail store is located in the heart of Penza, in the pedestrian zone of the city. Its area is more than 100 square. m, this project is large-scale and unique! Its opening was a landmark event, a very important milestone in the history of the brand in Russia, which gives a start to the development and transformation of the entire Marco Tozzi retail network in the Russian market. 

In 2017, the trendy Marco Tozzi brand was significantly updated - the Wortmann Group of Companies from the German city of Detmold invested in restyling a well-known shoe brand. High budget advertising ...
5
1
Please rate the article

Materials on the topic

We are ready for active development in the Russian market

Friedrich Naumann, CEO of the Tamaris brand, told Shoes Report about the company’s ambitious plans, business development in Russia and expansion of the retail network, and also shared details about new collections and…
29.03.2024 2334

The international footwear exhibition Euro Shoes premiere collection was successfully held in Moscow

Russia's largest exhibition of footwear and accessories, Euro Shoes, was held in Moscow from February 19 to 22 and again became the main platform for the meeting of fashion brands and...
29.02.2024 2160

Bright colors of the approaching spring: shoe brand TAMARIS showed a new collection SS'24

The German shoe and accessories brand Tamaris presented a new collection for the spring-summer 2024 season, which included stylish and comfortable models for any occasion. The collection combines several fashionable themes, and any woman will find the perfect one for herself...
27.02.2024 2112

IGI&Co presented at EURO SHOES a new line of Urban active sneakers with a GORE-TEX membrane

The Italian shoe brand IGI&Co, known to Russians for its comfortable shoes made of genuine leather, has released a new line IGI&Co Extra. It includes men's and women's sneaker models (high and low sneakers) in several options...
19.02.2024 1907

Turkish brand Vaneda on Euro Shoes

Street style, sport, outdoor, military – the main style directions of footwear of the company from Turkey
20.02.2024 2491
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning