Marco Tozzi. The company has opened in Russia the first single-brand store in a new concept!
In 2017, the ultra-fashionable brand Marco Tozzi was significantly updated - the Wortmann Group of Companies from the German city of Detmold invested in the restyling of the famous shoe brand. The high-budget advertising campaign started in Europe in February 2017. And at the end of September Russia will also pick up the baton.
The restyling that started, the new store concept and the new brand perception associated with this really gave impetus to the development of Marco Tozzi in Russia. The main goal of restyling is to increase the popularity of Marco Tozzi in the Russian market, and the company is successfully moving in this direction. The brand's logo has been updated and the retail concept has radically changed.
Marco Tozzi has been successfully developing in Russia for ten years. Brand stores are represented in Moscow, St. Petersburg, Yekaterinburg and other major cities of the country.
The retail concept and stores opened under the Shop in Shop system are already successfully developing in Russia, and the new restyled version aroused even greater interest among commercially promising partners. In Russia, in the city of Penza, the first, largest by area Marco Tozzi single-brand store was opened, fully sustained in the new brand concept. A street retail store is located in the heart of Penza, in the pedestrian zone of the city. Its area is more than 100 square. m, this project is large-scale and unique! Its opening was a landmark event, a very important milestone in the history of the brand in Russia, which gives a start to the development and transformation of the entire Marco Tozzi retail network in the Russian market.
In 2017, the trendy Marco Tozzi brand was significantly updated - the Wortmann Group of Companies from the German city of Detmold invested in restyling a well-known shoe brand. High budget advertising ...
Editorial Office Shoes Report
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Shoes Style and its Discoveries. An Interview with Anton Bazylev, Prize Winner of the International Shoe Design Competition
The international shoe design competition Shoes Style, held in Moscow this year, showcased many interesting footwear and accessory collections. Shoes Report recently published a story about the winners—third-year students from Kosygin Russian State University, Margarita Skvaznikova and Egor Lysov, who presented their "Retrospective" shoe collection at Shoes Style.
ICEBUG at Euro Shoes: Swedish Innovation in Grip Technology
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KV+ will present versatile sneakers for both sports and urban wear at Euro Shoes.
The Swiss brand KV+ is not so well known to the general Russian audience, but it is well known in the world of skiing, because it was there that KV+ took its first steps and actively developed. The Swiss brand has earned the trust of the professional sports audience over the past 35 years. At the same time, the Russian sports market of ski equipment has always been a priority for the Swiss.
Rieker and Remonte are regular exhibitors at Euro Shoes: meet your favorite brands at the exhibition from August 25 to 28 at the Central Trade Fair Center.
Riker and Remonte will present their Spring/Summer 2027 collections at the Euro Shoes exhibition (August 25–28, WTC Congress Centre).
New brands at Euro Shoes in August!
At the end of the month, from August 25th to 28th, the international footwear and accessories exhibition Euro Shoes Premiere Collection will take place in Moscow at the WTC Congress Center on Krasnopresnenskaya Embankment. We'd like to introduce you to the new exhibitors at Euro Shoes, who will be presenting their collections of footwear, accessories, shoe care products, and leather goods.
From July 27 to 29, the Euro Shoes@CAF_Eliteline 2026 exhibition will be held in Almaty, Kazakhstan.
Elite Line is an international specialized exhibition of footwear, fur, leather, and accessories. The exhibition will feature collections from international and domestic manufacturers from Russia, Turkey, Germany, Italy, Kazakhstan, and other countries.
How to learn to effectively manage store customer traffic?
Customer traffic in shopping malls and street retail is declining; people are shopping less offline for a number of objective reasons, one of which is the convenience of online shopping with all its advantages. And yet, offline shopping continues to thrive. How can we control store traffic, learn to correctly calculate and influence the number of people visiting stores to ensure profitability?
"When Customers Are Few: How Fashion Store Owners Can Squeeze the Most Out of Every Customer"
In recent years, offline retail in clothing, footwear, and accessories has been operating under conditions of a steady decline in incoming traffic. By the end of 2025, offline store traffic in Russia had declined by 8-15%, with the offline segment's purchase rate declining more sharply than the overall market, according to Retail.ru. According to statistics from individual shopping centers, the decline by the end of last year was between 15 and 25%. How can salespeople effectively engage with customers in such challenging conditions? We'll explore service strategies in low traffic conditions with SR expert Elena Vinogradova, who specializes in purchasing and sales in the fashion business. The expert shares proven methods with practical examples of speech modules. Elena is confident that, in a context of declining traffic, high-quality service is becoming the main competitive advantage for the shoe industry.
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Euro Shoes: the industry's leading footwear exhibition will be held August 25–28 at the WTC Congress Center.
At the end of August, Moscow will once again become a magnet for the footwear industry: the WTC Congress Center on Krasnopresnenskaya Embankment will host the international exhibition Euro Shoes Premiere Collection—a specialized B2B event for footwear industry and fashion retail professionals, the key industry event of the new purchasing season and the development of fashion retail assortments. Over 100 companies and brands will participate in the exhibition, presenting their spring/summer 2027 collections of shoes, bags, and accessories to professional visitors. A working meeting of the National Footwear Union of Russia (NOBS) will be held as part of Euro Shoes, featuring footwear companies, professional associations, marketplaces, and independent experts.
The share of marketplaces will grow
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Euro Shoes starts on August 27th!
The leading international exhibition of footwear and accessories in Moscow, Euro Shoes premiere collection, starts next week!
Euro Shoes: The Fall Premiere That Set Trends and Raised Acute Questions for the Industry
From August 27 to 30, Moscow once again became the shoe capital: the international exhibition Euro Shoes premiere collection was held in the congress center of the Central Trade Fair on Krasnopresnenskaya Embankment. For four days, the exhibition brought together leading global brands, buyers and industry experts, becoming a place where fashion trends are created and business alliances are formed.
Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
Each season, trend bureau Future Snoops (formerly Fashion Snoops) identifies key colors for different product groups. For shoes, bags, and accessories, the forecast takes into account the specifics of the categories and is based on general cross-market color forecasts for the season. The three colors described in the article below will influence the accessories market in the fall/winter 25/26 season, helping you promote trendy new items and update classic styles. These shades have beautiful and delicious names: "Ice Star," "Honey Glaze," and "Cherry Jam."
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How to set prices that will earn
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?
