After conducting a very successful advertising campaign in the spring-summer season of 2019 with Ksenia Borodina, MARCO TOZZI continues to increase global brand awareness in Russia thanks to exclusive cooperation with the TV presenter. In the spring-summer season 2020, a large-scale advertising campaign will be held in collaboration with Ksenia Borodina.
Two years ago, the MARCO TOZZI brand performed an unprecedented restyling in the 40-year history of its existence. Throughout this time, the company takes strong, confident advertising steps that work to increase recognition and aimed at expanding the target audience of the brand. The foundation of large-scale advertising campaigns was laid in Germany, and then throughout Europe and in Russia. The multimillion-dollar budgets spent on advertising and a well-developed promotion strategy immediately paid off.
The 2019 spring-summer season for MARCO TOZZI was a big event. For the first time in Russia, the brand conducted a large-scale advertising campaign on television, on social networks and at points of sale offline.
Ksenia Borodina became the face of the MARCO TOZZI brand. Caring mother, loving wife, a professional at work. Bright, successful, cheerful and energetic Ksenia. Always goes forward and achieves its goals. An ideal portrait of a modern woman who always gets what she wants from life, a woman who chooses the MARCO TOZZI brand.
Ksenia's Instagram account is gaining popularity every day, the number of subscribers has already reached the 13 million mark! Ksenia Borodina is also the leading host of the popular show “Reloaded” on TNT, which is aired every Sunday at 11 in the morning.
In April and May of 2020, Ksenia Borodina will personally present the MARCO TOZZI brand and four advertising models of German brand shoes in the show "Reloading". In addition to broadcasting, advertising episodes of TV shows will be available online on various resources. Ksenia Borodina will also traditionally present the MARCO TOZZI brand and four advertising models in her personal Instagram account, which will ensure enormous audience coverage.
In addition to television broadcasts and Instagram posts, an active advertising campaign will be conducted at offline and online points of sale. MARCO TOZZI will provide promotional materials reflecting the global advertising campaign with Ksenia Borodina, to all partners of the brand.
Collaboration with a well-known blogger and TV presenter has already brought exceptionally positive results on the globalization of the MARCO TOZZI brand. We are confident that the future joint advertising campaign will attract and introduce an even wider audience to the MARCO TOZZI brand, which means it will become a powerful tool in the hands of the brand’s retailers to achieve high sales figures.
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