MARCO TOZZI continues the advertising campaign with Ksenia Borodina
12.08.2019 6040

MARCO TOZZI continues the advertising campaign with Ksenia Borodina

After conducting a very successful advertising campaign in the spring-summer season of 2019 with Ksenia Borodina, MARCO TOZZI continues to increase global brand awareness in Russia thanks to exclusive cooperation with the TV presenter. In the spring-summer season 2020, a large-scale advertising campaign will be held in collaboration with Ksenia Borodina.

Two years ago, the MARCO TOZZI brand performed an unprecedented restyling in the 40-year history of its existence. Throughout this time, the company takes strong, confident advertising steps that work to increase recognition and aimed at expanding the target audience of the brand. The foundation of large-scale advertising campaigns was laid in Germany, and then throughout Europe and in Russia. The multimillion-dollar budgets spent on advertising and a well-developed promotion strategy immediately paid off.

The 2019 spring-summer season for MARCO TOZZI was a big event. For the first time in Russia, the brand conducted a large-scale advertising campaign on television, on social networks and at points of sale offline.

Ksenia Borodina became the face of the MARCO TOZZI brand. Caring mother, loving wife, a professional at work. Bright, successful, cheerful and energetic Ksenia. Always goes forward and achieves its goals. An ideal portrait of a modern woman who always gets what she wants from life, a woman who chooses the MARCO TOZZI brand.

Ksenia's Instagram account is gaining popularity every day, the number of subscribers has already reached the 13 million mark! Ksenia Borodina is also the leading host of the popular show “Reloaded” on TNT, which is aired every Sunday at 11 in the morning.

In April and May of 2020, Ksenia Borodina will personally present the MARCO TOZZI brand and four advertising models of German brand shoes in the show "Reloading". In addition to broadcasting, advertising episodes of TV shows will be available online on various resources. Ksenia Borodina will also traditionally present the MARCO TOZZI brand and four advertising models in her personal Instagram account, which will ensure enormous audience coverage.

In addition to television broadcasts and Instagram posts, an active advertising campaign will be conducted at offline and online points of sale. MARCO TOZZI will provide promotional materials reflecting the global advertising campaign with Ksenia Borodina, to all partners of the brand.

Collaboration with a well-known blogger and TV presenter has already brought exceptionally positive results on the globalization of the MARCO TOZZI brand. We are confident that the future joint advertising campaign will attract and introduce an even wider audience to the MARCO TOZZI brand, which means it will become a powerful tool in the hands of the brand’s retailers to achieve high sales figures.

After conducting a very successful advertising campaign in the spring-summer season of 2019 with Ksenia Borodina, MARCO TOZZI continues to increase global brand awareness in Russia, thanks to the exclusive ...
3.2
5
1
1
Please rate the article

Materials on the topic

The international footwear exhibition Euro Shoes premiere collection was successfully held in Moscow

Russia's largest exhibition of footwear and accessories, Euro Shoes, was held in Moscow from February 19 to 22 and again became the main platform for the meeting of fashion brands and...
29.02.2024 1189

Bright colors of the approaching spring: shoe brand TAMARIS showed a new collection SS'24

The German shoe and accessories brand Tamaris presented a new collection for the spring-summer 2024 season, which included stylish and comfortable models for any occasion. The collection combines several fashionable themes, and any woman will find the perfect one for herself...
27.02.2024 1292

IGI&Co presented at EURO SHOES a new line of Urban active sneakers with a GORE-TEX membrane

The Italian shoe brand IGI&Co, known to Russians for its comfortable shoes made of genuine leather, has released a new line IGI&Co Extra. It includes men's and women's sneaker models (high and low sneakers) in several options...
19.02.2024 1212

Turkish brand Vaneda on Euro Shoes

Street style, sport, outdoor, military – the main style directions of footwear of the company from Turkey
20.02.2024 1670

Turkish shoe brand iLVi will present a collection at Euro Shoes

The Moscow international exhibition of footwear and accessories Euro Shoes premiere collection is once again becoming the main platform for presenting fashion brands from Turkey. Among the brands participating in the February Euro Shoes, it is worth paying attention to the collection...
13.02.2024 1674
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning