New brand in the SOHO FASHION portfolio – BEVERLY HILLS POLO CLUB
SOHO Fashion continues to grow and develop in the Russian footwear market, and in 2025, the leading distributor's brand portfolio added a new one - the legendary Beverly Hills Polo Club (BHPC). This is an international brand that has become a symbol of the American lifestyle, freedom and style. Founded in the 1980s, it was inspired by the spirit of polo sport, which is associated with elitism, aristocracy and an active lifestyle.
BRAND HISTORY
Beverly Hills Polo Club was created in 1982 in the USA. Its founders were inspired by the culture of polo sport, which is traditionally associated with luxury and sophistication. However, BHPC decided to make this style accessible to a wider audience while maintaining its elitism
spirit.
The name refers to the famous club of the same name in California, founded at the beginning of the 20th century and playing a leading role in the development of this sport in America.
Over time, the brand has expanded beyond the United States and become popular in Europe, Asia, Latin America and other regions. Today, it is one of the most recognizable brands in the world, associated with the American lifestyle, elegance and glamour of the famous Beverly Hills area.
BRAND PHILOSOPHY
Beverly Hills Polo Club — not just clothes and shoes, it’s a whole culture. The brand is inspired by the ideas
freedom, self-confidence and the desire for new horizons. His philosophy is based on
several key principles:
- Active lifestyle. BHPC promotes sport, travel and adventure.
- American style - a combination of classic elements of American fashion with
- modern trends.
- The availability of luxury. BHPC makes exclusive polo style accessible to a wide range of consumers
- audience.
The brand's design is easily recognizable thanks to the logo depicting a rider on a horse -
symbol of the polo. This element has become the brand's calling card and emphasizes its connection with the world
sports and luxury.
LEGACY AND FUTURE
Beverly Hills Polo Club continues to evolve while remaining true to its roots. The brand regularly updates its collections, introduces new technologies and expands its presence in the international market. At the same time, it maintains its philosophy, which makes it unique.
Today Beverly Hills Polo Club – it’s not just a brand, but a whole culture that unites people
all over the world.
POPULARITY AND GLOBAL PRESENCE
Company has gained popularity all over the world due to its unique style and affordability. The brand's products are presented in more than 70 countries, and the products can be found both in brand stores and in large retail chains.
Beverly Hills Polo Club is suitable for those who value quality, comfort and unique design and continues to inspire its fans every year, confirming its status as one of the most recognizable brands in the world.
SPRING-SUMMER 2025 COLLECTION
When creating the new shoe collection, the brand's designers were inspired by current trends, combining modern materials and unique silhouettes in one project. The range includes a variety of models from ultra-fashionable sliders to classic retro sneakers and stylish trainers.
The collection's color palette harmoniously combines traditional spring-summer shades: sky blue, deep blue and pure white - with current trendy tones. The men's line is made in subdued shades of khaki and dark blue, while the women's collection pleases with delicate lavender accents. The shoes are given a special charm by polyurethane inserts in metallic colors - rose gold and silver, which add modernity and shine to the image.
The collection combines natural hypoallergenic materials such as cotton-based canvas and innovative technological solutions borrowed from sports brands: wear-resistant polyurethane and Air Mesh textile. For example, the lining of the sneakers, made of high-tech Air Mesh textile, reminiscent of a 3D mesh, not only provides optimal ventilation, but also effectively prevents moisture, making the shoes comfortable even with prolonged wear throughout the day.
Beverly Hills Polo Club continues to follow its philosophy, creating unique branded sneakers that are ideal for casual style. Comfort and style are not just words, but reality, embodied in each pair of shoes.
Beverly Hills Polo Club shoes are the choice of modern, active people who value not only fashion but also comfort in their wardrobe.
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New brand in the SOHO FASHION portfolio – BEVERLY HILLS POLO CLUB
SOHO Fashion continues to grow and develop in the Russian footwear market, and in 2025, the leading distributor's brand portfolio added a new one – the legendary BeverlyHills Polo Club (BHPC). This is an international brand that has become a symbol of the American way of life, freedom and style. Founded in the 1980s, it is inspired by the spirit of polo sport, which
associated with elitism, aristocracy and an active lifestyle.
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