Pepe Jeans: Knowing Your Target Audience as a Marketing Advantage
Analysis of the target audience and determination of the portrait of its consumer are necessary for any company. Before creating a new collection or launching an advertising campaign, you should definitely determine who the product is intended for. So experts say Pepe Jeans London.
For generations under the Pepe Jeans London brand, several generations have "grown", because this year the company celebrates its 45 anniversary. How does the brand manage to remain attractive to young people? The answer is simple: Pepe Jeans London team pays great attention to the study of its customers. Understanding the needs of the target audience makes it possible to create the perfect product, and the Pepe Jeans team uses this tool at 100%.
In the new spring-summer season 2019, the main inspiration for creating the shoe collection was the buyers themselves, brand adherents, owners of a bright personality and unique style. After a thorough analysis, Pepe Jeans London marketers identified 3 the main psychotype of their customers and created their respective collections.
Revolutionaries
These are people who always follow the latest trends, innovations and technologies, they are open to everything unusual and actively use new market offers. For this segment of the audience, Pepe Jeans London presented Narita sandals - a development based on a model of sports sandals and complemented by a small platform with a tread, actively decorated with a logo.
Dissidents
Expressing themselves and their creative view of the world through the clothes and shoes that they wear, dissidents are not shy to combine bright colors and different styles - they can easily wear sneakers with an evening dress. Looking at the Sinyu sneakers, the key model of the SS19 season, it becomes clear that the design of this shoe is uniquely inspired by the audience of dissidents. Contrast colors, different textures and prints, a voluminous sole and thick laces are the absolute trend of the new season!
Researchers
Their style is not subject to trends. Adherents of authenticity and culture, they put the brand’s story first. The favorite of this audience is Pepe Jeans London's visiting card - a collection of IN-G sneakers, created specifically for the industrial environment, presented in the new season in many different shades. This season, IN-G sneakers were not left without an update. Now they have no gender affiliation, more durable and made using the best natural fabrics: rubber and canvas.
Dividing the audience into segments and tracking the movements within them helps the Pepe Jeans London brand maintain its audience and attract new customers.
The SS19 season brand collection is available in the Soho Fashion showroom at the address: F. Engels St., Moscow, 75 / 11.
A new collection of this brand will be presented at the shoe exhibition. Euroshoes Premiere Collection.
Analysis of the target audience and determination of the portrait of its consumer are necessary for any company. Before creating a new collection or launching an advertising campaign, you should definitely determine who ...
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