Jimmy Baldinini Business Rules
19.03.2014 9907

Jimmy Baldinini Business Rules


“Every collection should be great. It is very difficult. After I made one beautiful collection, I have to make another - no less beautiful, but already different in style. This is what customers demand, they expect it from me, and I cannot disappoint them. What and how to change, I decide, based on my feelings. I’m Italian, and Italian culture has its own particular understanding of taste and fashion. ”

“My collections should sell well. For this, I always leave one part of the collection so that it can satisfy the tastes of a conservative customer, but I work especially hard on the style of the part that is intended for those who crave fashion. ”

"It is very important to create a collection in Italy, because in Italy - the best country for this in terms of opportunities."


“I start selling a collection on the Internet only after a sale, and never before.”

“The main strategy of our company is cooperation on franchising. We strive to open franchised single-brand boutiques in the most dynamic markets in the world. ”


“It all depends on time. Before starting sales, a beautiful picture in fashion magazines is very important. Much depends on the choice of the magazines themselves. ”

“The brand should always be in sight in the capitals, and especially in their elite areas.”

“The best way to promote it is simply to maintain the brand’s prestige and create great collections that surprise customers every time.”


“When a customer enters a store, it is very important to instantly understand what he is looking for. We train sellers every month and tell them about the sales system, teach them how to communicate with the buyer, and explain the features of the collection. ”

“Store directors regularly come to Italy. There, to collect them all, we rent a room with an area of ​​1000 meters. ”

Consumer research

“We do not study consumer tastes. We study fashion trends, and based on them, as well as on the basis of my taste, create magnificent collections that our customers like. ”

Top management

“We have 160 stores around the world, but I work only with professionals who know very well how to manage a store, what is the sales system and are well versed in everything else regarding shoes. “I have several people who help me communicate with shop owners around the world.”


“If I chose a supplier, and he suits me in everything, I don’t change him. We have been working with some partners for 10 years, and for others for 16. These are real professionals - serious and those who never stop developing. ”

The maestro was brief. He had just flown from Samara to Moscow to open a new company store in the Festival shopping center, and seemed very tired. However, typical of Europeans ...
Please rate the article

Materials on the topic

Another European patent for CAPRICE

The European Patent Office has once again granted CAPRICE Schuhproduktion GmbH & Co. KG its mark of approval, namely a document certifying the exclusive right, authorship and priority of the invention. The famous shoe company from…
27.11.2023 598

A new look at Giotto. Interview with the head of the company Vladimir Timofeev

The corner of the Russian women's shoe brand Giotto in the fashionable metropolitan department store Trend Island became the first application of a famous Moscow shoe factory to develop and promote its own brand. Until now, the company has focused...
22.11.2023 1012

House shoes for men and women AXA SHOES from Italy: Beauty in comfort

The Italian brand AXA is one of the most popular and largest manufacturers of indoor footwear for Russia and Europe. In Russia, the AXA brand appeared in 1998 and is currently one of the most popular and beloved home brands…
16.10.2023 2033

Health and comfort in Relax Anatomic dress shoes

For many years, the Greek company Relax Anatomic has been producing innovative anatomical shoes that meet the requirements of orthopedic doctors. The Relax Anatomic design meets all the needs of the modern woman who needs style and...
16.10.2023 1878

Aroma Sementi offers an innovative shoe accessory

The Aroma Sementi brand presents an innovative accessory for shoes - aroma stickers, which are attached to the insole and sole and give freshness and a pleasant aroma that lasts for 30...
12.09.2023 2628
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning