Jimmy Baldinini Business Rules
Design
“Every collection should be great. It is very difficult. After I made one beautiful collection, I have to make another - no less beautiful, but already different in style. This is what customers demand, they expect it from me, and I cannot disappoint them. What and how to change, I decide, based on my feelings. I’m Italian, and Italian culture has its own particular understanding of taste and fashion. ”
“My collections should sell well. For this, I always leave one part of the collection so that it can satisfy the tastes of a conservative customer, but I work especially hard on the style of the part that is intended for those who crave fashion. ”
"It is very important to create a collection in Italy, because in Italy - the best country for this in terms of opportunities."
Sales
“I start selling a collection on the Internet only after a sale, and never before.”
“The main strategy of our company is cooperation on franchising. We strive to open franchised single-brand boutiques in the most dynamic markets in the world. ”
promotion
“It all depends on time. Before starting sales, a beautiful picture in fashion magazines is very important. Much depends on the choice of the magazines themselves. ”
“The brand should always be in sight in the capitals, and especially in their elite areas.”
“The best way to promote it is simply to maintain the brand’s prestige and create great collections that surprise customers every time.”
Staff
“When a customer enters a store, it is very important to instantly understand what he is looking for. We train sellers every month and tell them about the sales system, teach them how to communicate with the buyer, and explain the features of the collection. ”
“Store directors regularly come to Italy. There, to collect them all, we rent a room with an area of 1000 meters. ”
Consumer research
“We do not study consumer tastes. We study fashion trends, and based on them, as well as on the basis of my taste, create magnificent collections that our customers like. ”
Top management
“We have 160 stores around the world, but I work only with professionals who know very well how to manage a store, what is the sales system and are well versed in everything else regarding shoes. “I have several people who help me communicate with shop owners around the world.”
Partners
“If I chose a supplier, and he suits me in everything, I don’t change him. We have been working with some partners for 10 years, and for others for 16. These are real professionals - serious and those who never stop developing. ”
The maestro was brief. He had just flown from Samara to Moscow to open a new company store in the Festival shopping center, and seemed very tired. However, typical of Europeans ...
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Today, most entrepreneurs calculate and analyze their business performance indicators. However, about 30% either do not do this or do not understand anything about it (but would like to understand this issue and start working with performance indicators). Maria Gerasimenko, an expert in the field of fashion business management and development and a regular author of SR, has prepared material especially for the readers of the magazine about what business performance indicators to rely on, how they help, how to calculate and control them so that the profitability of your business does not fall below 10%. After all, as you know, the rule of a bank deposit says: "If your business brings less profitability than a bank deposit, then it does not make sense."
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We are waiting for you at the Euro Shoes exhibition on August 26-29
The international exhibition of footwear and accessories Euro Shoes premiere collection starts in Moscow next Monday. Euro Shoes will be held in the capital's Expo Center from August 26 to 29 in alliance with the leading international clothing exhibition CPM Moscow. In one place and on the same dates, both exhibitions will bring together a large number of visitors, buyers and fashion industry professionals from Russia and the CIS countries.
Global footwear production down by 1,5 billion pairs in 2023
According to statistics from the World Footwear Yearbook 2024, the annual analytical bulletin of the Portuguese Footwear Association, global footwear production fell by 6% last year to 22,4 billion pairs. And global footwear exports decreased by 9,1% year-on-year, to 14 billion pairs, writes Worldfootwear.com.
Time-tested and new collections
PETER KAISER SPRING/SUMMER 2025
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Difficulties in recruiting personnel and how to deal with them
Many managers believe that by providing decent wages and good working conditions, potential employees will come to work on their own, and each of them will become an excellent salesperson. Unfortunately, this is not the case: applicants come reluctantly, and in most cases, none of them are suitable for the position of salesperson. Therefore, personnel selection requires a professional approach. SR expert in the field of fashion business management and development Maria Gerasimenko talks about the employee selection algorithm and non-standard methods of searching and interviewing candidates.
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The German brand Tamaris presented the Hot summer line with light and weightless models that are ideal for the hot season.
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Euro Shoes was a huge success in Moscow
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The international footwear exhibition Euro Shoes premiere collection was successfully held in Moscow
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Turkish brand Vaneda on Euro Shoes
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?