Jimmy Baldinini Business Rules
Graphic Design
“Every collection should be great. It is very difficult. After I made one beautiful collection, I have to make another - no less beautiful, but already different in style. This is what customers demand, they expect it from me, and I cannot disappoint them. What and how to change, I decide, based on my feelings. I’m Italian, and Italian culture has its own particular understanding of taste and fashion. ”
“My collections should sell well. For this, I always leave one part of the collection so that it can satisfy the tastes of a conservative customer, but I work especially hard on the style of the part that is intended for those who crave fashion. ”
"It is very important to create a collection in Italy, because in Italy - the best country for this in terms of opportunities."
Sales
“I start selling a collection on the Internet only after a sale, and never before.”
“The main strategy of our company is cooperation on franchising. We strive to open franchised single-brand boutiques in the most dynamic markets in the world. ”
promotion
“It all depends on time. Before starting sales, a beautiful picture in fashion magazines is very important. Much depends on the choice of the magazines themselves. ”
“The brand should always be in sight in the capitals, and especially in their elite areas.”
“The best way to promote it is simply to maintain the brand’s prestige and create great collections that surprise customers every time.”
Staff
“When a customer enters a store, it is very important to instantly understand what he is looking for. We train sellers every month and tell them about the sales system, teach them how to communicate with the buyer, and explain the features of the collection. ”
“Store directors regularly come to Italy. There, to collect them all, we rent a room with an area of 1000 meters. ”
Consumer research
“We do not study consumer tastes. We study fashion trends, and based on them, as well as on the basis of my taste, create magnificent collections that our customers like. ”
Top management
“We have 160 stores around the world, but I work only with professionals who know very well how to manage a store, what is the sales system and are well versed in everything else regarding shoes. “I have several people who help me communicate with shop owners around the world.”
Partners
“If I chose a supplier, and he suits me in everything, I don’t change him. We have been working with some partners for 10 years, and for others for 16. These are real professionals - serious and those who never stop developing. ”
The maestro was brief. He had just flown from Samara to Moscow to open a new company store in the Festival shopping center, and seemed very tired. However, typical of Europeans ...
Online meetings with Brazilian shoe manufacturers
From June 21 to July 2, 2021, online B2B meetings with the largest shoe factories in Brazil will be held in Russia and the CIS countries. The meetings are aimed at establishing business contacts between Brazilian shoe manufacturers and partners from Russia and ...
25.05.2021 1488
A new Russian brand of women's shoes Razumno entered the market
Qualitative simplicity is one of the main values of the new Razumno brand and its founder Alena Lozovskaya, daughter of a shoemaker (Mikhail Lozovsky) and sister of a tailor, as she positions herself on Instagram. The presentation of the brand's collection took place ...
19.05.2021 980
Analpa is preparing a surprise for buyers at Euro Shoes
After a break, Analpa will again take part in the Euro Shoes premiere collection, which will be held on March 1-4 at the Main Stage.
16.02.2021 2775
Caprice: the future after the crisis
2020 is already history. The new year is likely to bring new challenges to the shoe industry. And footwear manufacturer CAPRICE from Germany's Pirmasens is well prepared for this. In an interview, Caprice Managing Director Jürgen Kölsch explains ...
16.03.2021 2526
Fashionable, comfortable, environmentally friendly. All about the brand MARCO TOZZI
The new MARCO TOZZI autumn-winter 2021/22 collection compares favorably with the previous ones with an even higher level of quality of the materials used and a more global renewal of the assortment. Laconic fittings combined with the "right" combination ...
17.03.2021 3649
Online meetings with Brazilian shoe manufacturers
From June 21 to July 2, 2021, online B2B meetings with the largest shoe factories in Brazil will be held in Russia and the CIS countriesThe meetings are aimed at establishing business contacts between Brazilian shoe manufacturers and partners from Russia and neighboring countries, conducting bilateral negotiations and developing cooperation.
The online event was organized by the Brazilian Footwear Manufacturers Association (Abicalçados) with the support of the Russian office of the Brazilian Export Promotion and Investment Promotion Agency (Apex-Brasil) as part of the Brazilian Footwear government program for the development of the Brazilian footwear industry.
Lillian Roor, ARA Sales Director in Russia: “ARA Shoes strives to be the most high-tech manufacturer of fashionable footwear.
The German shoe brand ARA has been known and loved in Russia for a long time, since Soviet times. This year the brand will be 72 years old. The company has overcome the difficulties and challenges caused by the current coronavirus pandemic and continues to implement its plans. At the Euro Shoes Premiere Collection exhibition, held from March 1 to March 4 this year in Moscow, the Russian ARA Shoes team presented men's and women's collections of footwear for the fall-winter 2021/22 season, including a new line of ENERGYSTEP sports shoes, and its unique novelty - waterproof footwear with patented Hydrophobic technology. At the Euro Shoes exhibition Natalya Timashova, Chief Editor of Shoes Report, spoke about how the company is going through the crisis caused by the pandemic, as well as its development strategy and plans in Russia, with Lilian Roor, ARA's Sales Director in Russia.
Design rules for a shoe and accessories store
When you visit shoe stores, as a client, do you pay attention to how the sales area is arranged: where is the checkout, where is the fitting area and is there enough of this area inside the store or there is a line of those who want to try on shoes, but cannot ; what kind of trade equipment and how it is located; Are the aisles between the trade equipment comfortable? These and many other questions are very important when designing a shoe and accessories store. Of course, all this is laid down at the stage of developing the design of the store and its adaptation to the area of a specific room. We asked Marina Polkovnikova, a permanent SR expert in visual merchandising, shop window design and retail space, and speaker of the business program of the Euro Shoes Premiere Collection exhibition, to tell about the basic rules for designing a shoe store.
Pandemic-influenced visual merchandising transformation for shoe and accessories store
The pandemic and quarantine restrictions have led to global changes in all areas, including fashion retail. New conditions require adaptation. The client's solvency and behavior have changed significantly during the pandemic, the format of the work of most offices has changed to a remote one. SR expert Emina Ponyatova talks about how the standards of visual merchandising (VM) for shoe and accessories stores have changed, taking into account the life that has changed under the influence of the pandemic.
A new Russian brand of women's shoes Razumno entered the market
Qualitative simplicity is one of the main values of the new Razumno brand and its founder Alena Lozovskaya, daughter of a shoemaker (Mikhail Lozovsky) and sister of a tailor, as she positions herself on Instagram. The presentation of the brand's collection took place on May 16 in the quiet center of Moscow, in the sculpture workshop Oldich Art & Sculpture, located in the Zamoskvorechye district.
SOHO Fashion presented the summer collection of its brands to journalists and bloggers
Last Thursday, June 3, in the Moscow showroom of SOHO Fashion Group, one of the leading Russian fashion retailers and a permanent participant of the EURO SHOES PREMIERE COLLECTION, a press lunch was held for fashion journalists and bloggers. At the same time there was a presentation of the SS21 collections of the company's stores - SOHO and Clarks, collections of women's, men's and children's shoes, bags, backpacks and accessories for the summer season were presented.
Men's footwear range for fall-winter 2021/22
In this article, Galina Kravchenko / @ galina_kravchenko79, a regular SR author and expert on fashion trends and the formation of a fashion assortment, speaker of the business program of the Euro Shoes Premiere Collection, talks about the key shoe models in the men's assortment for the FW 2021/22 season. Among the main designs: slip-ons, low shoes, sneakers and trainers, boots, all-terrain boots.
Brazilian shoe manufacturers invite buyers from Russia and CIS countries to business meetings in online format
From June 21 to July 2 in Russia and neighboring countries, online b2b meetings of the largest Brazilian manufacturers and Russian buyers will be held. The events are initiated by Brazilian Footwear, a government program aimed at increasing the export of Brazilian footwear brands. SR asked Ruísa Korndorfer Scheffel, Analyst, Trade Facilitation Department, Brazilian Footwear Association Abicalçados, tell about the event and the goals of the organizers and participants.
The only exhibition of European shoe brands Euro Shoes Premiere Collection in Russia will be held in Moscow from 24 to 27 August 2021
Large international shoe brands from Italy, Germany, Spain, Turkey, Poland, Portugal will present their collections for the spring-summer 2022 season.
Fashionable, comfortable, environmentally friendly. All about the brand MARCO TOZZI
The new MARCO TOZZI autumn-winter 2021/22 collection compares favorably with the previous ones with an even higher level of quality of the materials used and a more global renewal of the assortment. Laconic fittings in combination with the "correct" combination of colors, textures of materials, impeccably traced lines, ergonomics of models and impeccable comfort - this is not the whole list of priority characteristics of the autumn-winter collection.
Hermes spring'21 clogs are in high demand
The new model of the clogs of the French luxury house Hermes is already being compared with the most coveted bag of the same manufacturer - Birkin, which can be purchased only after waiting in line on the waiting list. At the moment, the clogs of the brand's current spring collection, which were first shown on the catwalk of Paris Fashion Week in October 2020, have already been sold out, writes Footwearnews.com
Exclusive: Interview of the CEO of ECCO Russia Denis Tomashevsky to the chief editor of Shoes Report Natalia Timasheva
A year ago, the Danish company ECCO acquired the entire retail business of its Russian distributor, thus announcing the seriousness of its intentions and long-term plans for the Russian market. Danish brand shoes have long been known and loved in Russia. Throughout 2020, the company underwent changes related to the process of integration into the global ECCO, and in 2021 these transformations will continue. Denis Tomashevsky, General Director of ECCO Russia, told SR Editor-in-Chief Natalya Timashova about what has already been done and the company's immediate plans. This is the first interview with the head of ECCO's Russian office for the media.
Tamaris: the perfect fashion look
The collection of Tamaris bags for the fall-winter 2021 season includes 20 lines with a wide range of products and high-margin pricing. Fashionable models are made in environmentally friendly materials using innovative production technologies. This is a variety of colors, textures of materials and unique accessories. Bags, clutches and wallets are created in harmony with the range of shoes.
The eldest son of Natalia Vodianova created his own brand of sneakers
19-year-old Lucas Portman, the eldest son of Russian supermodel Natalia Vodianova, has released the first batch of Fashion Baby Xyz sneakers. One of the first owners of sneakers was Lucas' 15-year-old sister, Neva Portman, who received a pair of sneakers for her birthday, and thus presented the new brand to a wide audience.
ECCO presented current collections 2021 in Moscow
Danish brand ECCO presented its new spring-summer and autumn-winter 2021 collections at the flagship store on Petrovka Street in Moscow. In the year of the pandemic, the brand gathered all its strength to take revenge and remind of itself in the fashion world.
Fashion themes for the women's shoe range: PERSIST and RECOMPOSE.
International trend bureau FashionSnoops.com has presented four top fashion themes for the fall-winter 2021/22 season. In the previous issue, SR expert on fashion trends and the formation of fashionable assortment Galina Kravchenko / @ galina_kravchenko79, director of the assortment department at FCG / @ FCGMEDIA and head of trend analytics at FCG / FashionSnoops, spoke in detail about two fashion themes - DWELL and ASYLUIM. In this issue, we cover two other trendy themes for FW 2021/22 - PERSIST and RECOMPOSE. These topics, like the first two, can be viewed as long and functional trends.
Caprice: the future after the crisis
2020 is already history. The new year is likely to bring new challenges to the shoe industry. And footwear manufacturer CAPRICE from Pirmasens, Germany, is well prepared for this. In his interview, Caprice Managing Director Jürgen Kölsch explains to SR what positive aspects exist in the coronavirus crisis, why innovative changes in manufacturing are so important right now, and what gives him confidence in a positive outlook for the future.
Euro Shoes launched a wholesale marketplace EUROSHOES.MARKET
Since March 2021, a wholesale marketplace for shoes, accessories, lasts and leather - Euroshoes.market - has been launched. This is the most convenient and efficient platform for brands to interact with retail. Right now you can order products in bulk from the Euroshoes.market website from anywhere in the world!
Color palette 2021. Four out of ten trending colors: blue, mushroom, gray, green
FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that will be relevant in the seasons of next year. SR expert Galina Kravchenko talks about four of the ten trendy colors - a very interesting shade of blue Déjà vu, a shade of brown-beige that has been relevant in interior design for the last few years - mushroom Mushroom, an unusual light shade of gray Hemp and green Circuit.
Classification of shoes. Rules for constructing a commodity classifier
The most important question that concerns owners of shoe retail stores today is how to increase sales. If five years ago, one buyer purchased, on average, four pairs of shoes a year, today consumption, according to statistics, is only 1,8 pairs. However, according to forecasts by DISCOVERY Research Group, by 2023, consumption will increase to 2,9 pairs per year. Fashion has also changed, heels are almost a thing of the past, sports shoes are in demand, comfortable and wear. But you can’t only sell sneakers and ugg boots, especially since these very models are available in all stores in the country! What to do and how to understand what to buy in order to build up from competitors and attract buyers?
Color palette 2021 (part 2). Six out of ten trending colors
The FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that are relevant for the seasons of the next year. In the previous issue, SR expert Galina Kravchenko spoke about four colors from the trend palette - blue, brown-beige, light gray and green. In this issue, we talk about six more colors, these are: intense, aggressive violet Villainous, muted salmon pink Flush, bright orange Jolt, wine-raspberry Joy, brown Chernozem Core and gentle straw Gentle.
EURO SHOES PREMIERE COLLECTION at the new MAIN Stage
Register for EURO SHOES PREMIERE COLLECTION at the new MAIN Stage!Book the Holiday Inn Taganskaya hotel at special prices!
10 popular shoe models of the spring-summer'20 season
This summer, shoe brands, presenting their collections to consumers, are focusing on sports and casual, perhaps because the forced sitting at home and summer cottages creates a demand for comfortable shoes. In the Shoes Report review, there are 10 models of women's shoes that can be found on store shelves in Russia right now. Among the models in the popularity rating, sneakers and trekking sandals are in the lead. The main color of this summer is white.
Analysis of cases from the practice of retail sales of shoes and accessories
In many businesses, sales management is a headache for the CEO. The human factor is extremely difficult to take under control, but this is exactly what should happen if ambitious goals are set in the conditions of stagnation in the footwear and accessories market. Therefore, practical experience and specific positive results achieved by certain companies are very interesting. In this article, SR regular author and expert Evgeny Danchev shares case studies from his practice of consulting retail stores.
EURO SHOES is the only exhibition of European brands in RUSSIA!
Dear buyers and visitors of the exhibition!
When to close the store? Or change the location with a reduction in retail space?
Against the backdrop of store closures during the pandemic and even greater growth in online sales channels, the question of the efficiency of retail space can no longer be ignored. Moreover, no one - not small businesses, not industry giants. SR expert and our regular contributor Elena Vinogradova provides her own checklist for analyzing store performance, which will help you make the right decision: to close a store or restructure it by reducing the area or changing the location.
Scandinavian wind and military aesthetics. Fashionable themes and key models of men's shoes for the fall-winter 2020/21 season
For the FW 2020/21 season, the FASHIONSNOOPS.com trend bureau offers 3 fashionable themes for the men's shoe segment: TEMPEST, JETTISON, OUTRÉ. The style is radically different from each other: in the first there is a trend of multifunctionality of shoes, created in order to protect from any inclement weather, keeping the wearer's feet in comfort and dryness; in the second - a pronounced military aesthetics, emphasizing strength, quality and at the same time minimalism; the third theme is a classic, rethought and updated thanks to catchy and even elaborate elements and decor. In the first part of the article, SR expert Galina Kravchenko, director of the assortment department and head of trend analytics at FCG / FashionSnoops, talks in detail about the features and nuances of two topics - TEMPEST (Storm) and JETTISON (Reset).
CAPRICE in the new spring-summer 2021 season: fresh, chic and dynamic
At a time of great change, it was especially important for CAPRICE to get a really creative approach to the upcoming season. The attention to detail makes CAPRICE shoes unique. Modern designs, perfect last, trendy colors and sophisticated leathers create the character of the collection, offering the perfect fusion of fashion and functionality for a stylish and trendy summer 2021. Let yourself enjoy the fun and fashionable world of Caprice and watch our new film.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
Key models of the range of women's shoes for the fall-winter season 2016 / 17
We present four key trends of women's shoes for the next fall-winter season (fall-winter 2016 / 17), which is described by Galina Kravchenko, a leading expert on assortment and forecasting trends at Fashion Consulting Group, head of FCG - FASHIONSNOOPS.COM
