If you want your sales managers to work not just as answering machines, but to professionally advise customers, so that customers choose your company and buy at the price you need, then you should read this book. Yevgeny Kolotilov, a sales manager in the past himself, examines in detail all stages and communication options between a client and a salesman, analyzing the most common and stupid mistakes that managers often make. The book is intended for everyone who works in sales - from consultants in the trading floor to the heads of sales departments. Managers will find in it a lot of ideas for their work, and bosses will gain knowledge that will help improve the work of subordinates.
What are the specifics: Using understandable examples, the author explains how to get the most out of sales, how to negotiate a price, and how to find out the right customer information. A separate chapter is devoted to how to behave with difficult customers, why not every buyer is worth attention, and how to part with a problem customer.
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