10 sneaker models at the Euro Shoes exhibition
Despite fashion experts' predictions of the end of the "sneaker era," the trend toward a more classic, sporty style hasn't led to sneakers disappearing from the wardrobe. Sneakers remain the most sought-after footwear and are featured in the collections of every major footwear brand.
Our review features 10 striking sneaker models from the collections of brands at the Euro Shoes exhibition.
1. Caprice. Comfort and restraint
As if they'd stepped straight from the pages of a German fashion catalog—lightweight, cheerful, in delicate shades, comfortable and versatile. German footwear is, first and foremost, about comfort and a touch of conservatism. Even sporty shoes have a certain understatement. But this is precisely what makes Caprice sneakers so popular with a large number of consumers who choose footwear for every day and all occasions.
2. Tamaris . Retro style
For its anniversary in 2027, the German brand, with a 60-year history, decided to move beyond classic shoe design, becoming a contemporary lifestyle brand. But in the anniversary collection, it gave free rein to nostalgia by releasing retro-style sneakers. Elegant sneakers made of soft genuine suede with original embellishments like tassels, double lacing, and distinctive stitching pay homage to the styles we've loved for decades.
3. Marco Tozzi. Natural Beauty
German brand Marco Tozzi is attuned to fashion trends. Animal prints have been popping up in footwear in recent years, but they're set to become a prominent trend this coming season. Brands often use spotted patterns as accents, and sometimes even feature leopard prints on the entire upper. Marco Tozzi's new sneaker collection offers a wide variety of options.
4. IGI&CO . For sports and recreation
The Italian brand IGI&CO, while creating footwear for everyday wear, caters to those for whom sporty style is more than just a look. These sneakers are perfectly suitable for a morning jog. They're also suitable for cycling, a stroll in the park, and a visit to a café with an outdoor patio. In short, sport meets comfort.
5. EXTR4. Sporty and extravagant.
We're thrilled to follow the development of the Italian brand EXTR4, founded in 2024. Each new collection is more intriguing than the last. It seems the footwear brand, with its refined athletic silhouettes, is striving for more vibrant and even extravagant looks: technical fabrics, contrasting colors, multi-layered, multi-colored soles, zigzag lines, unique lacing, and other interesting details.
6. Rieker SportsSports and dynamics
German company Rieker plans the success of its collection two steps ahead. Rigorous analytics underpins the selection of its model range. Perhaps this is why its Rieker Sport line of athletic shoes features highly practical, functional models. Comfort is paramount, so many pairs feature speed lacing systems or are designed for quick on/off. Modern city dwellers are constantly on the go, and Rieker caters to this dynamic by offering the most practical footwear.
7. Laura Vita . Ode to Romance
The most romantic shoe brand at Euro Shoes is the French Laura Vita. The brand's sneaker design follows the trend for complex designs with elements of patchwork or Japanese sashiko, but the French achieve a joyful, multi-colored effect more simply: they use a variety of colors, skillfully combining them. Floral motifs are often featured in the shoe designs. These are shoes for creative and romantic ladies (at the Fly booth).
8. W 6 YZ . Bold and expressive
The premium Italian sneaker brand W6YZ is known for its designs by Belgian designer Walter Van Beirendonck, a member of the famous "Antwerp Six" and renowned for his fashion swashbuckling spirit. Over time, Van Beirendonck's rebellious style has softened somewhat: W6YZ's designs reflect the vision of a mature artist who creates pieces with a touch of prestige and prosperity. W6YZ sneakers are distinguished by their expressive design, high-quality materials, and thoughtful construction. (At the Fly booth.)
9. Gekkon . Sporty and impressive.
Diversity is in fashion today more than ever. Trends come and go, but they never seem to go away. That's why many people still choose athletic shoes with chunky soles. These are the kind of sneakers featured in the collection of the Russian footwear brand Gekkon. The brand offers footwear for men, women, and children. Gekkon shoes combine comfort, reliability, and modern design.
10. Alpino. The city awaits.
The Turkish brand Alpino's collection features models for everyday urban wear. Everything is simple and comfortable: a classic sneaker silhouette for everyday wear. They go with everything. Natural upper materials—leather, suede, and fabric inserts—plus a comfortable sole with excellent traction.
Come and buy stylish shoes: Euro Shoes, August 25–28, at the Central Trade Center.
Into the new season with Euro Shoes: news from the August exhibition and participant reviews
Euro Shoes: the industry's leading footwear exhibition will be held August 25–28 at the WTC Congress Center.
New brands at Euro Shoes in August!
From July 27 to 29, the Euro Shoes@CAF_Eliteline 2026 exhibition will be held in Almaty, Kazakhstan.
Shoe retailers about plans for 2015 year
Shoes Style and its Discoveries. An Interview with Anton Bazylev, Prize Winner of the International Shoe Design Competition
The international shoe design competition Shoes Style, held in Moscow this year, showcased many interesting footwear and accessory collections. Shoes Report recently published a story about the winners—third-year students from Kosygin Russian State University, Margarita Skvaznikova and Egor Lysov, who presented their "Retrospective" shoe collection at Shoes Style.
ICEBUG at Euro Shoes: Swedish Innovation in Grip Technology
ICEBUG is a Swedish company steeped in innovation and creativity. Our rapid growth is a result of our expertise in grip and technology. Since its inception, ICEBUG has been creating footwear with superior grip and is always striving to improve grip even further.
KV+ will present versatile sneakers for both sports and urban wear at Euro Shoes.
The Swiss brand KV+ is not so well known to the general Russian audience, but it is well known in the world of skiing, because it was there that KV+ took its first steps and actively developed. The Swiss brand has earned the trust of the professional sports audience over the past 35 years. At the same time, the Russian sports market of ski equipment has always been a priority for the Swiss.
Rieker and Remonte are regular exhibitors at Euro Shoes: meet your favorite brands at the exhibition from August 25 to 28 at the Central Trade Fair Center.
Riker and Remonte will present their Spring/Summer 2027 collections at the Euro Shoes exhibition (August 25–28, WTC Congress Centre).
New brands at Euro Shoes in August!
At the end of the month, from August 25th to 28th, the international footwear and accessories exhibition Euro Shoes Premiere Collection will take place in Moscow at the WTC Congress Center on Krasnopresnenskaya Embankment. We'd like to introduce you to the new exhibitors at Euro Shoes, who will be presenting their collections of footwear, accessories, shoe care products, and leather goods.
From July 27 to 29, the Euro Shoes@CAF_Eliteline 2026 exhibition will be held in Almaty, Kazakhstan.
Elite Line is an international specialized exhibition of footwear, fur, leather, and accessories. The exhibition will feature collections from international and domestic manufacturers from Russia, Turkey, Germany, Italy, Kazakhstan, and other countries.
How to learn to effectively manage store customer traffic?
Customer traffic in shopping malls and street retail is declining; people are shopping less offline for a number of objective reasons, one of which is the convenience of online shopping with all its advantages. And yet, offline shopping continues to thrive. How can we control store traffic, learn to correctly calculate and influence the number of people visiting stores to ensure profitability?
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How the Masters Forge. Interviews with the Winners of the International Shoe Design Competition, Shoes Style
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Today, discounts and sales are no longer considered an effective tool for achieving sales targets. Furthermore, online and offline stores offer consumers virtually the same price for shoes, and consumers often choose not the cheapest option, but the easiest and fastest one. This is why service and soft sales are becoming a key competitive advantage for shoe stores, says Maria Gerasimenko, an expert at SR in fashion business management and development.
Euro Shoes: the industry's leading footwear exhibition will be held August 25–28 at the WTC Congress Center.
At the end of August, Moscow will once again become a magnet for the footwear industry: the WTC Congress Center on Krasnopresnenskaya Embankment will host the international exhibition Euro Shoes Premiere Collection—a specialized B2B event for footwear industry and fashion retail professionals, the key industry event of the new purchasing season and the development of fashion retail assortments. Over 100 companies and brands will participate in the exhibition, presenting their spring/summer 2027 collections of shoes, bags, and accessories to professional visitors. A working meeting of the National Footwear Union of Russia (NOBS) will be held as part of Euro Shoes, featuring footwear companies, professional associations, marketplaces, and independent experts.
The share of marketplaces will grow
The footwear category on Ozon Fashion shows steady growth The share of online sales in fashion is growing, and last year it was already more than 54%. Buyers are increasingly buying clothes and shoes online, and the lion's share of these purchases are made on marketplaces. Ozon is one of the leading players in the Russian fashion market, and the Fashion direction on the platform is the fastest growing. About trends in online trading, about the specifics of the shoe market and recommendations for brands planning to sell shoes through the marketplace - in an exclusive interview with SR with the Commercial Director of the Footwear direction at Ozon Fashion Olga Moskvicheva.
What factors influence pricing, and how to work with retail prices for shoes
Footwear retail is one of those segments that is highly dependent on seasonality. Pricing in the footwear business, in turn, depends on a multitude of factors, from production costs to the vagaries of weather and regional factors.SR's expert in product assortment and management, Emina Ponyatova, discusses the key principles of pricing footwear products, as well as the main pressure factors and challenges facing footwear retailers in 2025, and offers recommendations on how to ensure successful and profitable retail.
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Euro Shoes starts on August 27th!
The leading international exhibition of footwear and accessories in Moscow, Euro Shoes premiere collection, starts next week!
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Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
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Customer profiling in a shoe store. What is this technique and how can it be used in sales?
Profiling is a scientific method of "reading people," allowing one to create a psychological profile of a person and predict their actions or behavior in certain situations, or even catch them in a lie. Profiling is used in sales because the salesperson needs to understand a person's emotional state and their underlying motivations for purchasing. An expert and practitioner in sales growth in fashion, SR, discusses this method and its practical application in footwear retail.
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
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In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?
