The business program of the EURO SHOES exhibition will take place on August 28
After a break, the business program returns to the EURO SHOES premiere collection exhibition. It will take place on August 28 in pavilion 8.4 of the Expocentre, from 12:00 to 17:00.
Visitors and participants of the exhibition will enjoy seminars, lectures, interesting conversations with leading expert practitioners of the Russian fashion market, regular authors of the Shoes Report magazine and business blogs on Telegram, and colleagues. A separate session of presentations will be given by expert specialists from the Ozon marketplace.
We introduce the speakers and the topics of their reports and seminars.
Business program
Marina Polkovnikova - founder of the international company VMC Retail, expert in the development and launch of design concepts and merchandising, store building trainer, 22 years of experience in retail.
12: 00 - “Algorithm for opening a shoe store. Pitfalls"
- How many months does it take to prepare for the opening of a store?
- Features of the distribution of payments to suppliers so that the budget does not run out in the middle of construction and installation work.
- Pitfalls: you won’t know until you open a store.
Galina Kravchenko - expert in fashion assortment management, business consultant, specializes in the development/purchase of commercial collections of clothing and footwear, adaptation of commercial trends, formalization of style DNA, category management of assortment in various sales channels (offline, online, marketplaces, wholesale).
13: 00 - “Effective assortment: work algorithm and trends for 2024”
- Key stages and work schedule.
- Statistics and analytics for selecting commercial models and planning profits for the season.
- Trend and its place in purchasing: emotions vs commerce.
Anton Kotov - Head of the Adult Footwear Department, Ozon.
12:00 - 13:00 - Ozone
SUBJECT: Category "Footwear": analytics and business trends
14:00 – “Successful shoe sales on Ozon”
- Current dynamics of the Footwear category in 2024.
- Recommendations on seasonality and assortment.
- Sales and stock management (analytics, reports, sales geography).
- Key steps for a shoe salesperson.
Anastasia Khasyanova, partner relations manager, Marina Shidlauskene, head of department, commodity flow management, Dmitry Metlov, senior product development manager “Sales from Ozon warehouse”, Ozon.
15:00 – “Fashion supply management at Ozon”
- How to manage sales localization?
- How to manage waste?
- Filling out a purchase request (cross-doc).
- New fulfillment: where to deliver goods?
- Features of working with returns.
Elena Vinogradova -
Elena Vinogradova, expert in purchasing and sales in the fashion business, more than 20 years of experience in the fashion industry from buyer to commercial director of a retail chain of 30 stores, retail consultant, business coach, speaker at industry conferences.
16: 00 - "Working with the client base"
- Sources of systemic growth of the client base.
- How to collect your customer base: step-by-step algorithm.
- Customer segmentation and strategy for working with each segment.
See you at the main exhibition event of the shoe market from August 26 to 29!!!
Euro Shoes, Moscow, Expocentre, pavilions 2.5 2.6. Metro Business Center, MCC Business Center.
Get invitations to the main fashion event of the summer season
After a break, the business program returns to the EURO SHOES premiere collection exhibition. It will take place on August 28 in pavilion 8.4 of the Expocentre, from 12:00 to…
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