Euro Shoes: The Fall Premiere That Set Trends and Raised Acute Questions for the Industry
From August 27 to 30, Moscow once again became the shoe capital: the international exhibition Euro Shoes premiere collection was held in the Congress Center of the World Trade Center on Krasnopresnenskaya Embankment. For four days, the exhibition brought together leading global brands, buyers and industry experts, becoming a place where fashion trends are created and business alliances are formed.
Brands and collections
Leading brands from Europe, Turkey, the USA and Australia were presented at Euro Shoes: Caprice, Tamaris, Peter Kaiser, Marco Tozzi, Rieker, Ara, Pikolinos, Wonders, Pitilos, Alpino, IGI&Co, EXTR4, EMU Australia, Scholl, Beverly Hills Polo Club, Oemen and many others. Kenkoh, Footwell, Wink Shoes (Hungary), KV+ (Switzerland), ATREND (Russia) came to Moscow for the first time. A separate event was the return of the cult brand El Naturalista.
The exhibition guests got acquainted with dozens of fashion discoveries: bright sneakers Laura Vita and W6YZ, art objects in the format of bags from Abbacino. The absolute hit of the exhibition were "sneakers", ultra-light sneakers on a thin sole, which were shown by several brands at once. Particular attention was attracted by the premiere of EMU Australia, prepared jointly with the Russian distributor Soho Fashion: it became the starting point of the new franchise project of the brand in Russia.
Business program - a new level of discussion
This season, the business part of the exhibition has turned into a full-fledged platform for professional dialogue. On the first day, Ozon representatives presented analytics on the development of the fashion category, revealed details of logistics and operational processes, and held an open discussion with sellers.
On the second day, the focus shifted to growth tools and industry regulation. Presentations were made by experts from Yandex Market, the Mindbox cloud platform, the Marketplace Guru consulting group, as well as representatives of key industry associations - AKIT (Association of Internet Trade Companies) and AKORT (Association of Retail Companies). CRPT announced new shoe labeling rules that will come into force in 2026.
The program culminated in a panel discussion where industry leaders met: Sergey Sarkisov (Novard Group, EKONIKA brand), Anna Orlova (AKORT), Artem Sokolov (AKIT), Yan Belyaev (National Footwear Union) and Dinara Guryanova (CRPT). The participants discussed current challenges: working with marketplaces, digitalization, updating market rules and the problem of counterfeiting. The dialogue was open and honest, which was noted by both speakers and listeners.
Conclusion
Euro Shoes ended on a high note: the exhibition was visited by thousands of specialists, dozens of contracts were signed and orders for new collections were placed. The atmosphere of inspiration and lively exchange of experience once again confirmed that Euro Shoes remains the main professional platform for the shoe industry in Russia and Eastern Europe.
See you in February!!!
From August 27 to 30, Moscow once again became the shoe capital: the international exhibition Euro Shoes premiere collection was held in the congress center of the Central Trade Fair on Krasnopresnenskaya Embankment. For four days, the exhibition…
Editorial Office Shoes Report
Euro Shoes opens a new season for buyers and brands
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Tamaris SS26 Collection
In its Spring-Summer 2026 collection, Tamaris combines tradition, innovation, and the latest fashion trends.
Euro Shoes opens a new season for buyers and brands
In the first days of spring, from March 4–7, the international footwear and accessories exhibition Euro Shoes Premiere Collection in Moscow will once again gather buyers and other industry professionals to discover the collections of global footwear brands for the upcoming Fall-Winter 26–27 season.
Chinese brands and factories at Euro Shoes
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The home collection from Australian brand EMU Australia at Euro Shoes
SOHO Fashion invites you to discover the new Fall/Winter 26 collection of Australian footwear brand EMU Australia at the Euro Shoes Premiere Collection international exhibition in Moscow.
Rieker and Remonte with new collections - at Euro Shoes
Rieker is well-known and beloved in Russia. Each pair of Rieker shoes is designed with the anatomy of the foot in mind, using Rieker's signature Antistress technology to ensure maximum comfort.
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Store Manager: Strategic Asset or Redundant Position?
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
Whatever aesthetics your collection adheres to - craft heritage, elegant minimalism inspired by traditions or, conversely, futuristic forms - if your customer strives to be fashionable and you need to regularly update your assortment with current trendy novelties, pay attention to the design trends, models and details of women's shoes and bags in the fall-winter 2025/26 season described in this article. To prepare it, the author used materials from the international trend bureau Fashion Snoops, which is a source of commercial forecasts for the seasons ahead, and current trend analytics of key events in the fashion industry around the world: industry exhibitions, shows, shows.
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Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
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The Battle for the Sports Shoe Market
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Clarks: 200 years of quality, style and innovation
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The cyclicality of fashion and its impact on the financial results of the fashion business
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PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
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How to set prices that will earn
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The whole truth about Bayer. Who is he and how to become one?
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Technology Selling Issues
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Fur, and not only: types of lining
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The best models of Czech shoes of the past
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