MODACALZADO: Informal business relationship
30.08.2011 6885

MODACALZADO: Informal business relationship

Consolidation of efforts to promote their brands in three countries - Russia, Mexico and Turkey allowed Spanish manufacturers to compensate for the drop in orders in traditional sales markets - in France, Germany, the USA and Great Britain. The only traditional market where sales rose 2,3% was Italian

Spain in a global context

In the first half of 2008, Spanish shoe exports totaled 49,5 million pairs worth 881,6 million euros. France retained its leadership in the volume of imports of Spanish shoes (although against the backdrop of a reduction in orders by 12%).

For comparison: orders of Mexican buyers increased by 14 /%, Turkish - by 75%, Romanian - by 110%, Ukrainian - by 38%, Chinese - by 70%.

In traditional markets, the United States remains a country in which the average purchase price for a pair is higher than in other countries - 36,97 euros. In growing markets, the countries with the highest average pair prices include Russia (30,9 Euro), Ukraine (31,7), Lithuania (37,8 Euro) and China (24,3 Euro).

In response to these changes, the Spanish Federation of Shoe Manufacturers (FICE) has also restructured its support program for Spanish manufacturers by developing a special advertising campaign for emerging markets.

If we talk about production, compared to 2006, its volumes in 2007 decreased by 8% (108,4 million pairs). The largest share in the volume of production is women's shoes (37% - in terms of volume, 47% - in terms of value). These figures contrast with the fact of an increase in the export of Spanish shoes - in general, over 2007, exports grew by 7,3% in volume and by 10% in value. However, it should be borne in mind that statistics on re-export of shoes are not taken into account in the statistics of domestic production.

Business program MODACALZADO

For the first time during the exhibition, the well-known company WGSN held a merchandising seminar. The Italian Institute of Foreign Trade organized a presentation of spring / summer fashion trends. During the autumn exhibition, the traditional design competition “Golden Pencil Awards” was held. For lovers and connoisseurs of the history of footwear, an exposition "Shoes in the world of cinema" was organized.


Dates: 25 - 27 September

Net area: 23 thousand square meters m

Number of Exhibitors: 427 from 14 Countries

Exhibition structure

Metro - youth fashion

Casual - casual shoes

Ninos - baby shoes

Services for sale outlets - equipment for shops

Colors - Premium Segment

Chic - the latest trends in the most dynamic market

Glamor - designer fashion

The format of "office work on collections" (when buyers individually come to manufacturers to select models) is increasingly successfully complemented by "corporate presentations" ...
Please rate the article
Euro Shoes Exhibition

Materials on the topic

Rieker commended the high professionalism of the Euro Shoes organization

Rieker is delighted with the success of its new collection and the incredible sales at Euro Shoes in Moscow. Rieker presented its new capsule collection of sports style shoes called Revolution at Euro Shoes for the first time. About…
28.09.2021 2285

The Euro Shoes premiere collection exhibition of footwear brought together the participants of the footwear market again

The exhibition of footwear of European brands Euro Shoes Premiere Collection, which took place in Moscow last week, became a landmark event in the Russian footwear market. During the work of Euro Shoes - from 24 to 27 August, the event was attended by more than 4000 ...
31.08.2021 3753

EURO SHOES PREMIERE COLLECTION exhibition opened in Moscow

Moscow, August 24, 2021. Today in the capital's event hall MAIN STAGE the only largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection in Russia and the CIS countries has started. The exhibition is open for 4 days - from ...
25.08.2021 1385

The largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection will take place from 24 to 27 August in the capital's event hall MAIN STAGE

Manufacturers from Germany, Italy, Spain, Turkey and other European countries will present their spring-summer 2022 collections to Russian buyers for wholesale orders. The exposition of German companies will occupy a separate pavilion in a single ...
14.07.2021 11049
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning