New brands at Euro Shoes in August!
12.08.2026 4498

New brands at Euro Shoes in August!

At the end of the month, from August 25th to 28th, the international footwear and accessories exhibition Euro Shoes Premiere Collection will take place in Moscow at the WTC Congress Center on Krasnopresnenskaya Embankment. We'd like to introduce you to the new exhibitors at Euro Shoes, who will be presenting their collections of footwear, accessories, shoe care products, and leather goods.

Euro Shoes is the premier platform for presenting next season's footwear collections, offering buyers—the specialists who shape fashion retail assortments—an opportunity to discover new arrivals and bestsellers from leading footwear and accessories brands from Russia, Europe, Asia, and the Middle East.

Every year, the Moscow exhibition features popular Russian mass-market and premium brands, including domestic brands and brands from Germany, Italy, Spain, Turkey, China, Switzerland, Sweden, Belarus, and other countries. In addition to regular exhibitors such as Caprice, Tamaris, Marco Tozzi, Peter Kaiser, Rieker, Remonte, Wonders, Pikolinos, Pitillos, El Naturalista, Abbacino, Laura Vita, Pitas, WALDLAUFER, Igi&Co, Alpino, Esse, and many others, Euro Shoes always delights its guests with new names.

This year, Euro Shoes visitors will have the chance to get their first look at collections from brands such as:

Gekkon is a Russian brand of high-quality, comfortable, sporty-style casual footwear for men, women, and children. The collection focuses on sneakers, which embrace the enduring trend for chunky soles. Stylish silhouettes, reliability, and comfort are the foundations of the success of the Gekkon collection. The manufacturer maintains quality control at every stage of production, striving to ensure maximum comfort for those who choose Gekkon sneakers for everyday wear, sports, and outdoor activities.

IDZI is children's and teen footwear made in Belarus. The manufacturer pays special attention to fit, ensuring comfort and proper foot development. Only genuine leather is used in production, and each pair is equipped with an anatomical insole. The range includes sneakers, trainers, boots, shoes, and sandals. There are styles for all seasons and occasions: from preschool to school to casual wear.

ICEBUG is a Swedish footwear brand that will keep you from slipping on wet Moscow tiles or on icy winter surfaces anywhere. Its models boast excellent traction. Its core clientele ranges from world champions to those who need a cane to get to the mailbox. Thanks to its patented BUGRIP carbide-tipped studs, Icebug provides the highest level of traction in extreme conditions. Its proprietary technologies have earned the brand's products the prestigious title of having the most grippy soles on the market.

Panchic is an Italian footwear brand. The name translates as "affordable chic." It offers distinctive style, functionality, and comfort. It's the choice of those who value not only comfort and quality materials, but also design! Natural materials, an orthopedic last, and a shock-absorbing sole ensure the comfort of Panchic shoes, while an Italian approach to design guarantees a chic look. The Panchic collection will be on display at the Fly booth.

VSN — a premium women's footwear brand from Turkey. The collection includes elegant and graceful shoes and sandals for evening wear, neat loafers with soft suede, genuine leather, and velvet uppers, in elegant leopard print or fashionable cow print, and affordable slides and clogs. This Turkish manufacturer has been producing footwear for over 45 years, and each pair reflects this heritage. VSN maintains the highest standards of craftsmanship and strives to deliver true luxury.

DINIYA is a domestic umbrella manufacturer. Its product range includes elegant women's umbrellas, simple men's umbrellas, vibrant children's umbrellas, and comfortable beach umbrellas. Each umbrella combines unique design, thoughtful ergonomics, and durability. The factory also accepts custom orders and maintains a flexible pricing policy. Using screen printing technology, DINIYA creates umbrellas with full-color printing—the perfect solution for promotions, corporate gifts, and merchandise.

FAST STEP , a brand founded by Ahmet Köksal in Istanbul, has been combining traditional Turkish shoemaking, modern production technologies, and an international approach to business development for over 35 years. FAST STEP collections are regularly updated and manufactured in-house in Turkey. New models are created with current market trends in mind, while maintaining the brand's high standards of quality, comfort, and signature style. The next step: new countries, new partners, and new FAST STEP stores.

Protect RM — shoe care products that have achieved leadership in the shoe care category on marketplaces since their launch and are now entering the offline market! For Protect RM, this is not only its debut at the exhibition but also its first foray into traditional retail. 
The shoe care brand offers two lines: Protect and Radical. Protect products are designed for the care of modern footwear, while the Radical line is designed for the care of footwear for hiking, camping, fishing, and active lifestyles.
Shoe care products—creams, sprays, and impregnations—available at the checkout counter of shoe stores effectively increase the average retail purchase price!

Happy ordering!

We look forward to seeing everyone at Euro Shoes from August 25th to 28th at the Central Trade Fair Center!

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At the end of the month, from August 25th to 28th, the international footwear and accessories exhibition Euro Shoes Premiere will take place in Moscow at the WTC Congress Center on Krasnopresnenskaya Embankment.
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