Into the new season with Euro Shoes: news from the August exhibition and participant reviews

The international footwear and accessories exhibition Euro Shoes took place in Moscow from August 25 to 28. Shoe, bag, and accessory brands from Russia, Europe, and Asia presented their Spring/Summer 2027 collections.

The exhibition has once again become the main meeting place for brands and buyers, shoe manufacturers and customers, and a place where the fashion retail assortment is formed.

Shoe brands from European countries—Germany, Spain, Italy, France, Turkey, Sweden, Switzerland, and other countries—have occupied a central place at Euro Shoes for over twenty years. Local Russian shoe and related product brands, as well as brands and factories from China, also participate in the exhibition.

As always, Euro Shoes features well-known and popular brands in Russia: Caprice, Tamaris, Marco Tozzi, Peter Kaiser, Rieker, Remonte, Waldläufer, Igi&Co, EXTR4, W6YZ, Pikolinos, Wonders, Pitillos, El Naturalista, Abbacino, Pitas, Laura Vita, Alpino, Esse and many others.

New names at the August exhibition included the Russian sportswear brand Gekkon, the Belarusian IDZI, the Swedish ICEBUG, the Italian Panchic, the Turkish women's, men's, and children's footwear brand FAST STEP, and the elegant women's footwear brand VSN.

As usual, Euro Shoes was highlighted by the presentation of the new Spring/Summer 2027 collection from the German brand Caprice. And the oldest German brand, Peter Kaiser, debuted at the event with a men's capsule collection of footwear, which caused a sensation. Now, Peter Kaiser's elegant style will be appreciated in Russia not only by women but also by men.

A separate section of the exhibition was occupied by shoe factories from China offering private label shoe manufacturing services—a promising area given the growth of local fashion brands in Russia, which are seeking to expand their product ranges with footwear and accessories.

Ready-to-wear shoe collections from Chinese brands also generated considerable interest. Ballina women's footwear models were particularly popular.

The August Euro Shoes trade show set a good tone for the start of the new season, demonstrating strong momentum and business activity. Buyers from across Russia and the CIS ordered items from the latest collections, found new partners, and had a great time.

Many brands have already confirmed their participation in the next exhibition in February 2027.

Important: Euro Shoes will once again be held in conjunction with the CPM Moscow clothing exhibition, so visitors to both events will have the opportunity to create a complete range of products in a total look format "here and now."

Save it in your calendar: Two significant Russian professional fashion exhibitions will take place on the same dates and in the same location: from February 23 to 26 at a new venue, the VDNKh exhibition complex in Moscow.

Participants of the August Euro Shoes fair share their impressions of the exhibition:

CAPRICE, PETER KAISER:

"I'd like to thank the organizers of the Euro Shoes exhibition for a successful event last week. For us, this is the highlight of the season, where we can calmly and thoroughly discuss with our clients and network with market participants. It's always interesting. Euro Shoes is always held at a very high professional level: both exhibitors and visitors feel comfortable and can work productively. I wish the organizers of the Euro Shoes exhibition continued success! We are always with Euro Shoes!"

TAMARIS:

"Euro Shoes remains an important professional platform for Tamaris. Over the course of four days, we held numerous meetings with current and potential partners, received positive feedback on the collection, and saw interest in further collaboration. For us, the exhibition is, first and foremost, an opportunity to develop our partner network and identify new growth opportunities."

MARCO TOZZI:

"The Euro Shoes Premier Collection exhibition in Moscow has successfully concluded. We presented our partners with the brand-new MARCO TOZZI Spring/Summer 2027 footwear and bag collection: cutting-edge trends, high-quality materials, and the perfect balance of comfort and style. We thank the organizers for their professional organization and the high level of engagement with the target audience, which ensured the most productive work at our stand. We can also announce that MARCO TOZZI will be participating in the Euro Shoes Premier Collection Fall/Winter exhibition. We look forward to seeing everyone among our guests!"

RIEKER:

"I'm very pleased that Euro Shoes continues to develop in its format, introducing European footwear brands to the market. This is a very positive development, which pleases exhibitors, buyers, and professional visitors. Rieker, a company with a history spanning over 150 years, will continue to delight Russian consumers with comfortable, trendy, and high-quality footwear."

FLY (brands W6YZ, Laura Vita, Pitas, Panchic, Abbacino):

"I personally liked the organization of the exhibition: the way the space was laid out and the fact that the provided promotional materials were used throughout. Videos and photographs were shown on screens, and publications were also published in the exhibition's media outlets. Naturally, I was pleased that we gained new customers—albeit a small number, but they were there. And most importantly, we had excellent shoes, which I hope everyone who visited enjoyed."

IGI & CO , EXTR 4:

"In these challenging and turbulent times (not only for the Russian but also for the entire European footwear industry), shoe exhibitions are the main way to find new clients. But the exhibition is also a place to connect with both potential buyers and colleagues in the footwear industry. We've been participating in Euro Shoes for a long time and value our collaboration highly. I hope that together we can overcome all the challenges. See you in February!"